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A
business plan is an essential
document. It should outline
exactly what your business is,
how and where you will run it,
how you are going to finance
it, how much it has, or will,
earn or lose. It shows the risks
and strengths of your business,
describes the market, outlines
your long-term goals, and sets
out the milestones you must
reach. In short, it is an accurate
and realistic description, usually
designed for investors or as
a checklist and set of benchmarks
to measure and develop your
business performance.
Writing
a business plan or marketing
strategy is difficult for most
people. Use this guide to produce
a business plan that's interesting
and thought-provoking document.
Yours
to keep when you order the Software
for Writers CD!
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