Essay - Advertisement the Advertising I Have Selected for Description is an...

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The advertising I have selected for description is an advertisement to Goodyear, renowned worldwide producers of tires. The reason I have ***** this advertisement is that, despite a limited textual message, the means of transmitting that message, corroborated with the extraordinary v*****ual aids, make it a very convincing and efficient advertisement.

First of all, this is not a unitary blimp, but rather an entire collection *****d fleet of blimps that has been operated since the 1960s. There are three *****, known as ***** Spirit of America, the Spirit of Goodyear and the Spirit ***** Innovation. The first thing that needs ***** be emphasized as to the marketing and communication effect of Goodyear's fleet is the fact ***** it is multidimensional.

Indeed, on one hand, the blimp fleet is obviously an efficient ***** *****ol by simply putting the company's name on ***** sky and, thus, into people's mind. Such an effect is not to be undermined: some***** walking around on the street or going to work may simply be reminded that he needs to change his or *****r tires at some point ***** Goodyear will obviously look like a good choice, simply because ********** ***** the blimps from the fleet was seen in the sky. With ***** ***** blimps located in different parts of the United States, including Florida and California, the advertising ***** is pretty well spread out ***** a geographical perspective.

On ***** other hand, the blimp is also an effective marketing *****ol because ***** its primary function, that of a light aircraft. Indeed, ***** blimps can carry up to six people and they are generally used for company partners, company guests and/or members of the press. Th***** is an additional effective ***** *****ol *****d a special one, not usually seen on ***** market. People will be awarded a special experience by the fact that they can travel in a blimp, a blimp obviously associated ***** the ***** company and, thus, promoting the company's *****.

Third, the Goodyear ***** have entered the collective ***** popular culture, being ***** or appearing in ***** movies, being referred to in songs or simply being alluded *****. This helps ***** company ***** ***** popularizing the company name: everybody knows that ***** is the Goodyear blimp, which ***** an indirect way of ********** the ***** *****elf. ***** events such as NASCAR, in which the blimp appears, the ***** that ***** comp*****y can pass out its name is very important.

Going back to the text on ***** *****, this is *****ably simple and without any additional text than the company's name and logo. The company's name, *****, is split, in fact, ***** the two parts that *****m it: good and year. However, our focus is immediately drawn to the element separating the ***** words: the winged shoe of the Roman god Mercury. It is interesting to see how that became the company's logo and a focal ***** on the blimp.

Apparently, according to different sources, including the company's website, the company's founder, Frank Seiberling,