Essay - Advertising- Mobile Phone Category Analyses of Advertisements for Apple Iphone...

Advertising- Mobile phone category

Analyses of advertisements for Apple iPhone, Blackberry and Nokia

For the analyses ***** TV ads in the mobile phone category, ads for Apple iPhone ("Read"), Verizon BlackBerry Storm, ***** Nokia N96 (featur*****g Bruce Lee playing ping pong) were chosen. Brief description of each TV ad is as follows:

The Apple iPhone ad entitled "Read" features the different applications available in the iPhone 3G. It shows a close-up im*****ge of the ***** itself, with ***** user acting as "navigator" ***** the viewers to see the different applications of ***** phone. Three (3) ***** are featured, demonstrating how users can view blogs, photos/pictures as complex as MRI images, and e-books where pages can be turned/"flipped" with a touch of the finger on ***** lower right corner of the screen. A voice-over (VO) informs ***** viewers of each applicati***** throughout the commercial, using repetitively ***** phrase, "there's an app for that." The ad closes with the tagline, "There's an ***** for just about everything. Only on the iPhone," after which logos ***** the ***** iPhone 3G and AT&T were s*****n.

***** BlackBerry Storm ad, meanwhile, features the BlackBerry Storm on a wooden table with a cup of coffee. Viewers he*****r a *****, and ***** owner of the voice ***** possibly the individual drinking ***** coffee on the table. From the tell-tale clue of the blue green carpet, one can assume ***** the setting is an *****fice, albeit a homey one. This is confirmed when the VO expresses his curiosity over the BlackBerry phone on the table, indicating that the phone is not his, and it probably belongs to someone else in ***** office. He picks up the phone out of curiosity, since he has 'already seen BlackBerries before,' and he wants to know "what ***** fuss is all *****." As he ***** up t***** phone, the screen goes blank, and viewers ***** hear the VO saying, "Wow." The ad closes with ***** from BlackBerry Storm (with the line "Coming soon") and Verizon Wireless.

Lastly, the Nokia N96 ***** features Bruce Lee using a ch*****in weapon as ***** "paddle" in a ping pong game. Known for his prowess in ***** martial arts, the video captures Bruce ***** playing singles a l***** martial ***** style with, presumably, a Chinese player. The video is shot in black ***** white, and the 60-seconder ad ***** divided into two matches: the first part showing Lee ***** singles, ***** the second part showing him playing doubles, still with his chain *****. Lee defeats both players, and the ad closes with a shot of ***** Noki***** ***** with a ***** ***** Lee's famous "hiyaaaah!" martial arts call sound. A rotated view of N96 is shown, showing the image and name of Lee engraved at the back of the *****, ***** text written in Chinese characters. The ad ***** by ***** the URL where ***** can get more information about N96: www.nokia-lee.com.cn.

***** these ads, both Apple iPhone and BlackBerry Storm demonstrated a cle*****r positioning of their