Essay - Against Sex in Advertising Many Advertisers Know the Power of...

Against Sex in Advertising

Many advertisers know the power of using sex in advertising. ***** sells. Pretty female models in bath*****g suits are used in car ads. Years ago, a pretty blonde wom*****n was in a shaving cream commercial on televisi***** urging men to take it all off. Women are used as ***** objects more frequently than men.

There is b********** in psychological *****ory to validate the use of sex ***** ads. One is the theory of classical conditioning. (Weiten, Wayne. 195-196). In advertising, this would pair the product, such as a *****, with ***** stimulus designed to elicit a pleasant emotional response, an attractive wom***** in order ***** sell the vehicle.

This is overt advert*****ing.

There is also covert sex in advert*****ing. This uses subliminal techniques, which are supposed to reach the subconscious to sell the product.

The first experi*****t in the use of these techniques was done at the movie the*****er. The designer of this experiment *****serted frames into the film that carried ***** messages to drinkCoke and eat popcorn. According ***** his results, sales of both products increased dramatically.People went to the refreshment counter in droves ***** buy the *****.

***** ***** have never been duplicated.

***** will embed ***** word, "sex," in a magaz*****e picture ***** is not perceivedby the human eye or will superimpose pictures of sexual ***** on objects like ice cubes and it is ***** noticed until this is pointed out to people, they will not perceive th***** either. (Key 9 - 12)

Whether or not ***** advertising works is still a matter of debate.

Should sex be used in advertising? No!

CNBC had run an ad that showed scantily dressed women, an ad for a topless club.(Tunick, Brit 53 - 53). This ad ********** b*****kers and other *****. Ads ***** this degrade women

***** is a cigarette ad that shows an attractive woman putting on make*****up. TheImplied promise is that if a woman smokes ***** brand of cigarette, she ***** be beautiful too.(Cane, William 1)

One person complained that it is impossible to turn on the television or r*****io or read a magazine ********** being inundated w*****h sex. (Show Some Discretion 1)

There is an ad that shows a good-looking couple strolling outside. She grins andpats him on h***** backside. ***** is a perfume ad. The implication is that ***** a woman uses thatperfume, she will get a handsome man. (Taflinger, Richard F. 1)

Sex should not be used in ***** ***** a variety of reasons. Acc*****d*****g to mostsources, it does *****. But that is not a good reason ***** use ***** in *****.

Sex, as w***** pointed out, degrades people, for the most part women. It ********** them into nothing more than Sexual objects, something to be desired not for themselves, but for their bodies.

This sends a message to young *****s that they should be sexy and desirable, It is ***** personal*****y and brains that count, it ***** their *****ness and ********** that counts. It is not out of the