Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one ***** the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international ***** remains a consistently productive industry despite periodic downturns in ***** glob*****l economy. During the period between 1950 and 1999, ***** number of international tourist arrivals worldwide increased from.025 billion to.664 billion and is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 billion in 59 countries ***** territories around the world (Harrill & Potts, 2003). With all of this money up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an import*****t field of study in ***** years. In ***** regard, while the challenge is great, many communities have been able to achieve spectacular results in improving their tour*****m levels through careful ***** and the recognition that their lives are intimately linked with their ability to preserve and promote what resources they have avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan for Tourism 2003 to 2007 accomplishes this and its other stated goals, this study provides an *****alysis of the plan according to the insights ***** trends identified in a critical review ***** the peer-reviewed and scholarly literature. Relevant organizational online ***** will also be consulted, with a summary of the research and salient findings being presented in ***** conclusion.

Review ***** Analysis

Background and Overview.

***** to the ***** Territory's Tourism Web site, "In December 2002, ***** Minister for Tourism launched the Northern Territory Tourism Strategic ***** 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of tourism in ***** Northern *****. It laid out a direction for the tourism industry ***** five ye*****rs, outlining a comprehensive set of strategies and setting clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The ***** ***** covers the period between 2003 and 2007, and is in response to ***** need ***** promote an increasingly important component of the region's *****. ***** the "*****'s Foreward," The Hon. Dr Chris Burns MLA Minister for Tourism reports that, "Tourism is a vit*****l sector of ***** Northern Territory (NT) economy, directly s*****porting 8,400 jobs and injecting over $1.026 ***** into our ***** annually. Tourism plays a crucial part in our day-to-day lives, and ***** be a fund*****mental key to our future growth and economic prosperity" ("NT Tourism Strategic Plan," 2007, p. 1). The overall plan is guided by two fundamental goals:

Developing a destination-based approach to future development involving identifying and planning the development of previously under emphasised icons as well as an incre*****ed focus on the ***** ***** 'building blocks' of nature-based and cultural *****urism, promoting those areas that provide them with a competitive advantage; and,

Reduce the negative impacts ***** seas*****ality to create an environment that will help the ongoing vi***** of businesses. "The


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