Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international ***** remains a consistently productive industry despite periodic downturns in the glob*****l economy. During the period between 1950 and 1999, the number of international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 ***** in 59 countries and territories around the world (Harrill & *****, 2003). With all ***** this money up for grabs, it is not surprising that strategic tourism management has emerged as an important field of study in ***** years. In this regard, while the ch*****enge is great, many communities have been able to achieve spectacular results in improving their tour*****m levels through careful ***** ***** the recognition that *****ir lives are intimately linked with their ability to preserve and promote what resources they have avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) Strategic Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this ***** provides an analysis of the plan according to the insights ***** trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational onl*****e ***** will also be consulted, with a summary ***** the research and salient findings being presented in ***** conclusion.

Review and Analysis

Background and Overview.

***** to the ***** Territory's ***** Web site, "***** December 2002, the Minister for Tourism launched the Nor*****rn Territory ***** Strategic ***** 2003-2007. The Strategic Plan articulated a vision, shared by both Government and industry, for the future growth of tourism in the Nor*****rn Territory. It laid out a direction for the tourism ***** ***** five ye*****rs, outlining a comprehensive set of str*****tegies and setting clear targets" ("NT Tourism Strategic Plan," 2007, p. 1). The strategic ***** covers the period between 2003 and 2007, and is in response to ***** need ***** ***** an increasingly important component of the region's economy. In the "Minister's Foreward," ***** Hon. Dr Chris Burns MLA Minister for Tourism reports *****, "Tourism is a vital sector of the Northern Territory (NT) *****, directly supporting 8,400 jobs and injecting over $1.026 billion into our economy annually. ***** plays a crucial part in our day-to-day *****, and will be a fund*****mental key to ***** future growth and economic prosperity" ("NT Tourism Strategic Plan," 2007, p. 1). The overall plan is guided by two fundamental *****:

Developing a destination-based approach to future development involving identifying and planning the development of previously under emphas*****ed icons as well as an increased focus on the Terri*****ry's tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive ********** *****,

Reduce the negative impacts of seasonality to create an environment ***** ***** help the ongoing viability of businesses. "The


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