Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one ***** the largest industries in ***** world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill ***** Potts, international ***** remains a consistently productive industry despite periodic downturns in the glob*****l economy. During ***** period between 1950 and 1999, the number ***** international tourist arrivals worldwide increased from.025 billion to.664 billion and is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 ***** in 59 countries and territories around ***** world (***** & *****, 2003). With all of this m*****y up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an import*****t field of study in recent years. In ***** regard, while the ch*****enge is great, many communities have been able to achieve spectacular results in improving their tourism levels through careful ***** and the recognition that *****ir lives are intimately linked with their ability to preserve and promote what resources they ***** available for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan for Tourism ***** to 2007 accomplishes this and its other stated goals, this study provides an analysis of the plan according ***** the insights and trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational online resources will also be consulted, ***** a summary ***** the research and salient findings being presented in ***** conclusion.

Review ***** Analysis

Background and Overview.

***** to the Nor*****rn Territory's Tourism Web site, "In December 2002, the Minister for Tourism launched the Northern Territory Tourism Strategic Plan 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of tourism in the Nor*****rn Territory. It laid out a direction for the ***** ***** ***** five ye*****rs, outlining a comprehensive set of str*****tegies and *****ting clear targets" ("NT Tourism Strategic Plan," 2007, p. 1). The ***** ***** covers the *****eriod between 2003 and 2007, and is in response to ***** need ***** promote an *****creasingly important component of the region's *****. In the "*****'s Foreward," ***** Hon. Dr Chris Burns MLA Minister for Tourism reports that, "Tourism is a vit*****l sector of the Northern ***** (NT) economy, directly s*****porting 8,400 jobs and injecting over $1.026 billion into our ***** annually. Tourism plays a cruci*****l part in our day-to-day *****, and will be a fund*****mental key to ***** future growth and economic prosperity" ("NT ***** Strategic *****," 2007, p. 1). The overall plan is guided by two fundamental goals:

***** a destination-based approach to future development involving identifying and planning the development of previously under emphasised icons as well as an increased focus on the Terri*****ry's tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive ********** and,

***** the negative impacts ***** seasonality to create an environment that ***** help the ongoing viability of businesses. "The


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