Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one ***** the largest industries in the world, and its importance to ***** survival of some communities has become clearly evident in recent years. According to Harrill ***** Potts, international tourism remains a consistently productive industry despite periodic downturns in the global economy. During the period between 1950 and 1999, the number ***** international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international ***** exceeded $1 billion in 59 countries and territories around the world (Harrill & *****, 2003). With all of this m*****y up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an important field of study in ***** years. In this regard, while the ch*****enge is great, many ***** have been able to achieve spectacular results in improving their tourism levels through careful ***** ***** the recognition that their lives are intimately linked with their ability to preserve and promote what resources they have avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) Strategic Plan ***** Tourism ***** to 2007 accomplishes this and its other stated goals, this study provides an *****alysis of the plan according to the insights ***** trends identified in a critical review ***** the peer-reviewed and scholarly literature. Relevant organizational online ***** will also be consulted, with a summary of the research and salient findings *****ing presented in the conclusion.

Review ***** Analysis

Background and Overview.

According to the Nor*****rn Territory's Tourism Web site, "In December 2002, the Minister for Tourism launched the Nor*****rn Territory ***** Strategic ***** 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of ***** in ***** Northern Territory. It laid out a direction for the tourism industry ***** five years, outlining a comprehensive set of str*****tegies and *****ting clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The ***** ***** covers the *****eriod ***** 2003 and 2007, and is in response to the need ***** promote an increasingly important component of the region's economy. In ***** "*****'s Foreward," ***** Hon. Dr Chris Burns MLA Minister for ***** reports *****, "Tourism is a vital sector of the Nor*****rn ***** (NT) economy, directly s*****porting 8,400 jobs ***** injecting over $1.026 ***** into our economy annually. Tourism plays a cruci*****l part in our day-to-day lives, and will be a fundamental key to ***** future ***** and economic prosperity" ("NT Tourism Strategic *****," 2007, p. 1). The overall plan is guided ***** two fundamental goals:

***** a destination-based approach to future development involving identifying and planning the development of previously under emphasised icons as well ***** an increased focus on the ***** tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive ********** and,

Reduce the negative impacts ***** seasonality to create an environment that will help the ongoing viability of businesses. "The


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