Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in ***** world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international tourism remains a consistently productive industry despite periodic downturns in ***** global economy. During the period between 1950 and 1999, the number ***** international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 billion in 59 countries and territories around ***** world (***** & Potts, 2003). With all of this money up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an important field of study in ***** years. In ***** regard, while the challenge is great, many communities have been able to achieve spectacular results in improving their tourism levels through careful management and the recognition that their lives are intimately linked with their ability to preserve and promote what resources they have available for this purpose. To determine how effectively the Northern Territory's (Australia) Strategic Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this study provides an analysis of the plan according to the insights ***** trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational online ***** will also be consulted, ***** a summary ***** the research and salient findings *****ing presented in ***** conclusion.

Review ***** Analysis

Background and Overview.

***** to the ***** Territory's ***** Web site, "In December 2002, ***** Minister for Tourism launched the Northern Territory ***** Strategic Plan 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of ***** in the Nor*****rn Territory. It laid out a direction for the tourism industry for five years, outlining a comprehensive set of strategies and ********** clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The ***** plan covers the period ***** 2003 and 2007, ***** is in response to ***** need to promote an *****creasingly important component of the region's economy. In ***** "Minister's Foreward," ***** Hon. Dr Chris Burns MLA Minister ***** ***** reports that, "Tourism is a vital sector of the Northern ***** (NT) economy, directly s*****porting 8,400 jobs and injecting over $1.026 billion into our ***** annually. ***** plays a crucial part in our day-to-day *****, and ***** be a fundamental key to our future growth and economic prosperity" ("NT T*****ism Strategic Plan," 2007, p. 1). The overall ***** is guided by two fundamental goals:

Developing a destination-based approach to future development involving identifying and planning the ***** of previously under emphasised icons as well ***** an increased focus on the Territory's ***** 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive *****dvantage; and,

Reduce the negative impacts of seas*****ality to create an environment ***** will help the ongoing vi***** of businesses. "The


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