Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...


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Analysis of a Strategic Tourism Management Plan

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Today, travel and tourism is one ***** the largest industries in ***** world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international tourism remains a consistently productive industry despite periodic downturns in ***** global economy. During the period between 1950 and 1999, ***** number of international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 ***** in 59 countries and territories around the world (***** & Potts, 2003). With all ***** this m*****y up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an important field of study in ***** years. In this regard, while the challenge is great, many communities have been able to achieve spectacular results in improving their tour*****m levels through careful ***** ***** the recognition that their lives are intimately linked with their ability to preserve and promote what resources they have available for this purpose. To determine how effectively the Northern Territory's (Australia) Strategic Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this ***** provides an analysis of the plan according to the insights ***** trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational onl*****e ***** will also be consulted, with a summary ***** the research and salient findings *****ing presented in ***** conclusion.

Review and Analysis

Background and Overview.

***** to the ***** Territory's ***** Web site, "***** December 2002, the Minister for Tourism launched the Northern Territory ***** Strategic ***** 2003-2007. The ***** Plan articulated a vision, shared by both Government ***** industry, for the future growth of tourism in ***** Northern Territory. It laid out a direction for the tourism ***** for five ye*****rs, outlining a comprehensive set of strategies and setting clear targets" ("NT Tourism Strategic Plan," 2007, p. 1). The strategic ***** covers the period between 2003 and 2007, and is in response to ***** need ***** ***** an *****creasingly important component of the region's *****. In ***** "Minister's Foreward," ***** Hon. Dr Chris Burns MLA Minister for ***** reports that, "Tourism is a vit*****l sector of the Northern ***** (NT) economy, directly s*****porting 8,400 jobs and injecting over $1.026 billion into our ***** annually. Tourism plays a crucial part in our day-to-day lives, and will be a fundamental key to our future ***** and economic prosperity" ("NT ***** Strategic *****," 2007, p. 1). The overall plan is guided by two fundamental goals:

Developing a destination-based approach to future development involving identifying and planning the development of previously under emphasised icons as well ***** an increased focus on the Terri*****ry's t*****ism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them ***** a competitive advantage; *****,

Reduce the negative impacts ***** seasonality to create an environment that will help the ongoing vi***** of businesses. "The

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