Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill ***** Potts, international ***** remains a consistently productive industry despite periodic downturns in ***** global economy. During the period between 1950 and 1999, the number of international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 ***** in 59 countries and territories around the world (Harrill & *****, 2003). With all of this money up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an important field of study in recent years. In this regard, while the ch*****enge is great, many communities have been able to achieve spectacular results in improving *****ir tourism levels through careful ***** and the recognition that *****ir lives are intimately linked with their ability to preserve and promote what resources they ***** avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this ***** provides an analysis of the plan according to the insights ***** trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational onl*****e resources will also be consulted, ***** a summary of the research and salient findings being presented in the conclusion.

***** ***** Analysis

Background and Overview.

***** ***** the ***** Territory's Tourism Web site, "***** December 2002, the Minister for Tourism launched the Northern Territory Tourism Strategic ***** 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of tourism in ***** Northern Territory. It laid out a direction for the ***** industry ***** five years, outlining a comprehensive set of strategies and ********** clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The ***** *****lan covers the period ***** 2003 and 2007, and is in response to the need ***** promote an increasingly important component of the region's *****. In ***** "*****'s Foreward," ***** Hon. Dr Chris Burns MLA Minister for ***** reports that, "Tourism is a vit*****l sector of the Northern ***** (NT) economy, directly s*****porting 8,400 jobs and injecting over $1.026 billion into our ***** annually. Tourism plays a crucial part in our day-to-day *****, and will be a fundamental key to ***** future ***** and economic prosperity" ("NT ***** Strategic *****," 2007, p. 1). The overall plan is guided by two fundamental goals:

Developing a destination-based approach to future development involving identifying and planning the development of previously under emphasised icons as well as an incre*****ed focus on the Terri*****ry's tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive ********** and,

***** the negative impacts ***** seas*****ality to create an environment that will help the ongoing vi***** of businesses. "The


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