Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one ***** the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill ***** Potts, international ***** remains a consistently productive industry despite periodic downturns in the glob*****l economy. During ***** period between 1950 and 1999, the number of international tourist arrivals worldwide increased from.025 billion to.664 billion and is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 billion in 59 countries and territories around the world (Harrill & *****, 2003). With all of this money up for grabs, it is not surpr*****ing that strategic tourism management has emerged as an import*****t field of study in recent years. In ***** regard, while the ch*****enge is great, many ***** have been able to achieve spectacular results in improving *****ir tour*****m levels through careful ***** ***** the recognition that *****ir lives are intimately linked with their ability to preserve and promote what resources they ***** avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan for Tourism 2003 to 2007 accomplishes this and its other stated goals, this ***** provides an *****alysis of the plan according to the insights and trends identified in a critical review ***** the peer-reviewed and scholarly literature. Relevant organizational online ***** will also be consulted, with a summary of the research and salient findings being presented in ***** conclusion.

***** ***** Analysis

Background and Overview.

According to the ***** Territory's ***** Web site, "***** December 2002, the Minister for Tourism launched the Northern Territory Tourism Strategic Plan 2003-2007. The Strategic Plan articulated a vision, shared by both Government and industry, for the future growth of tourism in the Nor*****rn Territory. It laid out a direction for the ***** industry ***** five years, outlining a comprehensive set of strategies and ********** clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The strategic ********** covers the period between 2003 and 2007, ***** is in response to the need to ***** an ********** important component of the region's economy. In ***** "Minister's Foreward," The Hon. Dr Chris Burns MLA Minister for Tourism reports *****, "Tourism is a vital sector of the Northern Territory (NT) *****, directly s*****porting 8,400 jobs and injecting over $1.026 ***** into our economy annually. Tourism plays a cruci*****l part in our day-to-day lives, and ***** be a fund*****mental key to ***** future ***** and economic prosperity" ("NT Tourism Strategic *****," 2007, p. 1). The overall plan is guided by two fundamental goals:

Developing a destination-based approach to future development involving identifying and planning the development of previously under emphasised icons as well ***** an increased focus on the Territory's tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive advantage; *****,

Reduce the negative impacts ***** seasonality to create an environment ***** will help the ongoing vi***** of businesses. "The


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