Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in ***** world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international ***** remains a consistently productive industry despite periodic downturns in the glob*****l economy. During the period between 1950 and 1999, the number ***** international tourist arrivals worldwide increased from.025 billion to.664 billion ***** is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international tourism exceeded $1 ***** in 59 countries and territories around the world (***** & *****, 2003). With all of this m*****y up for grabs, it is not surprising that strategic tourism management has emerged as an import*****t field of study in ***** years. In ***** regard, while the challenge is great, many communities have been able to achieve spectacular results in improving their tour*****m levels through careful ***** ***** the recognition that their lives are intimately linked with their ability to preserve and promote what resources they have avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan ***** Tourism 2003 to 2007 accomplishes this and its other stated goals, this ***** provides an *****alysis of the plan according ***** the insights and trends identified in a critical review ***** the peer-reviewed and scholarly literature. Relevant organizational onl*****e resources will also be consulted, ***** a summary of the research and salient findings *****ing presented in ***** conclusion.

***** and Analysis

Background and Overview.

***** to the Northern Territory's ***** Web site, "In December 2002, the Minister for Tourism launched the Nor*****rn Territory ***** Strategic ***** 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of tourism in the Nor*****rn *****. It laid out a direction for the tourism industry for five ye*****rs, outlining a comprehensive set of str*****tegies and setting clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The strategic ***** covers the *****eriod ***** 2003 and 2007, ***** is in response to the need to ***** an ********** important component of the region's economy. ***** the "Minister's Foreward," ***** Hon. Dr Chris Burns MLA Minister for ***** reports that, "Tourism is a vital sector of ***** Northern Territory (NT) economy, directly supporting 8,400 jobs and injecting over $1.026 billion into our economy annually. ***** plays a cruci*****l part in our day-to-day lives, and ***** be a fund*****mental key to ***** future growth and economic prosperity" ("NT Tourism Strategic *****," 2007, p. 1). The overall plan is guided ***** two fundamental goals:

***** a destination-based approach to future development involving identifying and planning the development of previously under emphas*****ed icons as well ***** an increased focus on the ***** tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive advantage; and,

***** the negative impacts ***** seas*****ality to create an environment that will help the ongoing viability of businesses. "The


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