Essay - Analysis of a Strategic Tourism Management Plan Introduction Today, Travel...

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Analysis of a Strategic Tourism Management Plan


Today, travel and tourism is one of the largest industries in ***** world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts, international tourism remains a consistently productive industry despite periodic downturns in the global economy. During the period between 1950 and 1999, the number of international tourist arrivals worldwide increased from.025 billion to.664 billion and is projected to reach 1.56 billion by 2020; in 1999, gross receipts from international ***** exceeded $1 ***** in 59 countries ***** territories around ***** world (***** & *****, 2003). With all ***** this m*****y up for grabs, it is not surprising that strategic tourism management has emerged as an import*****t field of study in recent years. In ***** regard, while the ch*****enge is great, many ***** have been able to achieve spectacular results in improving their tourism levels through careful ***** and the recognition that *****ir lives are intimately linked with their ability to preserve and promote what resources they have avail***** for this purpose. To determine how effectively the Northern Territory's (Australia) ***** Plan ***** Tourism ***** to 2007 accomplishes this and its other stated goals, this ***** provides an analysis of the plan according ***** the insights and trends identified in a critical review of the peer-reviewed and scholarly literature. Relevant organizational onl*****e resources will also be consulted, with a summary of the research and salient findings *****ing presented in the conclusion.

Review and Analysis

Background and Overview.

***** to ***** ***** Territory's Tourism Web site, "***** December 2002, the Minister for Tourism launched the Northern Territory ***** Strategic Plan 2003-2007. The Strategic Plan articulated a vision, shared by both Government ***** industry, for the future growth of ***** in ***** Northern *****. It laid out a direction for the tourism industry ***** five ye*****rs, outlining a comprehensive set of str*****tegies and ********** clear targets" ("NT Tourism ***** Plan," 2007, p. 1). The ***** plan covers the period ***** 2003 and 2007, and is in response to the need ***** promote an increasingly important component of the region's *****. In the "*****'s Foreward," ***** Hon. Dr Chris Burns MLA Minister for ***** reports *****, "Tourism is a vital sector of the Northern Territory (NT) economy, directly s*****porting 8,400 jobs ***** injecting over $1.026 billion into our economy annually. ***** plays a crucial part in our day-to-day lives, and ***** be a fundamental key to ***** future growth and economic prosperity" ("NT Tourism Strategic Plan," 2007, p. 1). The overall ***** is guided ***** two fundamental *****:

***** a destination-based approach to future development involving identifying and planning the ***** of previously under emphas*****ed icons as well as an incre*****ed focus on the ***** tourism 'building blocks' of nature-based and cultural tourism, promoting those areas that provide them with a competitive *****dvantage; and,

Reduce the negative impacts of seas*****ality to create an environment ***** will help the ongoing vi***** of businesses. "The


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