Essay - Business the Body Shop Plc Introduction This Report Examines the...

Business

The Body Shop PLC

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This report examines The Body Shop which can be considered a modern day business success story in accordance with the view of contemporary organizations. ***** new business environment has become a technologically advanced and highly competitive spectrum and ***** world now judges a business's success through the eyes of its customers, investors and stakeholders. Also, a business's leaders ***** be a unique focal point and the Body Shop's owners, the Roddicks, are prime examples of how the modern day business leader must face all new challenges in regard to corporate strategies in a modern day pressure cooker. Bus*****esses such as the Body Shop deal with new challenges that reflect on the organizati*****al behavior and development while still maintaining strong ties to customers ***** quality. This report therefore, addresses the ***** strategy used by the Body Shop in ***** with ***** demands of the strong need for strategic management at all levels of an organization, especially the top level mangers. The tools that ***** Body ***** ***** an organization has at their disposal to deal with managing uncertainty, change, conflict, and the many other complexi***** of this twenty-first century business ***** organiz*****ional scenario is a ***** corpor*****te strategy.

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The Body Shop was founded in 1976 as a sk***** and body care retailer. The company instantly created a buzz with their niche market approach that ***** b*****ed on naturally inspired *****in and hair care product lines. "The ***** Shop makes cosmetics as well as hair-care and skin-care *****s from natural ingredients, priding *****elf on political activism as well as its business per*****mance. Since its founding by Anita Roddick in England in 1976, the Body ***** has been *****volved in several ***** causes." (WetFeet, 2005)

***** of the causes that helped the organization grow socially as well ***** profitably ***** the ***** of ***** movements and consumers in general was the company's commitment to end animal based testing for any and all cosmetic products. This ***** at a time when *****nimal ***** was generally not known about by the public even though it was an industry accepted standard. ***** comp***** has been very vocal on the fact ***** throughout the organizational history, they were firm on the point that they as a comp*****ny ***** against all animal testing and the that ***** never purchased ingredients first tested ***** animals.

Today, the Body ***** product line sports more than six hundred ***** and four ***** accessories. The company has continued to follow the hard line corporate strategy that has separated the organization from ***** majority of its competi*****rs. The Body Shop has even gone as far as advocating a ***** for the banning of animal ***** throughout the ***** *****. "The Body ***** has also sponsored posters for Greenpeace, campaigned for women's rights around the world, ***** published ***** Big Issue, a British *****spaper sold ***** homeless people that ***** their concerns." (*****, 2005)

By understanding the history and tracing ***** evolution of the organization's various strategies