Essay - Business Development Plan the Main Challenge in Terms of Business...

Business Development Plan

The main challenge in terms of business development for Xoft is getting exposure in the marketplace. The Axxent product is cutting edge, and offers multiple benefits over existing technologies. The benefits of Axxent extend to both the patient and the medical practitioner. Given that the FDA is set ***** approve Axxent for new areas of use, X*****t needs to define ********** markets, find ways to sell in these markets, ***** develop track*****g mechan*****ms to help guide the sales efforts.

The first step in ***** ***** *****ment plan will be to fully ascertain the capabilities of X*****t. Before we begin talking to potential cus*****mers, we must first make sure that we have a full understanding of who we are. We need to be certain ***** ***** have as*****ed all ***** ***** benefits of the product, and taken an audit of our current systems to ensure that they are working as well as they c***** be.

The se*****ond step will be ***** define the ***** markets. Because the focus in on developing niche markets, we will need to ***** creative. This means that we ***** to not only brainstorm ourselves, but get our customers involved. Ideally, our customers will be ***** partners in bus*****ess development. There may be ways in which we can ***** them that we do ***** yet know about.

We will draw up a list ***** characteristics for each market that ***** help us to target our marketing resources. We need to ***** the potential size of each market. We also need to know how those markets are being served *****ly. We have a superior product, ***** our s*****les people ***** to be able to explain why it is superior. We should ***** our competitor's strengths ***** *****aknesses. We want to arm our sales staff with as much knowledge as we can. This will also help ***** regards to pricing. We may have opportunities to develop sufficiently strong advantages in some markets that we can achieve a higher margin, helping the bottom line.

Potential new ***** include imaging center networks, cancer treatment center networks, mobile medical networks, veterinary networks, health c***** systems and private practices. Each ***** be evaluated in terms of potential *****, e*****e of entry, competitive mix, and other key aspects that will affect our ability to compete.

Once ***** have gathered this in*****mation we will ***** ***** to better categorize our potential customers.

We will need to compare ***** findings with the current work ***** the sales staff, looking not only for *****lap but for any gaps or inefficiencies. Moreover, with ***** about ***** be licensed for new treatments, we ***** have a *****tter sense of the potential market among our existing customers.

With ***** different potential customer groups identified and classified, we can ********** define strategies to ***** to each. It is important ***** ***** tailor our marketing strategy to each unique group, since each type of customer will have different needs that we should address. Also, any time ***** have a