Essay - Business Operations the Growth of Electronic Communication And, in Turn...

Business operations

The growth of electronic communication and, in turn, ***** commerce (e-*****) has had profound effects on all aspects of industry; advertising and other marketing, pricing, dem*****, and internal operations have all been significantly changed by the advent of electronic means of communication, whe*****r ***** or external. Relationships with clients and even whole financial transactions can be carried out without any personal contact; supply orders and other materials can ***** placed automatically, shipped and received without employee supervision; and ***** can be targeted to a more specific *****ographic than other ***** of advertising. In light of this potential, the ways which e-commerce ***** be incorporated into the car company BMW's internal as well as external methods of communication are vital to ***** ***** ***** development of the *****.

First, to address ***** functions that can see productivity increases by utilizing e-commerce utilities. Automatic shipment of certain items that ***** expected to be needed on a regular bases in ***** organization can signifi*****tly reduce paperwork, ***** manhours needed to place *****, and potential wait times for an ordered product (Marshall 2001). These automatic orders can range from *****fice supplies like letterhead and writing utensils to parts used in the body shop like oil, windshield wipers, ***** tires. Materials ***** are known to have a brief usage life can be placed on an automatic shipment plan and ***** at a set time period, preventing delivery delays, ***** employee time spent on ordering supplies, am*****g other things.

***** addition to the increased efficiency associ*****ed with e-commerce tools to keep a company supplied with materials, e-commerce utilized internally ***** also speed and streamline communications among different physical locations of the company. In the case ***** BMW, discussion and negotiations between finance departments and sales departments, as well as more vertical ********** between management and the dealerships and mechanical shops, can be sped up significantly by using electronic communication. Additionally, email provides a written record of communications, un***** a telephone conversation, ***** can ***** utilized ***** convey ***** same message to a l*****rge number of recipients simultaneously.

The most significant impact of e-commerce, however, will most likely be found in the ***** uses it ***** for reaching, discovering, and interacting with customers. Marketing to both new and prior customers can ***** a major part of external e-commerce; additionally, scheduling, basic information gathering, and customer service mechanisms can all be carried out via e-commerce, saving employee hours as ***** as ***** time in these interactions.

The first of these, marketing, can obviously be ***** out ***** the company's website; sale prices and special deals, new products and services, and options for special orders ***** all ***** promoted via ***** website ***** ***** ads like those found on various search engines. New customers can be targeted via narrow demographics, and prior customers can be contacted via email to in*****m them of ***** models or ***** services.

BMW already has a fine website giving potenti*****l customers options and details ab***** their models (www.bmw.com).This sort of ***** marketing