Essay - Business and Professional Ethics/marketing Google in China Censorship and Ethics...

Business and professional ethics/marketing

Google in Ch*****a

***** ***** ethics in an utilitarian view will argue that making a compromise regarding one's credo may represent an ethical action when the circumst*****ces allow for no other development of the situation. I will use utilitarianism as an ethical theory in order to prove my thesis while tak*****g a concrete c*****e of business as an example.

***** case study that I am about to bring into discussion refers to the decision that Google made ***** open a headquarters in Ch*****a and have *****.cn function following Chinese rules which were quite different from the laws that this online research business usually respects. The facts were like this: on***** Google decided to enter China and establish a loc*****l business there by opening a se*****rch engine residing there, it accepted to obey the Chinese communist laws which imposed censorship of the researched results. Nevertheless, the company decided to maintain its uncensored English versi***** as well, Google.com. *****n this way it *****ed people the freedom ***** choose the best suitable search *****, ***** obeying the local laws and still continuing to do business. (Martin,3)

China is a tot*****litarian regime where numerous abuses occur, especially against people and *****s manifesting for freedom. While censorship is one ***** ***** tactics used in order to maintain the regime, it is safe to say ***** it ***** not Google's business nor duty ***** change the political situation in ***** world.

Initially Google implemented only ***** dot com version, but the Chinese authorities made sure it was functioning badly. The Google pages took an etern*****y to upload, which made users upset ***** drove them ***** use a Chinese re***** engine instead. Google bought part of this *****pany's shares and was faced with a difficult decision. *****y would either abandon the ***** market or continue to do business ***** accept the local regulations regarding censorship.(Martin,4)

***** is ***** of the most successful companies in the world. Its worldwide success derives from its cre***** which is based on the will of satisfying the customer in the ***** possible manner, offering him ***** "real" information. The Google page rank is ********** through an extremely complex mechanism which implies a huge amount of indicators and other various data. (Martin,2)

***** ***** businesses have tried to buy their ***** into the googled results, ***** company has always ref*****d to do *****. Sponsored links are to be found in a special section, and it is ***** obvious that somebody paid for ***** in order to be there. In add*****ion ***** developed techniques which allow it to avoid all the websites which use search ***** optimizing ***** but are irrelevant ***** people's interest.(Martin,2)

Chinese authorities have a pretty rough policy reg*****rding internet. Since the *****ternet represents a mean to support freedom and China is a totalitarian *****, one could only expect it to act out ***** it. The actions taken in this direction ***** astounding. There are about 30.000 Internet police agents, routers are set at the edge of