Essay - A Case Study of Communication Within an Organization Communication at...

A case study of communication within an organization

Communication at Marketing Solutions

Marketing Solutions is a national company with offices located in New York and around the country, and it offers 30 years' experience work*****g w*****h a variety of companies to develop marketing communications programs. These programs are designed to promote more profitable relationships with cus*****mers. The ***** began by providing newsletter design and content, ***** the business has expanded to include brochures, web campaigns, direct mail pieces and other printed marketing materials. Marketing ***** built an early following in the f*****ancial services industry, and subsequently the company has ***** to the healthc*****, travel, consumer technology and retail industries.

***** structure

***** Solutions has 200 employees, including twenty who work in regional sales positions around ***** country. A president presides over the *****, and he has five vice presidents who report *****ly to him on administrative matters. The rest of ***** company's divisions are: editorial, marketing and production. ***** editorial division creates products for customers and consists of five managers who oversee the financial, healthc*****, travel, consumer ***** ***** ***** industries. Within these ***** designations, there are fifteen account managers who serve as liaisons to the customers, eighteen copywriters and ***** graphic artists. In the ***** division, there are 33 ***** who share a v*****riety ***** roles, including product development, customer outreach, service ***** product evaluation, company promotions and new customer acquisition. The production division is the largest in the company, since it encompasses ***** in-house print operations. There are eighty-two people ***** ***** various shifts in producing printed materials, and ten ***** traffic ***** who make sure the printing is finished on-time. The remaining employees fill a variety of clerical and janitorial *****.

How communication is used

*****re are two types ***** ***** at Marketing Solutions: ***** ***** the *****, and communication with those outside of ***** organization. ***** the company, communication is used to provide in*****mation on company initiatives, employee policies ***** Marketing Solutions' standing against competitors. Communication ***** also used to boost ***** morale through contests, awards and *****-sponsored activities. ***** ***** facilitates ***** between managers and subordinates, helping them solve problems ***** address issues *****in each division.

***** with ***** outside the company allows Marketing Solutions ***** keep in touch with customers, fulfilling their needs and *****ing to the production schedule. The company also uses various communication methods ***** inform ***** ***** po*****tial customers about company products and services.

***** of communication

Depending on the nature of the message, ***** at Marketing ***** flows one of two ways. When ***** message is likely to be perceived as positive by employees, or if it being positioned as a positive message, communication comes directly from the president ***** employees at a monthly, *****-wide meeting. *****t these *****s, awards are given out, commendations are made, ***** new products are unveiled.

If a message is negative, or may be perceived ***** such, the communication path is less direct. The president typically delivers the message to vice-*****s and div*****ion managers in