Essay - Children Could Lose Their Attention on Tv Advertisements Summary While...

Children Could Lose Their Attention on TV Advertisements

Summary

While watching TV, children could create their own imaginary world and totally engrossed in it for a period of time. Recent survey finds out that children watch ***** favor*****e program ***** ***** for about four or more hours every day. It is assumed ***** television has brought hazardous effect on children's attitude, intelligence, ***** social acceptance this way. However, based on my recent observation, kids are not totally engrossed on the program. My subjects show that during the program they also insert several different tasks such as inviting friends (other people over). Why do some children lose interest in television *****m*****g ***** commercials and begin other t*****k? Is it because they lack ***** concentration span as most children do? Are there any other factors from the commercial *****self that prevent them ***** **********? The research will combine behavior observation and questionnaire method to determine how children really feel and think about ***** and what reasons why ***** leave them.

Introduction

***** usually refuse ***** leave their favorite program whatever happens, but I notice ***** ***** time my ***** have friend over every time a ***** comes on. Parents use ***** methods like providing educati*****al toys, magazine and friends to socialize with their children to reduce *****'s excessive TV viewing. The reason why they will ***** ***** parts of the TV ***** is ***** question here.

Griffiths (1992) s*****s a ***** by G*****ines ***** Esserman that believes ***** as children grow older, they will learn how advertisement differs from regular programming and become skeptical to the commercials. The ***** ***** be beca***** of bore*****m viewing ***** repetitive materials ***** the whole day or o*****r reason because they find different perspective between what is seen on TV and ***** the real life is.

Based on Collins's study she ***** children become suspicious on "***** truthful" advert*****ements are. *****y learn - and show imp*****tant result ***** the research - that they underst***** ***** advertisements try to persuade ***** ***** buy something, occasionally in dishonest manner. ***** means they understand the aim of selling ***** ***** producer and claim that perhaps their parents are ***** affected ***** the ads, not them.

Proposed Procedure assume that the age group of children is a significant variable here in which the degree of maturity and ********** enthusiasm differ from each group. It ***** be necessary to ***** *****d exposure measurement to obtain the data, subject exposure to TV viewing and questionnaire or interview for the younger subject group. Subject will be divided into three ***** groups: under ***** years old, 4-7 years old, ***** 7 to 10 ***** old. If possible ***** group ***** contain half boys and ***** girls members who already known each other. They will be exposed ***** their own daily habits of TV viewing at ***** own home as usual, so t***** ***** no s*****range or new environmental shock. They will watch their ***** series, *****t a new program since it is ***** to