Essay - Communications Strategy New Orleans Nosh Background Communications Objectives Situational Analysis...

Communications Strategy New Orleans Nosh

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Communications Objectives

Situational Analysis

Strengths

Weaknesses

Opportunities

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Audiences

***** Response

Communications *****

***** Messages

***** and Evaluation

Strategic Action Plan Nosh Communications

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APPENDIX I

Bibliography

Outline

ACA (Audience Centered Analysis)

Situational Analysis

Background

Prior to Hurricane Katrina, the New Orleans Nosh ranked among leaders in service delivery and quality restaurant service in New *****. The New Orleans Nosh eagerly employed 30 residents of ***** community ***** for 20 years ***** nationally among gourmet food companies. Known for quality of products and repeat customers, the CEO is a "self taught bus*****ess mogul" whose goals include treating employees like family. Ms. Pepper, CEO sent ***** home on ***** day ***** Katrina hit. After the hurricane, Ms. ***** temporarily set up business again. However, *****. Pepper ***** having trouble locating some former employees who scattered to varying states. Ms. Pepper must now work on reestablishing her foundation and hiring some new employees to help further her business aims and objectives. In the wake of Katrina *****. Pepper will have a lot of work ahead of her not only ***** trust ***** loyalty among new and former employees, but also ***** local businesses ***** community members.

Communications Objectives

Since Hurricane *****, the CEO Ms. ***** has faced much change surrounding her business operations and strategy. Communications will be key for positioning the ***** in the same status ***** the community it once held. To support successful recruitment of former ***** and re-establish the ***** environment once enjoyed, the following communications objectives are vital:

The role ***** the communication director will ***** providing the CEO with strategic objectives for communication, which should include establishing a vision ***** the Nosh in the near future.

Communication plan ***** address *****. Pepper's objectives including her desire to recreate a family environment.

Plan must ensure optimal customer service is maintained.

Retain former ********** still living in **********.

Recruit new customers that will have ***** same loyalty as those attending the ***** prior to Katrina.

***** relationships with new communities *****ing developed in area.

Situational Analysis

Strengths

***** ***** a strong reput*****tion and strong leadership. Prior ***** Katrina the restaurant quite e*****ily established a strong ********** vigorous presence in ***** Orleans. The reputation included a reputation for creating some of the finest New Orleans style Cajun Creole meals but ***** providing some of the best customer service. ***** reputation of ***** Nosh as a ***** pl*****ce, one where employees were also treated ***** respect and the utmost service is also well noted.

Ms. Pepper has already taken actions to reestablish ***** with some former employees. It may however be impossible to encourage some employees to return, especially those ***** have lost their homes and family *****. For this reason it is important Ms. ***** focuses her attention on building relati*****ships ***** the new commun*****ies being built in New Orleans, and recruiting new employees that admire her sense of commitment to her employees.

Weaknesses

***** in ***** past the New Orleans Nosh enjoyed