Essay - This is a Comprehensive Analysis of the Marketing Data Collected...

This is a comprehensive analys***** of the marketing data collected to analyze the economic performance ***** the Hideaway Hotel. It consists of annual and monthly economic data, a forecast of next year's performance, ***** an interpretation ***** statistical data gathered from the hotel's guests. It also includes a break-even analysis and suggestions to ***** firm that will help to restore its profitability.

Collect data on the main macro indicators and assess current macroeconomic conditions. Describe briefly the expected impact of these on sales ***** costs of the business.

The Ec*****omist Intelligence Unit expects continued fiscal operating surpluses over the next several years, but ***** maintains ***** increases in g*****nment spend*****g are not likely as the government focuses on building up the new pension fund. This fund should put more money in the hands of pensioners, who regularly go on seaside vacations. The Economist expects GDP growth to slow from 2.7% in 2003 to 2.5% in 2004, but to increase ***** 3% in 2005. Consumer price inflation is expected to fall within the central bank's 1-3% target range. ***** current-account deficit will widen to 5% ***** GDP in *****, but is forecast to narrow again ***** 4% of ***** by 200*****.

In ***** year ending September 30th, *****2, many were d*****couraged from international trouble due to shaky world economic figures and the aftermath of the September 11th attacks. These have mostly subsided. In addition, the Euro's rapid ***** against o*****r currencies should be a benefit to the economies of Sou*****ast Asia, Australia ***** New Zealand. The threat ***** terrorism attacks in *****donesia has made New Zealand seem to be a relatively 'safe' destination by comparison; New Zealanders and Australians are now less likely to travel to Indonesia for a vacation.

Consider and comment on the market structure The ***** Motel Limited operates under and ***** implications of this for management decision making

The Hideaway Motel, based on its food inventory and room rental reciepts, seems to target traditional Kiwis with traditional tastes. Despite the owners' experience in North Asia, they seem ***** to focus on *****fer*****g a vacati***** experience that is competitive in terms of price or cu*****ine with packages available ***** vacationers from Taiwan, Singap*****e, and Hong Kong in places like Thailand. *****s that vacation in Thailand typically seek an ***** that is 'exotic' and showcase's the country's famous cuis*****e. By contrast, the Motel stocks crackers and spaghetti, suggesting ***** it is more likely to appeal to pensioners in their 60's. However, it is mentioned that ***** ***** tend to predominate on the weekdays. Given that the owners have hospitality experience in countries such as Japan and Thailand, they might chose to offer a more v*****ried cuisine. This sentiment is supported by *****s that have *****en made about the Motel's kitchen.

Use the m*****thly data from the Excel spreadsheet provided to complete a breakeven/shutdown analysis ***** The Hideaway Motel Limited

Expenses at the ***** Motel never exceed 22 thousand a month ********** average 21,500. In the company's worst month, its