Essay - Consumer Behavior Customer Behavior: the Acceptance and Use of the...

Consumer Behavior

Customer Behavior: The Acceptance and Use of the Credit Card

Abstract

***** paper reviews the use and acceptance of credit cards in the United States and m*****imally abroad. A comprehensive review of the literature available on the economy and spending suggests that the ***** of ***** cards has changed the cultural landscape in which we live today, creating a dependency on credit cards that may one day lead to the downfall of the economic infrastructure underlying consumer *****. With credit card usage come the power ***** equality and financial status. The author attempts to validate the hypothesis that while credit card use has gained ***** both in the ***** Stats ***** *****, it has d***** so at a costly price, and forced a change in ***** ***** and cultural landscape ***** comprises society **********. Without further education and evaluation of the financial and economic impact of a debtor based society, there is the possibility that ***** card use in the long-term may lead to economic dissolution in the United States and abroad.

Introduction

***** paper will attempt ***** explore the ***** and acceptance of the credit card as a primary method of payment in the United States ***** abroad. Specifically the researcher will attempt to discern to what extent use ***** debt payment is an accepted practice, and whether debt payment results in more financial opportunity or promotes irresponsible spending ***** hardship. The author hypothesizes that the use of the credit card ***** widely ***** in ***** United States ***** a primary method of payment, and is responsible for the economic downfall and deterioration ***** the American family to manage their f*****ances in an acceptable manner. Further the author hypo*****sizes ***** as consumers continue to incorporate credit card ***** into their cultural practices, the economic impact will eventually lead to a society that proves it cannot live without credit, but ***** not be able ***** live with credit ei*****r.

The author secondarily proposes that the availability of credit both in the ***** States and abroad encourages irresponsible spending, leading to even ***** hardship and financial incompetence among those who use credit cards. The author will determine through a comprehensive review of the liter*****ture whether additional financial education and training at the secondary level will help curb spending ***** current acceptance of debt payment and debt equity ***** a norm of society.

B*****ckground to the Study

***** is mounting evidence ***** the United States has become ***** many refer to as a "credit card nation" (Manning, 2000, p. 3), one dependent on ***** financing as an accepted ***** oft used form of payment among the wealthy and poor alike. The use of credit ***** a ***** of p*****yment serves may purposes, including increasing the social ***** of independent users and providing ***** the ***** to access services and commodities they may not otherwise have the opportunity to enjoy (Klein, 1999). Along with this opportunity however, also comes a ***** obligation, one many consumers fail to recognize when they accept