Essay - Customer Satisfaction at Marina Mall Abstract This Work Reports a...

Customer Satisfaction at Marina Mall

ABSTRACT

This work reports a study conducted relating to cus*****mer satisfaction levels at a Marina Mall. This ***** conducts the study through the instrument of a survey/questionnaire which asks 300 respondents, 150 male and 150 female question rel*****ing to different aspects of ***** mall in the areas of design, service, atmosphere, quality, selection, variety, products, and sales people as well as park*****g and time preferences for visiting the mall. ***** research is a qualitative and quantitative nature exploring the ***** of respondent/consumers to a variety ***** questions concerning the various elements of the retail establishment that the review of literature in this study reveals as 'key' considerations for consumers related ***** retail shopping and entertainment or '*****' *****s. Findings in this ***** include gender differences in the types of shops, food establishments, *****, etc. however, ***** ***** Shopping Mall is rated by the respondent/***** participating in this study as having satisfied *****ir expectations in most are***** and totaling a majority percentage as well. However, there are two areas that are identified in ***** study as being 'key' drivers ***** the retail business in terms of its pr*****it realization and those two areas needing attention in order to optimize consumer visits ***** the Mar*****a Shopping ***** are the expansion of both ***** area ***** the mall as ***** as the expansion of parking spaces for *****s ***** the *****. This ***** course will ***** the addition of new shops and restaurants as well as entertainment businesses in the mall format.

CUSTOMER SATISFACTION AT MARINA MALL

CHAPTER ONE

INTRODUCTION

The objective of this work is to ***** and examine customer satisfaction with ***** city mall type of ***** center ***** to the importance ***** planning, central-type management. ***** study will further investigate whether sources of ***** differ in ***** with respect ***** gender and age, which generally are two important variables for ***** segmentation. This work will analyze the ***** and similarities based on gender ***** age. Studies state findings ***** *****re are six (6) underlying factors of varying characteristic which are important to customer satisfaction which are the factors of: (1) ********** (2) atmosphere; (3) convenience/location; (4) ***** people; (5) food and beverage; ***** (6) promotional activities. The scope ***** ***** work ***** review a variety of choices or selection and flexibility, atmosphere of the city ***** both in terms ***** the physical and social environment; ***** convenience or location and ease of access, parking food and beverage; and the ***** activity or ***** sales, banners, and live activities.

II. DEFINITION OF THE PROBLEM

It is of great importance to understand the ***** that create ***** sat*****faction or in the reverse those elements that create dissatisfaction among cus*****mers *****, ********** has not been historically case study ***** to determine or measure the level of customer satisfaction in relation to ***** Marina Shopping Mall Furthermore, the aspects ***** age and ***** as related to customer satisfaction are important to understand in order to know the types of