Essay - Cutco: Image: Cutco is the Largest Manufacturer and Marketer of...

Cutco:

*****: CUTCO is the largest manufacturer and marketer of high-quality kitchen cutlery and accessories in the United States ***** Canada. Vector Market*****g ***** the exclusive marketer of CUTCO product.

Strategy: Applying the highest standards of excellence to the purchasing, kitchen cutlery

Culture: Strong commitment to help promote a sustainable social, ecological, and economic model for *****ion and trade of kitchen knifes and other kitchenware.

***** Advantage: Cutco offers high-quality kitchen cutlery and accessories in the ***** States and Canada.

Items.

Petite packs a punch this summer as CUTCO Cutlery unveils its newest knife - the 5" Petite Santoku. This smaller version of ***** 7" Santoku espouses the qualities of its original Asian-inspired favorite with a comp*****ct construction.

S.W.O.T Analysis:

Strengths:

In 2006 sales ***** CUTCO were over $175 million

More than 100 kitchen ***** products are sold under the CUTCO name, as well as a v*****riety of ***** gadgets, utensils and flatware. The company also carries a line of cookw*****re, sporting and pocket knives and garden tools.

CUTCO has been purchased by more than 14 ***** satisfied customers.

***** 700 manufacturing ***** administrative people are employed at the Alcas/CUTCO/Vector headquarters in Olean, N.Y.

CUTCO products are marketed directly, by appo*****tment only, to consumers in the convenience of *****ir homes.

Develop a s*****les str*****egy for new and old productd

***** has a personal touch customer services

Able to get referrals

Cus*****mer satisfaction

Began the fair and show program,. "In years past, our sales force has displayed ***** cutlery ***** at many home shows and fairs," said Steve Pokrzyk, Market Development Manager of Vector Marketing. "It has been a great opportunity to introduce our products to new prospects ***** a lucrative opportunity for our sales *****. We've also recognized that focused attention on fairs and shows could dramatically increase ***** potential ***** growth in ***** market (Vector *****, CUTCO ***** Expand Sales Through Aggressive Home Show Campaign).

Weaknesses:

Too many turnovers due to employee's age

Not a st*****ble envir*****ment for ********** employees

No room ***** advance without waiting for years

Poor advertising, not able to reach younger audience

Opportunities:

Strong base of early adopters from initial gift card promotion

Has become the most recognized brand in the world.

Market ***** countries

Set up business internationally

Advertise ***** products

Produce more modern products

***** products

Identify product with cus*****mer

Threats:

Lack of relevance to non-frequent user

Prices

New companies competition

New marketing ***** competi*****rs

Failed new products

Failed sales