Essay - Database System in a Retail Environment Introduction We are in...

Database System in a Ret*****il Environment

Introduction

***** are in a world of ********** boom and efficient management of data holds the key for success in this new bus*****ess environment. The world of Internet has opened ***** vitas ***** corporations to take *****ir business into a glob*****l level. Data management is at the center of all business applications ***** *****base systems are the very core of this new business perspective. Database systems have helped us take a huge stride in our ability to collect, *****terpret, and even assist in our decision making process. In short we can say that database ***** systems have bought a paradigm shift to ***** mode of business ***** have evolved from being simple store houses of data to more complex and highly efficient business decision making tools. Let us ***** W*****-Mart, the giant retailer as our c*****e study and how the company profited ***** ***** implementation of a highly sophisticated ***** management system. ***** the pro*****ss ***** will also analyze some of ***** problems faced by the company and possible solutions for the same.

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Wall-Mart (Data W*****ho*****e)

***** Inc is one of the biggest retailers in the United States with more than $200 billion ***** annual sales. Spread throughout the nation ***** more ***** 2600 d*****count stores ***** around 480 SAM clubs Wal-Mart has an exhaustive presence within the United States and even in Canada. Managing such a huge network ***** stores is no easy task and in order to integrate the different stores and to and optimize its performance Wall-mart had turned ***** information technology for intelligent business management *****. Wal-Mart was quick to recognize the role of I.T in the decision making process and with this view it implemented an ***** data warehouse. ***** ***** a p*****ct with NCR (in 1997) to provide ***** ***** warehouse solutions. NCR provided Wal-Mart ***** the "NCR WorldMark 5100M," a ***** extensive p*****rallel process*****g database server ***** also constructed a huge 22 terabytes data warehouse. Armed with ***** massive ***** warehouse ********** integration between all the ***** national wide Wal-Mart was able ***** have a exhaustive analysis of the trends in business and the local stores were able to better understand ***** buying patterns of their customers. [Tom Chester]

***** Mining

***** service was taken to new heights with access and intelligent interpretation of data from more than 2800 *****. With excellent interconnectivity each cus*****mer can ***** ***** to the details pertaining to products from any of the stores around ***** country. ***** also invested on data mining software to enable ***** analysis of data from its massive data warehouse. The data ***** s*****tware is very useful in prun*****g through the huge pile of informati***** in the ***** ***** and in identifying the best prospects for the business. Wal-Mart turned ***** Neo Vista Software Inc. to deliver its data mining needs. The ***** Vista decision series™ was tailored to match the requirements of the database ***** of Wal-Mart. One important advantage of ***** implementing the data-mining