Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

***** Background

Goals Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware industry

Introduction and sell of 2 million printers

Increased Revenues

Increased Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

***** new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to h*****le product transitions risks associated with doing business abroad

***** in ***** infrastructure





***** and Control

Current Situation

His*****rical Background

Dell Inc. is the leading manufacturer in ***** ***** hardware *****. The company specializes in the development, design, manufacturing, marketing, and selling ***** an expansive ***** line built according to customer requirements ("Full Company Description"). ********** products include both enterprise and client systems. The products sold to ********** include storage servers, networking products and workstations ("Full ***** Description"). Client systems include desktop ***** notebook computer ***** ("***** Company *****"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company ***** various support programs including 24 hour around the clock support ("Full Company Description").

The company is able to maintain such a support system because it has Comm***** Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("***** Company Description"). Additionally, all computer *****s have a limited warranty and the company *****fers both telephone and online support. It also offers a helpdesk for all software and peripherals ("Full Company Description").. Dell's customer support system has long been the benchmark in the computer ***** *****dustry ("***** Company *****").

In January 2004, Dell announced partnerships ***** Fuji Xerox, Kodak and ***** Samsung (Hachman). These partnerships were initiated to allow Dell ***** add new products to its already expansive product line (Hachman). By the end of 2004 these partnerships resulted in the addition of digital media adapters and video players to the company's product ***** (Hachman). ***** partnershipt aid ***** in *****ng a competitive ********** (Hachman).

***** Objectives, Policies and *****

Currently, your company is divided in three geographic subdiv*****ions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report *****"). Inside the Americas, the company is further divided into Business and U.S. Consumer subdivisions ("***** Annual Report 2004"). The objective of the company is to increase s*****ckholder value through the implementation ***** a str*****tegy, whose foundation is based on the direct model ("Dell Annual ***** 2004." This model is concentrated in three areas ***** growth, profitability, ***** liquidity ("***** Annual Report 2004"). In *****, ***** ***** ***** strategy seeks to merge its ***** customer model with an efficient m*****ufactur*****g and supply chain management organization emphasizing standards-based technologies. ("Dell Annual Report 2004")

Another lofty objective of the company came in 2002 when the ***** declared that it would double sales to $60 billion in five years. Although many scoffed at the idea, today Dell is on its way towards meeting this objective. *****deed the company's str*****egy involves identifying


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