Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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***** Situation

***** Background

Goals Objectives, Policies and Strategies

SWOT Analysis


***** No. 1 position in the computer hardware *****dustry

Introduction and sell of 2 million printers

Increased Revenues

Increased Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

***** new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to handle product transitions risks associated with doing business abroad

Instability in ***** infrastructure





Evaluation and Control

Current Situation

His*****rical Background

Dell Inc. is the leading manufacturer in ***** ***** hardware industry. The company specializes in the development, design, manufacturing, marketing, and selling of an exp*****sive product line built according to cus*****mer requirements ("Full Company Description"). *****se *****s include both enterprise and client systems. The products sold to *****s include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop and notebook computer systems ("***** Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, ***** company *****fers various support programs including 24 hour around the clock support ("Full Company Description").

The company is able to maintain such a support system bec*****use it has Comm***** Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("Full Company Description"). Additionally, all computer ***** have a limited w*****rranty and the company offers both telephone and online support. It also offers a helpdesk for ***** software and peripherals ("Full Company Description").. *****'s customer support ***** has long been ***** benchmark in the computer ***** industry ("***** Company *****").

***** January 2004, Dell announced partnerships with Fuji Xerox, Kodak and and Samsung (Hachman). These partnerships were initiated to allow Dell ***** add new ***** to its already expansive product line (Hachman). By the end of ***** these partnerships resulted in the addition of digital media adapters and video players to the company's product l*****e (Hachman). These partnershipt aid Dell in *****ng a competitive *****dvantage (Hachman).

Goals Objectives, Policies and *****

Currently, your company is divided ***** three geographic subdiv*****ions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside the Americas, the company is further divided into Business ***** U.S. Consumer subdivisions ("Dell Annual ***** 2004"). The objective of the company is to increase stockholder value through the imp*****mentation ***** a str*****tegy, whose foundation is based on the direct model ("***** Annual Report 2004." Th***** model is concentrated in three areas *****cluding growth, profitability, and liquidity ("Dell Annual ***** 2004"). In *****, your ***** business strategy seeks to merge its direct ***** model with an efficient m*****ufacturing ***** supply chain management organization emphasizing standards-based technologies. ("***** Annual Report 2004")

Another lofty objective of the ***** came in 2002 when the company declared that it would double sales to $60 billion ***** five years. Although many scoffed at the idea, today Dell is on its way towards meeting this objective. Indeed the company's strategy involves identifying


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