Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

***** Background

***** Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware **********

Introduction and sell of 2 million printers

Increased Revenues

***** Year over Year Shipments


***** in revenue growth

***** in Investment Income


Increasing the company's presence in existing markets

Entering new markets,

Pursuing additional product ***** service opportunities

Threats price wars (competition)

Inability to handle product transitions risks associated with doing business abroad

***** in ***** infrastructure





***** and Control

Current Situation

His*****rical Background

Dell Inc. is the leading manufacturer in the computer hardware industry. The company specializes in ***** development, design, manufacturing, marketing, and selling of an expansive ***** line built according to cus*****mer requirements ("Full Company Description"). ********** products include both enterprise and client systems. The products sold to ********** include storage servers, networking products and workstations ("Full ***** Description"). Client systems include desktop ***** notebook computer ***** ("Full Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company ***** various support programs including 24 hour around the clock support ("Full ***** *****").

The ***** is able to maintain such a support system bec*****use it has Command Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("***** Company Description"). Additionally, all computer systems have a limited warranty and the company offers both telephone and online support. It also ***** a helpdesk for all software and peripherals ("Full Company Description").. Dell's customer support system has long been ***** benchmark in the computer hardware *****dustry ("Full Company *****").

***** January 2004, Dell announced partnerships ***** Fuji Xerox, Kodak ***** and Samsung (Hachman). These partnerships were initiated to allow Dell ***** add new ***** to its already expansive product line (Hachman). By the end of ***** these partnerships resulted in the addition of digital media adapters and video players to the company's product line (Hachman). These partnershipt aid Dell in maintainng a competitive advantage (Hachman).

Goals Objectives, Policies and *****

Currently, your company is divided in three geographic subdiv*****ions ********** Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside the Americas, the company is further divided in***** Business ***** U.S. Consumer subdivisions ("Dell Annual ***** 2004"). The objective of the ***** is to increase s*****ckholder value through the implementation ***** a strategy, whose foundation is based on the direct model ("Dell Annual Report 2004." Th***** model is concentrated in three areas *****cluding growth, profitability, and liquidity ("Dell Annual Report 2004"). In addition, ***** company's ***** strategy seeks to merge its ***** customer model with an efficient manufacturing and supply chain management organization emphasizing standards-based technologies. ("***** Annual ***** 2004")

Another lofty objective of the company came in 2002 when the ***** declared that it would double sales to $60 billion in five years. Although many sc*****fed at the idea, today Dell ***** on its way towards meet*****g this objective. *****deed the company's str*****egy involves identifying


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