Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

***** Background

***** Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware **********

Introduction and sell of 2 million printers

***** Revenues

Increased Year over Year Shipments


***** in revenue growth

***** in Investment Income


Increasing the company's presence in existing markets

***** new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to h*****le product transitions risks associated with doing business abroad

***** in ***** infrastructure





Evaluation and Control

Current Situation

Historical Background

Dell Inc. is the leading manufacturer in ***** computer hardware industry. The company specializes in the development, design, manufacturing, marketing, and selling ***** an expansive product line built according to customer requirements ("Full Company Description"). *****se *****s include both enterprise and client systems. The products sold to *****s include storage servers, networking products and workstations ("Full ***** Description"). Client systems include desktop ***** notebook computer systems ("Full Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company ***** various support programs including 24 hour around the clock support ("Full ***** Description").

***** company is able to maintain such a support system because it has Command Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("***** Company Description"). Additionally, all computer ***** have a limited w*****rranty and the company offers both telephone and online support. It also ***** a helpdesk for all software and peripherals ("Full Company *****").. Dell's customer support ***** has long been ***** benchmark in the computer hardware industry ("Full Company Description").

In January 2004, Dell announced partnerships with Fuji Xerox, Kodak ***** and Samsung (Hachman). These partnerships were initiated to *****ow Dell ***** add new products to its already expansive product line (Hachman). By the end of ***** these partnerships resulted in the addition of digital media adapters and video players to the company's product ***** (Hachman). These partnershipt aid Dell ***** *****ng a competitive ********** (Hachman).

***** Objectives, Policies and Strategies

Currently, your company is divided in three geographic subdiv*****ions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside the Americas, the company is further divided in***** Business ***** U.S. Consumer subdivisions ("***** Annual Report 2004"). The objective of the ***** is to increase s*****ckholder value through the implementation ***** a str*****tegy, whose foundation is based on the direct model ("Dell Annual ***** 2004." This model is c*****centrated in three areas *****cluding growth, profitability, and liquidity ("***** Annual Report 2004"). In addition, your company's ***** strategy seeks to merge ***** ***** customer model with an efficient manufacturing and supply chain management organization emphasizing standards-based technologies. ("Dell Annual Report 2004")

Another lofty objective of the company came in 2002 when the company declared that it would double sales to $60 billion ***** five years. Although many scoffed at the idea, today Dell is on its way towards meeting this objective. Indeed the company's str*****egy involves identifying


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