Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...


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Dell

***** Situation

***** Background

Goals Objectives, Policies and Strategies

SWOT Analysis

Strengths

Maintained No. 1 position in the computer hardware *****dustry

Introduction and sell of 2 million printers

Increased Revenues

***** Year over Year Shipments

Weaknesses

Decline in revenue growth

Decrease in Investment Income

Opportunities

Increasing the company's presence in existing markets

Entering new markets,

Pursuing additional product ***** service opportunities

Threats price wars (competition)

Inability to handle product transitions risks associated with doing business abroad

Instability in the infrastructure

Terrorism

Alternatives

Recommendations

Implementation

Evaluation and Control

Current Situation

His*****rical Background

Dell Inc. is the leading manufacturer in ***** ***** hardware industry. The company specializes in the development, design, manufacturing, marketing, and selling of an expansive product line built according to cus*****mer requirements ("Full Company Description"). These products include both enterprise and client systems. The products sold to *****s include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop ***** notebook computer systems ("***** Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company *****fers various support programs including 24 hour around the clock support ("Full Company Description").

The company is able to maintain such a support system bec*****use it has Command Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("***** Company *****"). Additionally, all computer systems have a limited w*****rranty and the ***** offers both telephone and online support. It also offers a helpdesk for ***** software and peripherals ("Full Company Description").. *****'s customer support system has long been ***** benchmark in the computer ***** ********** ("Full Company *****").

***** January 2004, Dell announced partnerships with Fuji Xerox, Kodak and ***** Samsung (Hachman). ***** partnerships were initiated to allow Dell to add new products to its already expansive product line (Hachman). By the end of 2004 these partnerships resulted in the ***** of digital media adapters and video players to the company's product l*****e (Hachman). These partnershipt aid Dell in ma*****tainng a competitive advantage (Hachman).

***** Objectives, Policies and *****

Currently, your company is divided in three geographic subdivisions *****cluding Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside the Americas, the company is further divided into Business ***** U.S. Consumer subdivisions ("Dell Annual Report 2004"). The objective of the company is to increase s*****ckholder value through the imp*****mentation ***** a strategy, whose foundation is based on the direct model ("***** Annual Report 2004." This model is concentrated in three areas including growth, profitability, and liquidity ("Dell Annual Report 2004"). In *****ition, your ***** ***** strategy seeks to merge ***** ***** ***** model with an efficient manufacturing and supply chain management organization emphasizing standards-based technologies. ("***** Annual Report 2004")

Another lofty objective of the ***** came in 2002 when the company declared that it would double sales to $60 billion ***** five years. Although many sc*****fed at the idea, today Dell is on its way towards meeting this objective. Indeed the *****'s strategy involves identifying

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