Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

Historical Background

Goals Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware industry

Introduction and sell of 2 million printers

***** Revenues

***** Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

***** new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to h*****le product transitions risks associated with doing business abroad

***** in the infrastructure





***** and Control

Current Situation

Historical Background

Dell Inc. is ***** leading manufacturer in the ***** hardware *****. The company specializes in the development, design, manufacturing, marketing, and selling of an exp*****sive product line built according to customer requirements ("Full Company Description"). These products include both enterprise and client systems. The products sold to enterprises include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop ***** notebook computer systems ("***** Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, ***** company ***** various support programs including 24 hour around the clock support ("Full Company Description").

***** ***** is able to maintain such a support system bec*****use it has Command Centers throughout the world including China, Japan, Ireland, the Un*****ed States ("***** Company *****"). Additionally, all computer *****s have a limited w*****rranty and the company ********** both telephone and online support. It also offers a helpdesk for ***** software and peripherals ("Full Company Description").. *****'s customer support system has long been the benchmark in the computer hardware industry ("***** Company Description").

***** January 2004, Dell announced partnerships with Fuji Xerox, Kodak ***** and Samsung (Hachman). These partnerships were initiated to allow Dell ***** add new ***** to its already expansive product line (Hachman). By the end of ***** these partnerships resulted in the ***** of digital media adapters and video players to the company's product l*****e (Hachman). These partnershipt aid ***** in *****ng a competitive advantage (Hachman).

***** Objectives, Policies and *****

Currently, your company is divided in three geographic subdivisions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside ***** Americas, the company is further divided in***** Business and U.S. Consumer subdivisions ("Dell Annual ***** 2004"). The objective of the ***** is to increase stockholder value through the implementation of a str*****tegy, whose foundation is based on the direct model ("Dell Annual Report 2004." Th***** model is c*****centrated in three areas ***** growth, profitability, and liquidity ("***** Annual Report 2004"). In addition, your ***** bus*****ess strategy seeks to merge its direct ***** model ***** an efficient m*****ufacturing ***** supply chain management organization emphasizing standards-based technologies. ("Dell Annual ***** 2004")

Another lofty objective of the company came in 2002 when the company declared that it would double sales to $60 billion ***** five years. Although many sc*****fed at the idea, today Dell ***** on its way towards meeting this objective. Indeed the company's str*****egy involves identifying


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