Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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***** Situation

Historical Background

Goals Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware industry

Introduction and sell of 2 million printers

***** Revenues

Increased Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

Entering new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to handle product transitions risks associated with doing business abroad

Instability in ***** infrastructure





Evaluation and Control

Current Situation

Historical Background

Dell Inc. is the leading manufacturer in the ***** hardware *****. The company specializes in ***** development, design, manufacturing, marketing, and selling ***** an expansive product line built according to customer requirements ("Full Company Description"). These products include both enterprise and client systems. The products sold to enterprises include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop ***** notebook computer ***** ("***** Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company ***** various support programs including 24 hour around the clock support ("Full Company Description").

***** company is able to maintain such a support system because it has Comm***** Centers throughout the world including China, Japan, Ireland, the United States ("Full Company Description"). Additionally, all computer *****s have a limited warranty and the ***** *****fers both telephone and online support. It also offers a helpdesk for all software and peripherals ("***** Company *****").. Dell's customer support system has long been the benchmark in ***** computer ***** industry ("Full Company Description").

***** January 2004, Dell announced partnerships with Fuji Xerox, Kodak and and Samsung (Hachman). These partnerships were initiated to *****ow Dell ***** add new ***** to its already expansive product line (Hachman). By the end of 2004 these partnerships resulted in the ***** of digital media adapters and video players to the company's product line (Hachman). ***** partnershipt aid Dell in ma*****tainng a competitive advantage (Hachman).

***** Objectives, Policies and *****

Currently, your company is divided in three geographic subdivisions *****cluding Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report *****"). Inside the Americas, the company is further divided in***** Business and U.S. Consumer subdivisions ("***** Annual ***** 2004"). The objective of the ***** is to increase s*****ckholder value through the implementation of a str*****tegy, whose foundation is based on the direct model ("Dell Annual Report 2004." Th***** model is concentrated in three areas *****cluding growth, profitability, ***** liquidity ("Dell Annual Report 2004"). In addition, your company's ***** strategy seeks to merge ***** direct ***** model with an efficient manufacturing and supply chain management organization emphasizing standards-based technologies. ("Dell Annual ***** 2004")

Another lofty objective of the company came in 2002 when the ***** declared that it would double sales to $60 billion ***** five years. Although many scoffed at the idea, today Dell ***** on its way towards meeting this objective. *****deed the company's strategy involves identifying


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