Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

***** Background

***** Objectives, Policies and Strategies

SWOT Analysis


Maintained No. 1 position in the computer hardware industry

Introduction and sell of 2 million printers

Increased Revenues

Increased Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

***** new markets,

Pursuing additional product and service opportunities

Threats price wars (competition)

Inability to h*****le product transitions risks associated with doing business abroad

Instability in ***** infrastructure





***** and Control

Current Situation

His*****rical Background

Dell Inc. is the leading manufacturer in the ***** hardware *****. The company specializes in ***** development, design, manufacturing, marketing, and selling of an expansive ***** line built according to cus*****mer requirements ("Full Company Description"). These products include both enterprise and client systems. The products sold to enterprises include storage servers, networking products and workstations ("Full Company Description"). Client systems include desktop and notebook computer ***** ("***** Company Description"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company offers various support programs including 24 hour around the clock support ("Full Company Description").

The ***** is able to maintain such a support system because it has Comm***** Centers throughout the world including China, Japan, Ireland, the United States ("***** Company *****"). Additionally, all computer systems have a limited w*****rranty and the company offers both telephone and online support. It also ***** a helpdesk for ***** software and peripherals ("Full Company Description").. Dell's customer support system has long been the benchmark in the computer hardware ********** ("Full Company *****").

***** January 2004, Dell announced partnerships with Fuji Xerox, Kodak ***** and Samsung (Hachman). ***** partnerships were initiated to allow Dell to add new products to its already expansive product line (Hachman). By the end of 2004 these partnerships resulted in the ***** of digital media adapters and video players to the company's product ***** (Hachman). These partnershipt aid Dell ***** *****ng a competitive advantage (Hachman).

Goals Objectives, ***** and *****

Currently, your company is divided in three geographic subdivisions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report *****"). Inside ***** Americas, the company is further divided in***** Bus*****ess and U.S. Consumer subdivisions ("***** Annual Report 2004"). The objective of the ***** is to increase s*****ckholder value through the implementation ***** a strategy, whose foundation is based on the direct model ("Dell Annual ***** 2004." Th***** model is concentrated in three areas *****cluding growth, profitability, and liquidity ("***** Annual Report 2004"). In addition, ***** ***** ***** strategy seeks to merge its ***** ***** model with an efficient manufacturing and supply chain management organization emphasizing standards-based technologies. ("Dell Annual Report 2004")

Another lofty objective of the company came in 2002 when the ***** declared that it would double sales to $60 billion ***** five years. Although many sc*****fed at the idea, today Dell ***** on its way towards meeting this objective. *****deed the company's str*****egy involves identifying


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