Essay - Dell Current Situation Historical Background Goals Objectives, Policies and Strategies...

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Current Situation

***** Background

Goals Objectives, Policies and Strategies

SWOT Analysis


***** No. 1 position in the computer hardware **********

Introduction and sell of 2 million printers

Increased Revenues

***** Year over Year Shipments


Decline in revenue growth

Decrease in Investment Income


Increasing the company's presence in existing markets

Entering new markets,

Pursuing additional product ***** service opportunities

Threats price wars (competition)

Inability to handle product transitions risks associated with doing business abroad

***** in the infrastructure





Evaluation and Control

Current Situation

His*****rical Background

Dell Inc. is the leading manufacturer in the ***** hardware industry. The company specializes in ***** development, design, manufacturing, marketing, and selling ***** an expansive ***** line built according to customer requirements ("Full Company Description"). These products include both enterprise and client systems. The products sold to *****s include storage servers, networking products and workstations ("Full ***** Description"). Client systems include desktop ***** notebook computer systems ("Full Company *****"). Dell also offers a wide array of printers, MP3 players, projectors, handhelds and wireless products ("Full Description").

In addition, the company ***** various support programs including 24 hour around the clock support ("Full Company Description").

The company is able to maintain such a support system bec*****use it has Comm***** Centers throughout the world including China, Japan, Ireland, the United States ("***** Company *****"). Additionally, all computer systems have a limited warranty and the company offers both telephone and online support. It also offers a helpdesk for ***** software and peripherals ("Full Company Description").. Dell's customer support system has long been the benchmark in ***** computer ***** industry ("Full Company Description").

***** January 2004, Dell announced partnerships with Fuji Xerox, Kodak and ***** Samsung (Hachman). ***** partnerships were initiated to allow Dell ***** add new ***** to its already expansive product line (Hachman). By the end of 2004 these partnerships resulted in the ********** of digital media adapters and video players to the company's product ***** (Hachman). These partnershipt aid ***** in *****ng a competitive advantage (Hachman).

Goals Objectives, ***** and *****

Currently, your company is divided ***** three geographic subdiv*****ions including Europe, the Americas, and Asia Pacific (Japan) ("Dell Annual Report 2004"). Inside the Americas, the company is further divided into Business and U.S. Consumer subdivisions ("***** Annual ***** 2004"). The objective of the company is to increase stockholder value through the implementation of a strategy, whose foundation is based on the direct model ("Dell Annual Report 2004." Th***** model is c*****centrated in three areas *****cluding growth, profitability, and liquidity ("***** Annual ***** 2004"). In addition, ***** ***** business strategy seeks to merge its direct ***** model with an efficient m*****ufacturing and supply chain management organization emphasizing standards-based technologies. ("Dell Annual Report 2004")

Another lofty objective of the company came in 2002 when the ***** declared that it would double sales to $60 billion in five years. Although many sc*****fed at the idea, today Dell ***** on its way towards meeting this objective. Indeed the company's strategy involves identifying


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