Essay - Digital Signage System of Public Transportation Digital Signage Article Report...

digital signage system of public transportation

Digital signage article report

As the economy worsens, more and more people are turning to public ***** as a means ***** commuting to work, or for leisure-time travel. However, as ***** 2008 article from Business Wire "Omnivex wins DIGI Award for digital signage on bus system in Norway" makes clear, America lags behind many European countries in the sophistication of its ***** technology, specifically regarding ***** signage ***** in public transportation. Norway h***** made a massive investment in improving information technology throughout its transportation infrastructure. One of ***** primary ***** companies in Norway, Fjord1, currently uses Omnivex software to manage GPS-triggered digital signage on Norway's expansive bus system. Omnivex is a Toronto-based company and the world leader ***** ***** development for ***** signage networks and electronic displays managing content *****ment, real-time data acquisition and distribution, ***** remote device monitoring and management of all aspects of digital signage *****.

Ironically, although the DIGI *****s are given in New York, and the company w*****ning the award is Canadian, it is Europe, ***** the Scandinavian countries, that have ***** the greatest investment in digital signage systems in public transport. Gas ***** more expensive in these nations, and has been for many years. The sharp upturn in fuel costs in 2008 was not a surprise to Northern Europe, as gas had ***** prohibitively ***** for some time, ***** many ***** into regular users of public **********. The digital ***** technology adds a unique component to every passenger's experience, making the system more user-friendly ***** informative for the many users ***** public transportation in Norway.

The ***** signage installation is in four hundred of Fjord's buses as well ***** bus term*****als. The installation ***** the bus system ***** uses GPS data to trigger which content ***** softw***** shows, based on the location of the bus, highlights points of interest in the area, and also provides information about connecting b***** on the schedule. The ***** also keeps real-time track of other **********, so people know if buses will be late or on time. This makes ***** both ***** user-friendly and efficient for the transportation infrastructure as a whole. It lessens the chances ***** riders getting on wrong buses, misreading different schedules, and informs riders when a bus ***** be cancelled or ***** so they can call their companion or find a new connecting bus. It also keeps tourists ***** strangers well-informed ***** ***** of ***** in the area, such ***** restaurants or local hist*****ic attractions.

***** of the reasons people are ********** reluctant to regularly use public ***** is its lack of convenience. ***** ***** technology increases convenience and makes transportation even more user-friendly for *****urists, as well as local commuters. As ***** grow more comfortable with GPS systems, it is likely that ***** will be more comfortable using *****m in other arenas ***** their lives. ***** use of dig*****al signage in public transport, incorporating some of the ease of a car into public transport, without a car's ***** costs