Essay - Ecommerce Through Its Corporate Site, Sony Wishes to Inform the...

Ecommerce

Through its corporate site, Sony wishes to inform the customer that it offers a wide range of products - music, movies, TV, games, electronics products. So the organizational convergence principle can be summarized in this way ***** Sony is the common feature ***** all the ***** needed for ***** client's entertainment. Also the obsessive usage of ***** colour blue, in different tones and shades within the entire site, embodies the idea of ***** ***** tries to implement the connection between the company's brand and th***** particular colour. The synergy of ***** site is also provided by *****e subcategories in the bottom of the page - see, hear, play and shop are simple messages that transmit simplicity and invite to repeated use.

Viacom

This company knows that social responsibility initiatives ***** good business decisions for its future performance. The company tackles social issues, by trying ***** reduce the negative effects of illnesses, vices ***** community shortcomings that are part of our everyday life. For example, the BET Foundation was launched in 2003 and promotes healthy eating, cr***** a public ********** in respect to obesity and cardiovascular disorders which are caused directly ***** unhealthy eating. So as to better serve the interest ***** their existent and potential customer, the ***** divided its actions in different categories of platforms or battle fields - it created a special webs*****e, so ***** to enable ***** inf*****mation process; TV stars are supporting within the program healthy eating behaviour. Also another action platform consisted ***** launching fitness **********, in order to make the audience understand that good health ***** be maintained only by eating *****y food and physical exercise.

*****

The Federal Communication Commission is the American central authority ***** regulates a sensible market, the telecommunication one. Its site presents a series of *****, including regulating measures that aim at increasing the competitivity, lowering fares. One example of such an initi*****ive was the Decision of ***** the accounting rates ***** the communication field. Issued in March 1997, the decision had the objective to lower ***** fees. Its provisions were m*****datory for all the players on the *****.

Bibliography www.sony.comretrieved: 14th of August 2007 www.fcc.comretrieved: 15th of August 2007 www.Viacom.comretrieved: 15th of August