Essay - The Effects of Media on Culture Research Proposal Objective the...

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***** objective of this work is to write a research proposal relating to the effects of media on culture.


The effect of ***** on ***** is well documented in the literature reviewed in th***** research *****. Media in advertising affects purchases, choices ***** styles in clo*****ing, choices in music and in fact affects a plethora of areas within a culture including the commissi***** ***** violent crimes.


Questions that this research intends ***** seek the answer to are ***** questions as follows:

***** you allow violence in the video-games or television view*****g of your household?

Have you or any family member committed a violent crime?

Who makes the media viewing decisions in your household?

Are you swayed by the wishes of o*****r household *****s and if so what are their ages?


***** proposed methodology of this study is one of a qualitative nature through use of the research instruments a pre-formed survey/questionn*****ire to be given in a semi-structured *****terview.


The proposed timeline for ***** survey is a period ***** six weeks during which randomly selected *****s will ***** interviewed.


After having ***** the literature in ***** following Annotated Bibliography it ***** the opinion of this researcher that a better understanding of the influence ***** ***** on the culture can be understood ***** the proposed research as stated. Further ***** brief study concludes that media affects on culture are both positive and negative.

Annotated Bibliography

*****. Pope, V. (2002) What Do We Mean by 'Mass Media' ***** 'Modern Culture' Online available at

Stated in this ***** is that in the ***** of media also studied ***** "how we def*****e out own sense of who and what we are..." Stated as ********** is that "Since the mid 19th century, we have come to live not only in a situated culture, but in a ***** of *****tion. The press, film and c*****ema, television ***** radio and more recently the Internet, have developed to supply larger scale means of public communication." This work states ***** there are ***** major areas of concern which are those of: (1) Mass media has a political and a persuasive power over us. Radio, TV, the ***** and film ***** manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' power ***** the media are long-st*****ing ca*****es of debate and concern; (2) Since ***** 19th century there ***** been a mistrust of ***** 'popular culture', which is thought to debase or degrade cultural traditions and st*****ards. The ongoing ***** about the future of public service broadcasting in Brita***** in ***** 1990's is an example of *****. What exactly is 'quality' and cultural value in broadcast output? (3) ***** most contentious *****sue concerns the ***** ***** the mass media on social behavi*****, in particular violence and delinquency. The media have regularly been accused of 'causing' outbreaks of unrest in society."

2. Computer Games - Violence - Media Effects *****ory (2006) Encyclopedia of New Media


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