Essay - The Effects of Media on Culture Research Proposal Objective the...

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***** objective of this work is to write a rese*****rch proposal relating to the effects of media on culture.


***** effect of ***** on ***** is well documented in the literature reviewed in this research *****. Media in advertis*****g affects purchases, choices ***** styles in clothing, choices in music and ***** fact ***** a plethora of areas within a culture including ***** commissi***** of violent crimes.


Questions that ***** research intends ***** seek the answer to are ***** questions as follows:

Do you allow violence in the video-games or television viewing of your household?

Have you or any family member committed a violent crime?

Who m*****kes the media viewing decisions in your *****?

Are you swayed by the wishes of o*****r household *****s and if so what are their ages?


***** proposed methodology of this study is one of a qualitative nature through use of the research instruments a pre-formed survey/questionn*****ire ***** be given in a semi-structured interview.


The proposed timeline for th***** survey is a period of six weeks during which randomly selected ********** will be interviewed.


After having reviewed the literature in the follow*****g Annotated Bibliography it ***** the opinion of this *****er ***** a *****tter understanding of the influence ***** ***** on the culture can be understood through the proposed research as stated. Fur*****r ***** brief study concludes that media affects on culture ***** both positive and negative.

Annotated *****

1. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at

St*****ed in this ***** is that in the study of media al***** studied is "how we def*****e out own sense of who and what we are..." Stated as well is that "Since the mid 19th century, we have come to live not only in a situ*****ted culture, but in a culture ***** *****tion. The press, film ***** cinema, ***** and radio and more recently the Internet, have developed to supply larger scale means of public communication." This work states ***** there are ***** major areas of concern which are those of: (1) Mass media has a political and a persu*****sive power over us. Radio, TV, the press and film can manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' ***** of the media are long-st*****ing causes of debate and *****; (2) Since the ***** century there has been a mistrust of ***** 'popular *****', which is thought ***** debase or degrade cultural traditions and standards. The ongoing ***** about the future of ***** service broadcasting in Brita***** in the 1990's is an example of *****. What exactly is 'quality' ********** ***** value ***** broadcast output? (3) ***** most contentious issue concerns the effects ***** ***** mass media on social behavior, in particular violence and delinquency. The media have regularly ***** accused of 'causing' outbreaks of unrest in society."

2. Computer Games - Violence - Media Effects Theory (2006) Encyclopedia of New Media


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