Essay - The Effects of Media on Culture Research Proposal Objective the...


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THE EFFECTS OF MEDIA ON CULTURE

RESEARCH PROPOSAL

OBJECTIVE

The objective of this work is to write a rese*****rch proposal relating ***** the effects ***** media on culture.

INTRODUCTION

The effect of ***** on culture is well documented in the literature reviewed in this research proposal. Media in advertis*****g affects purchases, choices of styles in clothing, choices in music and ***** fact ***** a plethor***** of areas within a culture including ***** commission ***** violent crimes.

RESEARCH QUESTIONS

Questions that ***** research intends to seek the answer to are ***** questions as follows:

Do you allow violence in the video-games or television viewing of your household?

Have you or any family member committed a violent crime?

Who m*****kes the media viewing decisions in *****r household?

***** you swayed by the wishes of o*****r household members ***** if so what are their ages?

METHODOLOGY

The proposed methodology of this study is one of a qualitative nature through use ***** the research instruments a pre-formed survey/questionnaire ***** be given in a semi-structured interview.

***** TIMELINE

The proposed timeline for ***** survey is a period of six weeks during which randomly selected *****s will ***** interviewed.

*****

After having ***** the literature in the following Annotated Bibliography it ***** the opinion of this *****er ***** a better understanding of the influence ***** media on the culture can be understood through ***** proposed research as stated. Further ***** brief study concludes that media affects on culture ***** both positive and negative.

***** *****

*****. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at http://www.litnotes.co.uk/mass_media.htm.

***** in this work is ***** in the ***** of media al***** studied is "how we define out own sense of who and what we are..." Stated as well is that "Since the mid 19th century, we have come to live not only in a situated culture, but in a ***** of *****tion. The press, film ***** cinema, ***** and radio and more recently the Internet, have developed to supply larger scale means of public communication." This work states that there are there major areas of concern which are those of: (1) Mass media has a political and a persuasive power over us. Radio, TV, the press and film can manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' ***** ***** the media ***** long-standing ca*****es of debate and ********** (2) Since the ***** century ***** has been a mistrust of ***** 'popular culture', which is thought to debase or degrade cultural traditions and standards. The ongoing ***** about the future of public service broadcasting in Britain in the 1990's ***** an example of *****. What exactly is 'quality' and ***** value ***** broadcast output? (3) The most contentious issue concerns the ***** of ***** mass media on social behavior, in particular violence ***** delinquency. The media ***** regularly been accused of 'causing' outbreaks of unrest in society."

2. Computer Games - Violence ***** Media Effects Theory (2006) Encyclopedia of New Media

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