Essay - The Effects of Media on Culture Research Proposal Objective the...

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***** objective of this work is to write a research proposal relating ***** the effects of media on culture.


***** effect of ***** on ***** is well documented in the literature reviewed in this research proposal. Media in advertis*****g affects purchases, choices of styles in clothing, ***** in music and ***** fact ***** a plethor***** of areas within a culture including the commission ***** violent crimes.


Questions that ***** research intends to seek ***** answer ***** are the questions as follows:

Do you allow violence in the video-games or television viewing of your household?

Have you or any family member committed a violent crime?

Who m*****kes the media viewing decisions in your household?

***** you swayed by the wishes of o*****r household *****s and if so what are their ages?


The proposed methodology ***** this study is one of a qualitative nature through use ***** the ***** instruments a pre-formed survey/questionnaire to be given in a semi-structured *****terview.


***** proposed timeline for th***** survey is a period of six weeks during which r*****omly selected households will ***** interviewed.


After having ***** ********** literature in the follow*****g Annotated Bibliography it is the opinion of this researcher ***** a better understanding of the influence of media on the culture can be understood through the proposed research ***** stated. Fur*****r ***** brief study concludes that media affects on culture ***** both positive and negative.

Annotated *****

1. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at

St*****ed in this work is ***** in the ***** of media al***** studied is "how we def*****e out own sense of who and what we are..." Stated as *****ll is that "Since the mid 19th century, we have come to live not only in a situated culture, but in a ***** of mediation. The press, film and c*****ema, television ***** radio and more recently the Internet, have developed to supply larger scale means of public communication." This work states that *****re are there major areas of concern which are those of: (1) Mass media has a political and a persuasive power over us. Radio, TV, the ***** and film can manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' ***** ***** the media are long-st*****ing ca*****es of debate and concern; (2) Since ***** 19th century ***** ***** been a mistrust of ***** 'popular culture', which is thought ***** debase or degrade cultural traditions and standards. The ongoing ***** about the future of ***** service broadcasting in Britain in ***** 1990's is an example ***** this. ***** exactly is 'quality' ********** cultural value ***** broadcast output? (3) ***** most contentious *****sue concerns the effects of the mass media on social behavi*****, in particular violence and delinquency. The media have regularly been accused ***** 'causing' outbreaks of unrest in society."

2. Computer Games - Violence ***** Media Effects *****ory (2006) Encyclopedia of New Media


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