Essay - The Effects of Media on Culture Research Proposal Objective the...

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***** objective of this work is to write a rese*****rch proposal relating ***** the effects of media on culture.


***** effect of ***** on ***** is well documented in the literature reviewed in this research *****. Media in advertising affects purchases, choices ***** styles in clothing, choices in music and ***** fact affects a plethora of areas within a culture including ***** commissi***** ***** violent crimes.


Questions that this research intends to seek the answer to are the questions as follows:

Do you allow violence in the video-games or television viewing of your household?

Have you or any family member committed a violent crime?

Who m*****kes the media viewing decisions in your household?

***** you swayed by the wishes of o*****r household members ***** if so what are their ages?


The proposed methodology ***** this study is one of a qualitative nature through use of the ***** instruments a pre-formed survey/questionn*****ire ***** be given in a semi-structured *****terview.


The proposed timeline for th***** survey is a period ***** six weeks during which randomly selected households will be interviewed.


After having reviewed *****e literature in the follow*****g Annotated Bibliography it ***** the opinion of this researcher ***** a better understanding of the influence of media on the ***** can be understood ***** the proposed research ***** stated. Fur*****r this brief study concludes that media affects on culture ***** both positive and negative.

Annotated *****

*****. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at

***** in ***** ***** is that in the study of media al***** studied is "how we define out own sense of who and what we are..." Stated as *****ll is that "Since the mid 19th century, we have come to live not only in a situated culture, but in a ***** of **********. The press, film and cinema, ***** ***** radio and more recently ***** Internet, have developed to supply larger scale means of public communication." This work states ***** there are ***** major areas of concern which are those of: (1) Mass media has a political and a persu*****sive po*****r over us. Radio, TV, the press and film ***** manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' power ***** the media are long-st*****ing causes of debate and concern; (2) Since the 19th century there ***** been a mistrust of so-called 'popular culture', which is thought ***** debase or degrade cultural traditions and standards. The ongoing debate about the future of ***** service broadcasting in Britain in ***** 1990's ***** an example of this. What exactly is 'quality' ********** ***** value in broadcast output? (3) ***** most contentious ********** concerns the ***** of ***** mass media on social behavior, in particular violence and delinquency. The media ***** regularly ***** accused of 'causing' outbreaks ***** unrest in society."

2. Computer Games - Violence ***** Media Effects Theory (2006) Encyclopedia of New Media


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