Essay - The Effects of Media on Culture Research Proposal Objective the...

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***** objective of this work is to write a research proposal relating to the effects ***** media on culture.


***** effect of ***** on ***** is well documented in the literature reviewed in th***** research proposal. Media in advertis*****g affects purchases, choices of styles in clo*****ing, choices in music and ***** fact affects a plethor***** of areas within a culture including the commission ***** violent crimes.


Questions that this research intends to seek ***** answer ***** are the questions as follows:

Do you allow violence in the video-games or television viewing of your household?

Have you or any family member committed a violent crime?

Who makes the media viewing decisions in *****r household?

***** you swayed by the wishes of o*****r household members and if so what are their ages?


The proposed methodology of this study is one of a qualitative nature through use of the ***** instruments a pre-formed survey/questionn*****ire to be given in a semi-structured interview.


The proposed timeline for ***** survey ***** a period ***** six weeks during which r*****omly selected households will be interviewed.


After having reviewed the literature in the follow*****g Annotated Bibliography it is the opinion of th***** researcher ***** a *****tter understanding of *****e influence of media on the ***** can be understood ***** ***** proposed research ***** stated. Further this brief study concludes that media affects on culture are both positive and negative.

***** *****

*****. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at

St*****ed in ***** ***** is ***** in the ***** of media also studied is "how we def*****e out own sense of who and what we are..." Stated as ********** is that "Since the mid 19th century, we have come to live not only in a situ*****ted *****, but in a culture of mediation. The press, film and c*****ema, television ***** radio and more recently the Internet, have developed to supply larger scale means of public communication." This work states that there are ***** major areas of concern which are those of: (1) Mass media has a political and a persu*****sive po*****r over us. Radio, TV, the ***** and film can manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' power ***** the media ***** long-st*****ing causes of debate and *****; (2) Since ***** 19th century there has been a mistrust of so-called 'popular *****', which is thought to debase or degrade cultural traditions and st*****ards. The ongoing ***** about the future of ***** service broadcasting in Brita***** in ***** 1990's ***** an example ***** this. What exactly is 'quality' and cultural value ***** broadcast output? (3) The most contentious issue concerns the ***** of the mass media on social behavi*****, in particular violence ***** delinquency. The media ***** regularly been accused of 'causing' outbreaks of unrest in society."

2. Computer Games - Violence ***** Media Effects *****ory (2006) Encyclopedia of New Media


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