Essay - The Effects of Media on Culture Research Proposal Objective the...

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***** objective of this work is to write a research proposal relating to the effects of media on culture.


***** effect of ***** on ***** is well documented in the literature reviewed in this research *****. Media in advertising affects purchases, choices of styles in clothing, ***** in music and in fact ***** a plethora of areas within a culture including ***** commissi***** ***** violent crimes.


Questions that ***** research intends to seek the answer to are ***** questions as follows:

Do you allow violence in the video-games or television view*****g of your household?

Have you or any family member committed a violent crime?

Who makes the media viewing decisions in your household?

***** you swayed by the wishes ***** o*****r household *****s and if so what are their ages?


***** proposed methodology of this study is one of a qualitative nature through use of the ***** instruments a pre-formed survey/questionnaire to be given in a semi-structured interview.


***** proposed timeline for th***** survey is a period of six weeks during which randomly selected households will ***** interviewed.


After having reviewed *****e literature in the following Annotated Bibliography it is the opinion of this researcher that a better understanding of the influence of media on the culture can be understood through the proposed research as stated. Fur*****r this brief study concludes ***** media affects on culture are both positive and negative.

***** Bibliography

*****. Pope, V. (2002) What Do We Mean by 'Mass Media' and 'Modern Culture' Online available at

***** in ***** work is that in the study of media al***** studied ***** "how we def*****e out own sense of who and what we are..." Stated as ********** is that "Since the mid 19th century, we have come to live not only in a situated *****, but in a culture ***** mediation. The press, film ***** c*****ema, ***** and radio and more recently ***** Internet, have developed to supply larger scale means of public communication." This work states that there are ***** major areas of concern which are those of: (1) Mass media has a political and a persuasive power over us. Radio, T*****, the ***** and film can manipulate whole societies. Political propaganda, advertising and the so-called 'mind-bending' ***** of the media ***** long-standing ca*****es of debate and *****; (2) Since the 19th century there has been a mistrust of ***** 'popular culture', which is thought to debase or degrade cultural traditions and standards. The ongoing debate about the future of public service broadcasting in Britain in ***** 1990's is an example ***** this. ***** exactly is 'quality' and ***** value ***** broadcast output? (3) The most contentious issue concerns the ***** of the mass media on social behavior, in particular violence and delinquency. The media ***** regularly ***** accused ***** 'causing' outbreaks of unrest in society."

2. Computer Games - Violence ***** Media Effects *****ory (2006) Encyclopedia of New Media


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