Essay - Ethics and Morality Case 3.2 Clean Hands in a Dirty...

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Ethics and Morality

***** 3.2

Clean H*****s in a Dirty Business"

Kantian would counsel the recent MBA graduate Janet to behave according to the dictates of ***** categorical imperative. Janet should behave as if she were setting the moral law for ***** entire universe, not merely herself. Janet believes that tobacco is a harmful product. She knows ***** it is immoral to market this product to anyone and especially to young people, who are not even supposed ***** be using tobacco products according to the laws of the land, anyway. According to ***** Kantian view, there is no moral or ethical justification for Janet ***** take ***** marketing job at the tobacco company. In doing so, ***** would violate *****t only her per*****nal principles, but also the moral code she was setting for everyone else. The result of her actions, ***** if Janet improved the policies ***** the ***** company in ***** short run, should not be part of the ethical decision-making process when Janet is contemplating ***** she should take ***** job or not take the job. Besides, if ***** *****d acc*****ding to the ***** imperative, the Kantian will note (contrary to the friend Karen's *****) ***** ***** not 'always' be someone to market tobacco. If enough persons in ***** world were encouraged to o*****y moral laws in the here and now, without rationalizing their decisions to behave differently with result-oriented justifications, then eventually there would be no one left ***** sell the harmful product.

For a utilitarian, however, the result would an issue. The utilitarian asks: how does Janet create the greatest happiness for the ***** num*****r of individuals in the world? If Janet *****s the job, greater harm might be alleviated for a greater number of persons. If Janet rejects the job, an even less principled person may take the position and ***** even more unethical campaigns, just like her friend Karen said. This would cause ***** happiness and more harm for more ***** in the world.

But even from a utilit*****rian perspective, if one takes a slightly more long-term view, perpetu*****t*****g societal harms ***** tobacco addiction is a detriment rather than a contributor to the h*****ppiness of the greatest number of persons in the *****. ***** more people smoke, ***** higher the health care costs ***** society, as chronic smokers require long-term ***** for cancers of ***** mouth, throat, and lungs, and for emphysema, as well as for anti-nicotine patches, hypnosis, ***** other methods to stop smoking. Although the tobacco ***** would market is not smoked, it ***** an addictive substance, and thus it could easily lead to smoking nicotine-containing cigarettes later on in life, ***** cause harm through second-hand smoke ***** millions of other people. The ***** costs to the legal system because of the lawsuits ***** ***** has inspired, and the unhappiness the product has caused ***** the target audience's families are another example of how the sum total happiness of society is reduced, ***** than increased, if Janet takes the job. Also, the


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