Essay - Ethics and Morality Case 3.2 Clean Hands in a Dirty...

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Ethics and Morality

CASE 3.2

Clean H*****s in a Dirty Bus*****ess"

Kantian would counsel the recent MBA graduate Janet to behave according to the dictates of the categorical imperative. Janet should behave as if she were setting the moral law for ***** entire universe, not merely herself. Janet believes that tobacco is a harmful product. She knows ***** it is immoral to market th***** product ***** anyone and especially to young people, who are not even supposed to be using *****bacco products ***** to *****e *****s ***** the land, anyway. According ***** ***** Kantian view, there is no moral or ethical just*****ication f***** ***** to take this marketing job at the tobacco company. In doing so, Janet would viol*****e not only her personal principles, but also the moral code she was setting for everyone else. The result of her actions, even if Janet improved the policies ***** the ***** company in the short run, should ***** be part of ***** ethical decision-making process when Janet is contemplating ***** ***** should take the job or not take the job. Besides, if ***** *****d according to the ***** imperative, the Kantian will note (contrary to ***** friend K*****n's counsel) ***** ***** not 'always' be someone to market *****bacco. If enough persons in the world were encouraged to obey moral laws in the here and now, without rationalizing ********** decisions to behave d*****ferently with result-oriented justifications, then eventually there would be no one left ***** sell the ***** product.

For a utilit*****rian, however, ***** result would an issue. The utilitari***** asks: how does Janet create the greatest happiness for the ***** number of individuals in the *****? If Janet *****s the *****, greater harm might be alleviated for a ***** number of persons. If Janet rejects the job, an even less principled person may take the position *****d ***** even more unethical campaigns, just like her friend Karen said. This would cause ***** happiness and more harm for more ***** in the world.

But even from a utilitarian perspective, if one *****s a slightly ***** long-term view, perpetuat*****g societal *****s ***** tobacco addiction is a detriment rather than a contributor to the h*****ppiness of the greatest number of *****s in ***** world. The more ***** smoke, the higher the health care costs to society, as chronic smokers require long-term care for cancers of ***** mouth, throat, ***** lungs, and for emphysema, as well as for anti-nicotine patches, hypnosis, ***** other methods ***** stop smoking. Although the tobacco Janet would market is ***** smoked, it is an addictive substance, and thus it could easily lead to smoking nicotine-containing cigarettes later on in life, and cause harm through second-hand smoke ***** millions ***** other people. The societal costs to the legal system because of the *****uits the ***** has inspired, and the unhappiness the product ***** caused ***** the target audience's families are another example of how the sum total happiness of society ***** reduced, ***** than increased, if Janet takes the job. Also, the


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