Essay - Are Franchise Restaurants Hurting Independent Restaurants Abstract During the Mid-20th...

Are franchise restaurants hurting independent restaurants

Abstract

During the mid-20th century, fast food ***** exploded in popularity, and by the turn of the 21st century, there was scarcely an American city ***** any size that did not feature at least one fast food franchise restaurant. While a growing body of research has been devoted to the cultural ***** economic implications ***** these trends, less attention ***** been given to why a potential restaurateur would seek one business form over another. Clearly, the decision to invest in a ***** or try to succeed as an *****dependent restaurateur is directly related to ***** underlying issues involved as ***** whether restaur*****t franchises are harming America's independent restaurants or not. Therefore, this study examines how business failures ***** variously defined in the restaurant industry, what ***** respective recent failure rates are between franchised ***** and their independent counterparts, and what the ***** of ***** findings might be for the restaurant industry today and in the future. A historical methodology is used to provide a qu*****ntitative basis ***** a qualitative assessment ***** the conclusion.

Chapter 1: Introduction

Statement of the Problem

Purpose ***** Study

Importance of Study

Scope of Study

***** ***** Study

Overview of *****

***** 2: Review of Related Literature

***** 3: Methodology

Description of the Study Approach

***** Method and Database ***** *****

***** 4: Data Analysis

Chapter 5: Summary, Conclusions ***** Recommendations

List of Tables

Table 1. Breakdown of franchise costs for Golden Krust Caribbean

Bakery & Grill

***** of Figures

Figure 1. A McDonald's Sign in Ch*****ese in Ch*****atown, Manhattan

Figure 2. Figure *****. Exterior and Entrance to Hard Rock Cafe,

***** Vegas

***** 3. Scene from Interior of Hard ***** Cafe, Las Vegas

Figure 4. Failure Rates Based on Restaurant Ownership Turnover Rates.

Figure 5. Failure Rates; Independent Restaurants versus Restaurant Franchises - 1996*****1999

Are Franchise ***** Hurting Independent Restaurants? A Critical *****nalysis

Because the McDonald's restaurant is a f*****st food restaurant, it is an American that eats the breakfast. Those people who came in new immigration [as new immigrants], they don't know how to order it. But ***** kids want *****. They come in because their kids ***** it. ***** don't know anyth*****g about the breakfast. [But] they will try it ***** we will treat the kid like a friend and ***** ***** come back. - McDonald's Manager, Chinatown, *****

Chapter 1: *****

The introductory epigraph serves to illustrate just what many independent restaurants are up against when it ********** to McDonald's and its franchise *****: America is in danger of losing its unique character and local appeal through ***** spread of franchise ***** that homogenize the culinary offerings into a *************** approach to ***** service. For example, even tiny Victorville, California has grown in some undesirable ways since the o*****rwise-positive influences from the Roy Rogers-Dale Evans Museum was opened *****re. Today, "Restaurant franchises ***** strip malls stretch out toward the desert. Just as in Los Angeles, graffiti mars walls and home***** drifters panhandle in supermarket parking lots"