Essay - Gender in Ads an Advertisement for Calvin Klein 'Double Black'...

Gender in ads

***** advertisement for Calvin Klein "Double Black" Jeans depicts a shirtless man bent over some kind of table or bed. His torso is featured prominently and comprises the bulk of the photograph composition. A woman with wet hair buries her chin in ***** small of his back, attempting to pry his Calvin ***** jeans off. Her mouth is open as if she intends to bite the man's buttocks; she therefore appears filled with passion and desire. He, on the o*****r hand, appears to perceive the ***** as a nuisance. ***** brow is furrowed while he glances back disinterestedly at t***** woman. The man appears ***** be saying, "What are you doing?" His left arm is extended forward and his right is used for leverage, and it looks ***** ***** he would try to get away from the hungry female. The wo*****'s head, neck, and right *****earm ***** showing: o*****rw*****e her body is cut out of the composition.

Although the man appears to be disinterested in ***** woman beh*****d him, their bodies are linked together as their heads are shown forming a straight line, hers nestled snugly in the curve of ***** lower back. The predominant image is of the man's body, though. ***** ***** ***** figure that possesses the primary sexual power in ***** picture; she lusts after him because of it. Viewers' eyes will be drawn around the *****, swit*****g from his head to hers, following the natural lines of ***** erotic form. The diagonal line created by their connected figures allows the eye to roam freely and explore the spaces and shapes created by the two bodies. His ***** arm ***** hand and his right ***** elbow also form a straight ***** ***** point ***** ***** towards the women's head, and the line continues ***** her right hand. Moreover, he ***** ***** at her, and the viewer's eyes want to catch what he is looking at.

Contrary to the *****sumption that the man would hunger for the ***** nibbling at his behind, ***** advertisement depicts a self-contained *****. ***** tension between the male ***** fe***** is likely pointing to a homo***** underpinning. Without displaying overt homoeroticism, the advertisement does subvert traditional norms of gender and sexuality. His lack ***** interest in the passionate *****male beh*****d him is most likely due to ***** sexual preference. The male ***** is featured in the advertisement precisely to emphasize male sexuality. The male possesses the considerable ***** of sexual power in ***** photograph: so much power that the ***** behind him grabs for it. The advertisement suggests that Calvin Klein "Double Black" Jeans make a m*****n irresistibly sexy. Both men and women ***** desire *****.

***** position of ***** ***** female *****ms in the photograph subverts traditional heterosexuality, too. Typically a m*****n is shown lust*****g after women: she ***** chased and initially resists and fends ***** his advances. In the Calvin Klein jeans ad, it is he who is chased and who ***** ***** ***** off the female. The