Essay - Gender Preference on Diet vs. Non-diet Beverages on a College...

Gender preference on diet vs. non-***** beverages on a college campus

BEVERAGE PREFERENCE BY GENDER

***** and Female Preferences of Diet vs. Non-Diet Beverages on a College C*****mpus

University ***** North Carolina at Charlotte

Abstract

One hundred college students were randomly observed in various locations on a college campus in regard to there drink preferences due ***** their first selecti***** from a ***** m*****chine. The data was collected using a recording sheet *****nd a writing utensil. The levels of the drink preference ***** diet and non-diet and ***** levels of gender ***** the students were male and fe*****. The ***** were analyzed and evaluated to see if there was a signific*****nt dif*****rence in the diet or non-diet drink preference among male and female students. Our results showed that female ***** were more likely to prefer diet beverages in comparison to their male counterparts who were more likely to prefer non-diet beverages.

Male ***** Female Preferences of Diet vs. Non-Diet Beverages on a College C*****mpus

From s*****t *****s to sports drinks ***** milk to water, men and women on college campuses have a variety of beverages to choose from every day. Since the first vending machines ***** the 1920's, and with the first diet cola introduced in 1959 (NSDA, 1999), the choice between dr*****king diet or non-***** beverages has continued. That choice, some researchers point out, depends upon ***** gender of the purc*****er (Beverage Digest, 2003).

***** ***** a study conducted by Myrick (2001), women are ***** likely than men to choose a diet beverage over a *****diet beverage, if given the option. The researchers collected observational data of 75 men and ***** getting ***** from a self serve sod***** machine. In this study, 28 out of 34 wo***** chose a diet *****, where*****s only 15 of 41 men chose diet beverages (*****, 2001).

Another study, ***** at Youngstown University (2002) by Frost, et al. studied gender differences when choosing ***** non-diet soda and juice. In ***** study, observation data was collected for 300 participants in a college dining h*****l. When choosing ***** or juice/*****, ********** showed a slightly higher likelihood of choosing milk or juice ***** males, and were less likely to choose non-diet soda (Frost, et al, *****).

***** to Ludwig ***** his colleagues, this trend begins to emerge in high school and college students. In Ludwig's study (2001), where researchers tracked the beverage consumption of 15-21 year olds, 90% of both m*****e ***** female subjects reported drinking ***** beverages. By 21, women's ***** of non-diet beverages had dropped to ***** than 64%, while men still maintained at 87% (Ludwig, et al., 2001).

Ano*****r study, conducted by the United Kingdom Trade Partners (2000), shows this trend is not just an American trend. The ***** concluded, "Consumers ***** soft drinks tend to be aged under 35. Women and the elderly are more likely ***** consume diet drinks whilst men are more attracted by non-***** drinks" (Crown, 2000).

***** researchers suggest ***** ***** app*****nt link between diet ***** non-diet soda relates