Essay - Gender Stereotypes and Body Image the Media's Influence in Western...

Copyright Notice

Gender Stereotypes and Body Image

The media's influence in western culture is pervasive. Through magazines, television and print ads such as billboards, advertisers have consistently adopted gender stereotypes in terms of body image, and use these ***** to sell their products. Although it is certainly no secret that the stereotypical womanly ideal ***** slender ***** the point of unhealthy, the ***** image presented as the male ***** is similarly unreal*****tic. Men are consistently presented an overly muscular, perfectly lean physique ***** the ***** ideal to which *****y must aspire. In considering the effects ***** such unrealistic stereotypical *****s, it is important to consider just what the ideals ***** *****, before one d*****cusses ***** effects they *****. Finally, it is an interesting extension of the issue ***** look at ***** effects of the female stereotype on men ***** vice versa.

***** primary factor th***** typifies female stereotypes in ***** media is thinness. The female ideal presented through advert*****ing (and other media, such as the celebr*****y ideal) is cons*****tently thin. This stereotype has been evolving over the decades. The ideal presented by the ***** to wo***** forty or fifty years ago was *****t such an extreme one. Women in advertising, ***** ********** celebrities were more voluptuous. Just what is the female ***** presented ***** advertisers to women today?

1999 study into advertising ***** and women's weight found that 94% of magazine covers showed a wom*****n who represented ***** ideal ***** overly thin. "A strong emphasis has ***** placed on the bodily appearance of women ***** equates a thin body to beauty, sexuality, and social status." (Malkin, Wornian & Chrisler, 1999). Given that ***** ***** presented appears so consistently (94% of *****) we can conclude that this is the stereotypical ideal female, as presented ***** women magazine readers.

The ideal of thinness for women ***** evolved over the *****. *****stead of evolving in l*****e with demographics (woman are getting heavier), the ideal stereotype presented is actually becoming more slender. Over the last 30 years, ***** weight of models (*****se entire job rests upon the stereotype of the ideal female) has decreased by 23%. The average woman in ***** time, has seen her weight *****crease by 15%. ( themselves have weights that are greatly below ***** which corresponds to a he*****lthy ideal. "The majority of models have a weight and a BMI from 15 to *****% below the ***** of women of ***** same age." (

An analysis ***** ***** ***** the course of ***** twentieth century reveals the trend toward a thinner *****.

At the turn of the century, and attractive woman ***** ***** and heavy; ***** the "flapper" period of the 1920s, the correct look for women was rail-thin and flat chested. The ***** body type changed again in the 1940s, when Second World War "pinup girls," ***** as Betty Grable, exemplified a heavier standard...British model Twiggy, introduced a very thin silhouette again. This extrememly thin standard ***** feminine physical attractiveness continues to this day. (Aronson et al., 2004, p284).

Aronson (2004)


Download entire paper (and others like it)    |    Order a brand new, custom-written paper

© 2001–2015   |   Book Reports about Gender Stereotypes and Body Image the Media's Influence in Western   |   Essay Writing