Essay - Gender Stereotypes and Body Image the Media's Influence in Western...


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Gender Stereotypes and Body Image

***** media's influence in western culture is pervasive. Through magazines, television and print ads such as billboards, advertisers have consistently adopted gender stereotypes in terms of body image, and use these ***** to sell their products. Although it is certainly no secret that the stereotypical womanly ideal is slender to the point of unhealthy, the ***** image presented as ***** male ***** is similarly unreal*****tic. Men are consistently presented an overly muscular, perfectly lean physique ***** the stereotypical ideal to which they must aspire. In considering the effects of such unrealistic stereotypical ideals, it is important to consider just what the ideals ***** *****, before one d*****cusses the effects they have. Finally, it is an interesting extension of the issue to look at ***** effects of the fe***** stereotype on men ***** vice versa.

The primary fac*****r that typifies female stereotypes in the media is thinness. The female ideal presented through advert*****ing (*****d other media, such as the celebrity *****) is consistently thin. This stereotype h***** been evolving over the decades. ***** ideal presented by the media to wo***** forty or fifty years ago was not such an extreme one. Women in advertising, and women celebrities were m*****e voluptuous. Just what is the female ideal presented ***** advertisers to women today?

1999 study into advertising ***** and women's weight found that 94% of magazine c*****s showed a woman who represented ***** ***** of overly *****. "A strong emphasis has ***** placed on the bodily appearance of women ***** equates a thin body to beauty, sexuality, and social status." (Malkin, Wornian & Chrisler, 1999). Given that the ***** presented appears so consistently (94% of covers) we can conclude that this is the stereotypical ideal female, as presented ***** women magazine readers.

***** ***** ***** *****ness for women h***** evolved over the decades. Instead of evolving in line with demographics (woman are getting heavier), the ideal stereotype presented is actually becoming more slender. Over the last 30 *****, the ***** of models (*****se entire job rests upon the ***** ***** the ideal female) has decreased by 23%. The average woman in ***** time, has seen her *****ight *****crease by 15%. (http://web4health.info/en/answers/ed-treat-weight-goal.htm).Models *****mselves ***** weights that are greatly below that which corresponds to a healthy ideal. "The majority of models have a weight *****nd a BMI from 15 to 23% below the average of women of ***** same age." (http://web4health.info/en/answers/ed-treat-weight-goal.htm).

An analys***** ***** ***** ***** the course of ***** twentieth century reveals the trend toward a thinner stereotype.

At the turn ***** ***** century, and attractive woman ***** ***** and heavy; ***** the "flapper" period of the 1920s, the correct look for women was rail-thin and flat chested. The ideal body type changed again in the 1940s, when Second World War "pinup girls," such as Betty Grable, exemplified a heavier st*****ard...British model Twiggy, introduced a very thin silhouette *****. This extrememly thin standard ***** feminine physical *****ness continues to this day. (Aronson et al., 2004, p284).

***** (2004)

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