Essay - Gender Stereotypes and Body Image the Media's Influence in Western...


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Gender Stereotypes and Body Image

***** media's influence in western culture is pervasive. Through magazines, telev*****ion and print ads such as billboards, advertisers have consistently adopted gender stereotypes in terms of body image, and use these ***** to sell their products. Although it is certainly no secret that the stereotypical womanly ideal is slender ***** the point of unhealthy, ***** body image presented as the male ideal is similarly unreal*****tic. Men are consistently presented an overly muscular, perfectly lean physique as the ***** ideal to which they must aspire. In considering the effects ***** such unrealistic stereotypical ideals, it is important to consider just what ***** ***** ***** *****, before one discusses the effects they *****. Finally, it is an interesting extension of the issue ***** look at the effects of the fe***** stereotype on men *****d vice versa.

***** primary factor ***** typifies female ********** in the media is thinness. The female ideal presented through advert*****ing (and o*****r media, such as the celebr*****y ideal) is cons*****tently thin. This stereotype h***** been evolving over the decades. The ideal presented by the media to wo***** forty or fifty years ago was *****t such an extreme one. Women in advertising, ***** *****men celebrities were m*****e voluptuous. Just wh***** is the female ideal presented ***** advertisers to women *****day?

1999 study into advertising *****s and women's weight found that 94% of magazine covers showed a woman who represented the ideal ***** ***** thin. "A strong emphasis has been placed on the bodily appearance of women ***** equates a ***** body to beauty, sexuality, ***** social status." (Malkin, Wornian & Chrisler, 1999). Given that the image presented appears so consistently (94% of *****) we can conclude ***** this is the stereotypical ideal female, as presented ***** ***** magazine readers.

***** ***** ***** thinness for women has evolved over the decades. *****stead of evolving in line with demographics (woman are getting heavier), the ideal stereotype presented is actually becoming more slender. Over the last 30 years, ***** ***** ***** models (*****se entire job rests upon the stereotype of the ideal female) has decreased by 23%. The average ***** in ***** time, has seen her weight increase by 15%. (http://web4health.info/en/answers/ed-treat-weight-goal.htm).Models themselves have weights that are greatly below that ***** corresponds to a healthy ideal. "The majority of models have a weight and a BMI from 15 to *****% below the ***** of women ***** the same age." (http://web4health.info/en/answers/ed-treat-weight-goal.htm).

An analys***** of advertising ***** the course of the twentieth century reveals the trend toward a thinner *****.

At the turn ***** ***** century, and attractive woman was voluptuous and heavy; by the "flapper" period of the 1920s, the correct look ***** women ***** rail-thin and flat chested. The ideal body type changed again in the 1940s, when Second World War "pinup girls," such as Betty Grable, exemplified a heavier standard...British model Twiggy, introduced a very thin silhouette again. This extrememly thin standard ***** feminine physical attractiveness continues to this day. (Aronson et al., 2004, p284).

***** (2004)

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