Essay - Greyhound Executive Summary Greyhound Is Part of the Travel Services...

Greyhound

***** SUMMARY

***** is part of the travel services industry, providing intercity travel within the United States as well as travel packages and mail *****. The environment that Greyhound operates in his been effected by ***** events of September 11. The safety concerns, the decline in air ***** and the ***** in international travel creates opportunities for *****. In the current environment, there would be increased interest in travel arrangements other than air *****. This ***** an opportunity ***** Greyhound to take advantage of the situation and promote its services. The main problem that Greyhound faces is how ***** maintain ***** dem***** after ***** environment has stabilized. After analyzing the various problems and the future scenarios the recommendation ***** that Greyhound exp***** its services and create an extensive marketing campaign to promote ***** services. To ensure that increased dem*****d is maintained *****re should also ***** a focus on ensuring new cus*****mers become repeat customers and that the ***** campaign has long-term effects. This will allow Greyhound to take advantage of ***** current environment and carry it through ***** the future when the environment stabilizes.

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Greyhound Lines Inc. is a provider of bus transportation services. It serves over 2600 destinations in the United States with 18,000 de*****ures per day. (Greyhound Company Profile)

Greyhound has three lines of business. The first is the bas***** ***** their service and is intercity bus transportation. Greyhound states three points that are crucial to them being successful in this area (Greyhound ***** Profile):

***** low walk-up fares.

Provision of the only means of regular transportation between cities ***** towns across the ***** States.

***** of extra seats during peak travel periods to accommodate passengers.

***** ***** two ***** that Greyhound offers are ***** Package Express and Greyhound Travel Services.

***** ***** Express is a package delivery service, specifically for remote locations that other postal servers do not serve. The center of Greyhound's service is its Daily Direct Service. Greyhound Package Express also delivers highly time sensitive items. (Greyhound Company Profile)

Greyhound ***** *****s ***** a new addition ***** Greyhound ***** one ***** is quickly growing. Greyhound Travel Services delivers charter and tour services, offers ***** vacations, destination management, sightseeing, charters and shore holidays and package tours.

As ***** as this, future plans include ***** a dedicated fleet for ***** services, adding televisions, audio systems ***** luggage racks. (Greyhound Company *****) A new addition added to Greyhound Travel ***** in 2001 was Greyhound Vacations, which ***** getaway packages ***** popular locations such as New York City and Los Angeles. (Greyhound Company Profile).

Important information is also noted in relation to Greyhound's employees, customers, safety ***** environment.

Greyhound employs over 13,000 workers, 5000 of those drivers. Greyhound and its employees have a cooperative relationship via a labor union. The ***** ***** b*****ed on mutual trust ***** ***** gains bargaining. (Greyhound Facts & Figures)

In regards to cus*****mers, Greyhound reports that many passengers travel by bus because it is safe and more economical. They also report that