Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

Introduction

Honda Motor Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #1 engine maker. Based out ***** Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR ***** the New York Stock *****. The firm employs approximately 185,000 workers. In addition to ***** physical products that Honda produces, the ***** also earns income from Honda Financial Services, which provides financing for consumers with which to purch*****e ***** *****. Despite a long history of strong growth, Honda has recently struggled, as have almost all automotive manufacturers.

In 2008, ***** company's profits showed deterioration. Finally, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze Honda, and attempt to determine whether or not ***** remains a good investment. The company's history, financials and future outlook will all be analyzed. At the end of the paper, a recomm*****ation will ***** made with respect to Honda's stock.

History

Honda was founded by Soichiro Honda in 1946 and the next year introduced its first product, which was the A-type bicycle engine. The company was reorganized in 1948 as ***** ***** Company. The ***** continued to focus on mo*****rcycles throughout the 1950s, and in 1959 opened their first outlet ***** the United States, a sm*****ll storefront in Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced its ***** compact car, the product that would eventually bring it tremendous success in North America.

That success was spurred by the introduction of the Honda Civic, which debuted in 1972. The ***** opened ***** first overseas manufacturing facil*****y in ***** United States in 1979, making it the first Japanese automaker to do so. The company continued to build on its success in the American ***** market ***** the 1980s. ***** launched ***** Acura division ***** 1986 and by 1989 had the best-selling car on the market in the Accord. ***** company by this point ***** ***** expanded into a wide range of other products, including power tools, lawnmowers, generators, boat *****s and other engine-drive products.

Throughout ***** history, H*****da ***** been one ***** the technological leaders in ***** automotive industry. This has long proved to be a substantial source of competitive advantage. The company is now a leader in robotics and has moved into aircraft manufacturing. Honda is also at the head of the curve ***** ***** to developing vehicles powered by altern*****ive sources of energy.

Financial Data

In ***** past five *****s, Honda ***** enjoyed steady *****, hampered only recently by the global economic downturn. ***** is profitable, liquid and in generally sound financial position.

The company has grown revenues steadily over the past ***** years. Revenues ***** increased 47% in ***** past five years, a strong number ***** a firm that derives the bulk of its sales from *****s that are both mature and intensely competitive.

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