Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda Motor Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #1 engine maker. Based out ***** Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR on the New York Stock *****. The firm employs approximately 185,000 workers. In addition to ***** physical products that Honda produces, the firm also earns income from ***** Financial Services, which provides financing for consumers with which to purch*****e Honda products. Despite a long h*****tory of strong growth, Honda has recently struggled, as have almost all automotive **********.

In 2008, ***** company's pr*****its showed deterioration. Finally, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze Honda, and attempt to determine whether or not ***** remains a good investment. The company's history, financials and future outlook ***** all be analyzed. At the end of the paper, a recomm*****ation will be made with respect to Honda's stock.

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Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which was the A-type bicycle *****. The company was reorganized in 1948 as ***** Motor Company. The ***** continued to focus on motorcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a sm*****ll storefr*****t in Los Angeles. By 1963 Honda had begun manufacturing automobiles, beginning with the S500 sports car. In 1966, the company introduced its ***** compact car, the ***** that would eventually bring it tremendous success in North America.

***** success was spurred ***** ***** introduction of the Honda Civic, which debuted in 1972. The company ***** its first overseas manufacturing facility in ***** ***** States in 1979, making it the first Japanese automaker to do so. The ***** continued to build on ***** success in the American automobile market ***** the 1980s. They launched ***** Acura division ***** 1986 and by 1989 had the best-selling car on the ***** in the Accord. The company by this point had ***** expanded into a wide range of o*****r products, including ***** tools, lawnmowers, generators, boat engines and other engine-drive *****.

***** *****s history, H*****da ***** been one ***** the technological leaders in ***** automotive industry. This has ***** proved to be a substantial source of competitive advantage. ***** company is now a leader in robotics ***** has moved ***** aircraft manufacturing. Honda is also at the head ***** the curve with ***** to developing vehicles powered ***** altern*****ive sources of energy.

Financial Data

In the past five years, Honda has enjoyed steady growth, hampered only recently by the global economic *****wnturn. ***** is profitable, liquid and in generally sound f*****ancial position.

The company has grown revenues steadily over the past five years. Revenues have increased 47% in ***** past five years, a strong num*****r for a firm that derives the bulk of its sales from markets that are both mature and intensely competitive.

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