Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda Motor Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in the world, the #1 motorcycle manufacturer and the #1 engine maker. Based out ***** Tokyo, Honda trades on ***** Tokyo Stock Exchange, and as an ADR ***** the New York Stock *****. The firm employs approximately 185,000 workers. In addition to the physical products that Honda produces, ***** firm also earns income from Honda Financial Services, which provides financing for consumers with which to purchase ***** *****. Despite a long h*****tory of strong growth, Honda has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's profits showed deterioration. Finally, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze Honda, and attempt to determine whether or not Honda remains a good investment. The ***** history, fin*****ncials and future outlook will all be analyzed. At the end of the paper, a recommend*****tion ***** be made with respect to Honda's stock.

History

Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which ***** the A-type bicycle *****. The company was reorganized in 1948 as ***** Motor Company. The ***** continued to focus on motorcycles throughout the 1950s, and in 1959 opened their first outlet ***** the United States, a small storefr*****t in Los Angeles. By 1963 Honda had begun manufacturing automobiles, beginning with the S500 sports car. In 1966, the company introduced ***** ***** compact *****, the product that would eventually bring it tremendous success in North America.

***** ***** was spurred ***** ***** introduction of the Honda Civic, which debuted in 1972. The company opened its first overseas manufacturing facility in ***** United States in 1979, making it the first Japanese automaker to do so. The ***** continued to build on its success in the American automobile market ***** the 1980s. ********** launched the Acura division ***** 1986 and by 1989 had the best-selling car on the market in the Accord. The company by this point ***** ***** expanded into a wide range of o*****r products, including ***** tools, lawnmowers, generators, boat engines and other engine-drive products.

Throughout its history, Honda has been one of the technological leaders in the automotive industry. This ***** ***** proved to be a substantial source of competitive advantage. ***** company is now a leader in robotics ***** has moved ***** aircraft manufacturing. Honda is also at ***** head ***** the curve with ***** to developing vehicles powered ***** altern*****ive sources of energy.

Financial Data

In the past five years, Honda has enjoyed steady growth, hampered only recently by ***** global economic downturn. Honda is profitable, liquid and in generally sound f*****ancial position.

The ***** has grown revenues steadily over the past ***** years. Revenues ***** increased 47% in ***** past five years, a strong num*****r for a firm that derives the bulk of its sales from markets that are both mature and *****tensely competitive.

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