Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in the world, the #1 motorcycle manufacturer and the #1 eng*****e maker. Based out of Tokyo, Honda trades on ***** Tokyo Stock Exchange, and as an ADR on the New York Stock *****. The firm employs approximately 185,000 workers. In addition to ***** physical products that ***** produces, the firm also earns income from Honda Financial Services, which provides financing for consumers with which to purchase ***** *****. Despite a long his*****ry of strong growth, Honda has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's pr*****its showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The company's history, financials and future outlook ***** all be analyzed. At the end of the paper, a recomm*****ation will be made ***** respect to ********** stock.

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Honda was founded by Soichiro Honda in 1946 and the next year introduced its first product, which was the A-type bicycle engine. The company was reorganized in 1948 as ***** Motor Company. The ***** continued to focus on mo*****rcycles throughout the 1950s, and in 1959 opened their first outlet ***** the United States, a small storefr*****t in Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced its ***** compact *****, the ***** that would eventually bring it tremendous success in North America.

That success was spurred ***** the introduction of the ***** Civic, which debuted in 1972. The company opened ***** first overseas manufacturing facil*****y in the United States in 1979, making it the first Japanese automaker to do so. The company continued to build on its success in the American ***** market ***** the 1980s. ***** launched the Acura division in 1986 and by 1989 had ***** best-selling car on the ***** in the Accord. ***** company by this point ***** also expanded into a wide range of other products, including ***** tools, lawnmowers, generators, boat engines and other engine-drive products.

***** its history, H*****da has been one of the technological leaders in the automotive industry. This has ***** proved to be a substantial source of competitive advantage. The company is now a leader in robotics ***** has moved ***** aircraft manufacturing. Honda is ***** at ***** head ***** the curve ***** respect to developing vehicles powered ***** alternative sources of energy.

Financial Data

In ***** past five *****s, Honda has enjoyed steady growth, hampered only recently by the global economic *****wnturn. ***** ***** profitable, liquid and in generally sound f*****ancial position.

The company has grown revenues steadily over the past five years. Revenues have increased 47% in ***** past five years, a strong num*****r for a firm ***** derives the bulk of its sales from markets that are both mature and intensely competitive.

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