Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

Introduction

Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #1 eng*****e maker. Based out ***** Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR ***** the New York Stock Exchange. The firm employs approximately 185,000 workers. In addition to the physical products that ***** produces, the ***** also earns income from Honda Financial Services, which provides financing for consumers with which to purch*****e ***** products. Despite a long h*****tory of strong growth, Honda has recently struggled, as have almost all automotive **********.

In 2008, the company's profits showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The ***** hist*****y, fin*****ncials and future outlook ***** all be analyzed. At the end of the paper, a recomm**********tion will be made with respect to Honda's stock.

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Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which was the A-type bicycle engine. The company was reorganized in 1948 as ***** Motor Company. The ***** continued to focus on mo*****rcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a small storefr*****t in Los Angeles. By 1963 Honda had begun manufacturing **********, beginning with the S500 sports car. In 1966, the company introduced its first compact car, the ***** that would eventually bring it tremendous success in North America.

That ***** was spurred ***** the introduction of the Honda Civic, which debuted in 1972. The company opened ********** first overseas manufacturing facility in ***** ***** States in 1979, making it the first Japanese automaker to do so. The company continued to build on *****s success in the American automobile market throughout the 1980s. They launched the Acura division in 1986 and by 1989 had ***** best-selling car on the ***** in the Accord. The company ***** this point had ***** expanded into a wide range of o*****r products, including power tools, lawnmowers, generators, boat *****s and other engine-drive products.

Throughout its history, H*****da has been one ***** the technological leaders in the automotive industry. This has ***** proved to be a substantial source of competitive advantage. ***** company is now a leader in robotics and has moved ***** aircraft manufacturing. Honda is also at ***** head of the curve with respect to developing vehicles *****ed by altern*****ive sources of energy.

Financial Data

In ***** past five *****s, Honda has enjoyed steady *****, hampered only recently by the global economic **********. ***** is profitable, liquid and in generally sound f*****ancial position.

The ***** has grown revenues steadily over the past five years. Revenues ***** increased 47% in the past five years, a strong num*****r ***** a firm that derives the bulk of its sales from markets that are both mature and *****tensely competitive.

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