Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #***** engine maker. Based out of Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR ***** the New York Stock *****. The firm employs approximately 185,000 workers. In addition to the physical products that ***** produces, the firm also earns income from Honda Financial Services, which provides financing for consumers with which to purch*****e Honda products. Despite a long history ***** strong growth, Honda has recently struggled, as have almost all automotive **********.

In 2008, ***** company's profits showed deterioration. Finally, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The ***** history, financials and future outlook ***** all be analyzed. At the end of the paper, a recommendation will be made with respect to Honda's stock.

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Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which was the A-type bicycle engine. The company ***** reorganized in 1948 as ***** Motor Company. The company continued to focus on motorcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a sm*****ll storefr*****t ***** Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced its ***** compact *****, the ***** that would eventually bring it tremendous success in North America.

***** success was spurred by ***** introduction of the ***** Civic, which debuted in 1972. The ***** ***** ***** first overseas manufacturing facility in the United States in 1979, making it the first Japanese automaker to do so. The company continued to build on its success in the American ***** market throughout the 1980s. ***** launched the Acura division in 1986 and by 1989 had ***** best-selling car on the ***** in the Accord. The company by this point had ***** expanded into a wide range of other products, including power tools, lawnmowers, generators, boat engines and other engine-drive products.

Throughout ***** history, H*****da ***** been one of the technological leaders in ***** automotive industry. ***** has ***** proved to be a substantial source of competitive advantage. ***** company is now a leader in robotics ***** has moved ***** aircraft manufacturing. Honda is also at the head ***** the curve ***** respect to developing vehicles powered ***** altern*****ive sources of energy.

Financial Data

In the past five years, Honda has enjoyed steady growth, hampered only recently by ***** global economic downturn. Honda ***** profitable, liquid and in generally sound financial position.

The ***** has grown revenues steadily over the past five years. Revenues ***** increased 47% in ***** past five years, a strong num*****r for a firm ***** derives the bulk of its sales from markets that are both mature and intensely competitive.

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