Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in the world, the #1 motorcycle manufacturer and the #1 engine maker. Based out of Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR on the New York Stock Exchange. The firm employs approximately 185,000 workers. In addition to ***** physical products that Honda produces, the ***** also earns income from ***** Financial Services, which provides financing for consumers with which to purchase Honda *****. Despite a long history ***** strong growth, ***** has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's profits showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze Honda, and attempt to determine whether or not ***** remains a good investment. The ***** history, fin*****ncials and future outlook ***** all be analyzed. At the end of the paper, a recomm**********tion will ***** made ***** respect to Honda's stock.

History

Honda was founded by Soichiro Honda in 19*****6 and ***** next year introduced its first product, which ***** the A-type bicycle *****. The company was reorganized in 1948 as Honda Motor Company. The company continued to focus on mo*****rcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a small storefr*****t in Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the ***** introduced its first compact car, the product that would eventually bring it tremendous success in North America.

That success was spurred ***** the introduction of the ***** Civic, which debuted in 1972. The company opened ***** first overseas manufacturing facil*****y in the ***** States in 1979, making it ***** first Japanese automaker to do so. The ***** continued to build on its success in the American automobile market ***** the 1980s. They launched ***** Acura division in 1986 and by 1989 had the best-selling car on the ***** in the Accord. The company ***** this point ***** ***** expanded into a wide range of other products, including ***** tools, lawnmowers, generators, boat engines and other engine-drive *****.

***** its history, H*****da has been one ***** the technological leaders in ***** automotive industry. This has ***** proved to be a substantial source of competitive advantage. ***** company is now a leader in robotics and has moved ***** aircraft manufacturing. Honda is also at the head ***** the curve with respect to developing vehicles powered by alternative sources of energy.

Financial Data

In the past five years, Honda has enjoyed steady growth, hampered only recently ***** ***** global economic downturn. ***** ***** profitable, liquid and in generally sound f*****ancial position.

The company has grown revenues steadily over the past ***** years. Revenues ***** increased 47% in the past five years, a strong number for a firm ***** derives the bulk of its sales from markets that are both mature and *****tensely competitive.

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