Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...

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Honda Motor Company


Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in the world, the #1 motorcycle manufacturer and the #***** eng*****e maker. Based out of Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR ***** the New York Stock Exchange. The firm employs approximately 185,000 workers. In addition to ***** physical products that Honda produces, the firm also earns income from ***** Financial Services, which provides financing for consumers with which to purchase Honda products. Despite a long h**********ry ***** strong growth, Honda has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's profits showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The ***** history, fin*****ncials and future outlook ***** all be analyzed. At the end of the paper, a recommendation will be made with respect to Honda's stock.


Honda was founded by Soichiro Honda in 1946 and the next year introduced its first product, which ***** ***** A-type bicycle engine. The company was reorganized in 1948 as Honda Motor Company. The company continued to focus on mo*****rcycles throughout the 1950s, and in 1959 opened their first outlet ***** the United States, a sm*****ll storefront in Los Angeles. By 1963 Honda had begun manufacturing automobiles, beginning with the S500 sports car. In 1966, the ***** introduced its ***** compact *****, the product that would eventually bring it tremendous success in North America.

That ***** was spurred by the introduction of the ***** Civic, which debuted in 1972. The company ***** its first overseas manufacturing facility in the ***** States in 1979, making it ***** first Japanese automaker to do so. The ***** continued to build on ***** success in the American automobile market ***** the 1980s. ***** launched the Acura division ***** 1986 and ***** 1989 had ***** best-selling car on the ***** in the Accord. ***** company by this point ***** also expanded into a wide range of other products, including ***** tools, lawnmowers, generators, boat engines and other engine-drive *****.

***** *****s history, Honda has been one ***** the technological leaders in the automotive industry. This ***** ***** proved to be a substantial source of competitive advantage. The company is now a leader in robotics ***** has moved ***** aircraft manufacturing. Honda is ***** at ***** head of the curve with respect to developing vehicles powered by altern*****ive sources of energy.

Financial Data

In the past five years, Honda ***** enjoyed steady *****, hampered only recently ***** the global economic *****wnturn. Honda ***** profitable, liquid and in generally sound financial position.

The company has grown revenues steadily over the past ***** years. Revenues have increased 47% in ***** past five years, a strong number for a firm ***** derives the bulk of its sales from markets that are both mature and intensely competitive.


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