Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda Motor Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #1 eng*****e maker. Based out of Tokyo, Honda trades on ***** Tokyo Stock Exchange, and as an ADR ***** the New York Stock Exchange. The firm employs approximately 185,000 workers. In addition to the physical products that ***** produces, ***** firm also earns income from Honda Financial Services, which provides financing for consumers with which to purchase Honda products. Despite a long h*****tory ***** strong growth, Honda has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's profits showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze Honda, and attempt to determine whether or not ***** remains a good investment. The comp*****ny's hist*****y, financials and future outlook ***** all be analyzed. At the end of the paper, a recomm**********tion will be made with respect to Honda's stock.

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Honda was founded by Soichiro Honda in 1946 and the next year introduced its first product, which ***** ***** A-type bicycle engine. The company was reorganized in 1948 as ***** ***** Company. The ***** continued to focus on mo*****rcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a small storefront ***** Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced its ***** compact *****, the product that would eventually bring it tremendous success in North America.

***** ***** was spurred ***** ***** introduction of the ***** Civic, which debuted in 1972. The ***** ***** its first overseas manufacturing facility in ***** United States in 1979, making it the first Japanese automaker to do so. The company continued to build on ********** success in the American ***** market ***** the 1980s. ********** launched the Acura division ***** 1986 and by 1989 had the best-selling car on the ***** in the Accord. The company ***** this point had also expanded into a wide range of o*****r products, including ***** tools, lawnmowers, generators, boat *****s and other engine-drive products.

Throughout its history, Honda ***** been one ***** the technological leaders in the automotive industry. ***** has ***** proved to be a substantial source of competitive advantage. The company is now a leader in robotics ***** has moved ***** aircraft manufacturing. Honda is also at ***** head ***** the curve ***** ***** to developing vehicles powered by altern*****ive sources of energy.

Financial Data

In ***** past five years, Honda ***** enjoyed steady *****, hampered only recently by the global economic downturn. ***** is profitable, liquid and in generally sound f*****ancial position.

The company has grown revenues steadily over the past five years. Revenues ***** increased 47% in ***** past five years, a strong num*****r for a firm that derives the bulk of its sales from markets that are both mature and *****tensely competitive.

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