Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

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Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in ***** world, the #1 motorcycle manufacturer and the #1 eng*****e maker. Based out of Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR on the New York Stock *****. The firm employs approximately 185,000 workers. In addition to ***** physical products that ***** produces, the ***** also earns income from Honda Financial Services, which provides financing for consumers with which to purchase Honda products. Despite a long history of strong growth, Honda has recently struggled, as have almost all automotive manufacturers.

In 2008, the company's pr*****its showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The comp*****ny's history, financials and future outlook ***** all be analyzed. At the end of the paper, a recommend*****tion will ***** made ***** respect to ********** stock.

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Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which was the A-type bicycle engine. The company was reorganized in 1948 as Honda Motor Company. The company continued to focus on motorcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a sm*****ll storefr*****t in Los Angeles. By 1963 ***** had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced its ***** compact *****, the ***** that would eventually bring it tremendous success in North America.

That ***** was spurred by ***** introduction of the Honda Civic, which debuted in 1972. The ***** ***** ***** first overseas manufacturing facil*****y in the ***** States in 1979, making it ***** first Japanese automaker to do so. The company continued to build on ********** success in the American ***** market ***** the 1980s. ***** launched the Acura division ***** 1986 and ***** 1989 had the best-selling car on the ***** in the Accord. ***** company by this point ***** ***** expanded into a wide range of o*****r products, including power tools, lawnmowers, generators, boat engines and other engine-drive products.

***** its history, Honda has been one of the technological leaders in ***** automotive industry. ***** ***** ***** proved to be a substantial source of competitive advantage. The company is now a leader in robotics and has moved ***** aircraft manufacturing. Honda is also at the head ***** the curve ***** respect to developing vehicles powered by alternative sources of energy.

Financial Data

In ***** past five *****s, Honda has enjoyed steady *****, hampered only recently by the global economic downturn. ***** ***** profitable, liquid and in generally sound financial position.

The company has grown revenues steadily over the past ***** years. Revenues ***** increased 47% in the past five years, a strong number ***** a firm that derives the bulk of its sales from markets that are both mature and *****tensely competitive.

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