Essay - Honda Motor Company Introduction Honda Motor Company (Nyse: Hmc) is...


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Honda Motor Company

Introduction

Honda ***** Company (NYSE: HMC) is a worldwide producer of motorcycles, automobiles and power products. They are the #6 automobile manufacturer in the world, the #1 motorcycle manufacturer and the #***** eng*****e maker. Based out ***** Tokyo, Honda trades on the Tokyo Stock Exchange, and as an ADR on the New York Stock *****. The firm employs approximately 185,000 workers. In addition to the physical products that Honda produces, the ***** also earns income from Honda Financial Services, which provides financing for consumers with which to purch*****e ***** *****. Despite a long h**********ry of strong growth, Honda has recently struggled, as have almost all automotive *****s.

In 2008, ***** company's profits showed deterioration. Fin*****y, in Q3, which ended 12/31/08, Honda lost money, almost 4 trillion. This paper will analyze *****, and attempt to determine whether or not Honda remains a good investment. The ***** history, financials and future outlook ***** all be analyzed. At the end of the paper, a recomm**********tion will be made ***** respect to Honda's stock.

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Honda was founded by Soichiro Honda in 1946 and ***** next year introduced its first product, which ***** the A-type bicycle engine. The company was reorganized in 1948 as ***** Motor Company. The ***** continued to focus on motorcycles throughout the 1950s, and in 1959 opened their first outlet in the United States, a small storefr*****t ***** Los Angeles. By 1963 Honda had begun manufacturing *****, beginning with the S500 sports car. In 1966, the company introduced ***** first compact car, the ***** that would eventually bring it tremendous success in North America.

***** success was spurred by ***** introduction of the Honda Civic, which debuted in 1972. The ***** opened ********** first overseas manufacturing facility in the United States in 1979, making it the first Japanese automaker to do so. The company continued to build on *****s success in the American ***** market ***** the 1980s. They launched the Acura division in 1986 and ***** 1989 had the best-selling car on the market in the Accord. The company by this point ***** ***** expanded into a wide range of other products, including power tools, lawnmowers, generators, boat *****s and other engine-drive *****.

***** its history, H*****da has been one ***** the technological leaders in the automotive industry. This ***** long proved to be a substantial source of competitive advantage. ***** company is now a leader in robotics and has moved ***** aircraft manufacturing. Honda is also at ***** head of the curve with ***** to developing vehicles powered by alternative sources of energy.

Financial Data

In the past five years, Honda ***** enjoyed steady *****, hampered only recently ***** ***** global economic *****wnturn. ***** ***** profitable, liquid and in generally sound f*****ancial position.

The company has grown revenues steadily over the past ***** years. Revenues ***** increased 47% in ***** past five years, a strong num*****r ***** a firm ***** derives the bulk of its sales from markets that are both mature and intensely competitive.

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