Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today and in the Future


Some of ***** fastest growing travel ***** tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital ***** the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and o*****rs seek to capitalize on this growing industry in an incre*****ingly affluent region ***** the world. While *****re ***** a number of constraints ***** doing business in the ***** Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt ***** ga***** market share while the getting is good. Clearly, time is of ***** essence, but it ***** important to identify the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality *****dustry in the United Arab ***** *****day. To this end, this paper provides an overview of the international ***** ********** ***** industry and the ***** and tourism ***** ***** accounts for ***** lion's share ***** its revenues, followed by an assessment of initiatives underway in the ***** that are reflective ***** current trends in ***** region. A summary of the research, salient f*****dings ***** recommendations are presented in the concluding chapter.

***** *****d Discussion

Background and Overview.

***** its enormous economic impact, it is little wonder ***** the hotel ***** hospitality industry has attracted a growing amount of interest from both researchers and practitioners alike; never*****less, the harsh realities of real-world management in th***** industry frequently elude academicians and the need for more research in this *****a is clear. In ***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, research enquiry about the hotel and hospitality industry and its participants ***** steadily accruing, although in a f*****irly haphazard fashion. Its development has often been reported as being hindered by a l*****ck of underst*****ing and communication between academics and *****. Gaining access to key participants within organizations is problematic, and using methodologies that are deemed useful for hotel practitioners are seen ***** be of key importance" (p. 343).

There are also some recent trends in the hotel and ***** industry that suggest targeting a specific ***** ***** assumed new relevance and importance in ***** years, with more ***** ***** hotels and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, *****urism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report ***** the same forces that are driv*****g globalization are having a homogenizing effect on the hotel and hospitality industry *****day: "Global culture may be comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, ***** airports, urban waterfront developments, hotels ***** restaurants are all essenti*****y replications ***** each other, part of an international, corporate


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