Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of ***** fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital ***** the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel ***** hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing ***** in an increasingly affluent region ***** the world. While *****re are a number of constraints to doing business in the ***** Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu ***** in an attempt to ga***** market sh***** while the getting is good. Clearly, time is of the essence, but it ***** important to identify ***** characteristics of the market and what can be reasonably expected from a venture c*****pital investment in the hotel and hospitality *****dustry in the United Arab Emirates today. To this end, this paper provides an overview of the ********** ***** and hospitality industry ***** the travel and ***** ***** that accounts for ***** lion's *****are ***** its revenues, followed by an assessment of initiatives underway in the region that are reflective of current tr*****s in the region. A summary of the research, salient f*****dings ***** recommendations are presented in ***** concluding chapter.

***** *****d Discussion

Background and Overview.

***** its enormous economic impact, it is little wonder that the hotel ***** hospitality industry has attracted a growing amount of interest from both researchers and practitioners alike; nevertheless, the harsh realities of real-world management in th***** ***** frequently elude academicians and *****e need for more research in this *****a is clear. In ***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a fairly haphazard fashion. Its development has often ********** reported as being hindered by a l*****ck of underst*****ing and communication between academics ***** *****. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful ***** ***** practitioners are seen ***** be ***** key importance" (p. 343).

***** are also some recent trends in the hotel and hospitality industry that suggest targeting a specific market h***** assumed new relevance and importance in recent years, with more and ***** hotels and restaurants assuming a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report ***** the same forces that are driving globalization are having a homogenizing effect on the hotel ***** hospit*****lity industry *****day: "Global culture may be comforting for the contrast avoider tourists ***** for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants ***** all essenti*****y replications ***** each other, part of an international, corporate


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