Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of ***** fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital ***** the United Arab Emirates, in particular. Despite the potential of external threats in ***** region, the hotel ***** hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and o*****rs seek to capitalize on this growing industry in an *****cre*****ingly affluent regi***** ***** the world. While *****re are a number of constraints to doing business in the United Arab Emirates, all signs po*****t to continued growth and many international chains have already heavily invested in Abu ***** in an attempt to gain market sh***** while the getting is good. Clearly, time ***** of ***** essence, but it is important to identify the characteristics of ***** market and what can be reasonably expected from a venture c*****pital investment in the hotel and hospitality *****dustry in the ***** Arab Emirates today. To this end, this paper provides an overview ***** the *****ternational hotel and ***** industry ***** the travel and tourism ***** ***** accounts for ***** lion's *****are of its revenues, followed by an assessment of initiatives underway in the *****on that are reflective of current trends in the region. A summary of the research, salient f*****dings ***** recommendations are presented in the concluding chapter.

Review *****d Discussion

Background and Overview.

***** ***** enormous economic impact, it is little wonder ***** the hotel ***** hospitality industry has attracted a ***** amount of interest from both researchers and practitioners alike; nevertheless, the harsh realities ***** real-world management in th***** industry frequently elude academicians and the need for more research in this area is clear. In this regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "***** general, research enquiry about ***** hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often ********** reported as being hindered by a l*****ck of underst*****ing and communication between academics ***** *****. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful ***** ***** practitioners are seen ***** be ***** key importance" (p. 343).

There are also some recent trends in the hotel and ***** *****dustry that suggest targeting a specific market ***** *****sumed new relevance and importance in recent years, with more ***** more hotels and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report that the same forces ***** are driv*****g globalization are having a homogenizing effect on the hotel ***** hospitality industry *****day: "Global culture may be comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants ***** all essenti*****y replications of each o*****r, part of an international, corporate


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