Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today and in the Future


Some of ***** fastest growing travel ***** ********** destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, ***** particular. Despite the potential ***** external threats in the region, ***** hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs ***** others seek to capitalize on this growing ***** in an incre*****ingly affluent region of the world. While *****re are a number of constraints to doing business in the ***** Arab *****, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt ***** ga***** market sh***** while the getting is good. Clearly, time ***** of ***** essence, but it is important to identify the character*****tics of ***** market and what can be reasonably expected from a venture c*****pital investment in the hotel and hospitality *****dustry in the United Arab Emirates *****day. To this end, this paper provides an overview ***** the international hotel *****d ***** industry and the ***** and tourism ***** ***** accounts for the lion's share of its revenues, followed by an assessment of initiatives underway in ***** region that are reflective of current trends in the region. A summary of the research, salient f*****dings ***** recommendations are presented in ***** concluding chapter.

***** and Discussion

Background and Overview.

***** its enormous economic impact, it is little wonder that the hotel and hospitality industry has attracted a growing amount of interest from both researchers ***** practitioners alike; never*****less, the harsh realities of real-world management in this ***** frequently elude academicians and the need for more research in this *****a is clear. In this regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, ***** enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a fairly haphazard fashion. Its development has often been reported as being hindered by a l*****ck of underst*****ing and communication between academics and practitioners. Gaining access to key participants within organizations is problematic, ***** using methodologies that are deemed useful ***** hotel practitioners are seen ***** be of key importance" (p. 343).

***** are also some ***** trends in the hotel and hospitality *****dustry ***** suggest targeting a specific ***** h***** assumed new relevance and importance in recent years, with more ***** more *****s and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism and Postcolonialism: Contested Discourses, Identities ***** Representations, Hall and Tucker (2004) report that the same forces that are driv*****g globalization are having a homogenizing effect on the hotel *****nd hospitality industry *****day: "Global culture may ***** comforting for the contrast avoider tourists ***** for the contrast seeker tourists it is experientially unexciting. Beachfront resorts, shopping arcades of chain stores, ***** airports, urban waterfront developments, hotels and restaurants are all essenti*****y replications ***** each other, part of an international, corporate


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