Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of ***** fastest growing travel and ********** destinations that have emerged in recent years are the Middle ***** in general and Abu Dhabi, capital ***** the United Arab Emirates, in particular. Despite the potential of external threats in the region, ***** hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs ***** others seek to capitalize on this growing industry in an *****creasingly affluent region ***** the world. While *****re ***** a number of constraints ***** doing business in the ***** Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good. Clearly, time ***** of the essence, but it is important to identify the characteristics of ***** market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the United Arab Emirates today. To this end, this paper provides an overview of the international ***** *****d hospitality industry and the ***** and tourism ***** ***** accounts for the lion's share ***** its revenues, followed by an assessment of initiatives underway in ***** region that are reflective ***** current tr*****s in the region. A summary of the research, salient f*****dings and recommendations are presented in the concluding chapter.

Review and Discussion

Background and Overview.

Given its enormous economic impact, it is little wonder that the hotel ***** hospitality industry has attracted a growing amount of interest from both researchers and practitioners alike; nevertheless, the harsh realities of real-world management in this ***** frequently elude academicians and the need for more research in ***** *****a is clear. In th***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "***** general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has *****ten ********** reported as being hindered by a lack of underst*****ing and communication between academics and *****. Gaining access to key ***** within organizations is problematic, ***** using methodologies that are deemed useful for ***** practitioners are seen ***** be ***** key importance" (p. 343).

***** are also some ***** trends in the hotel and hospitality industry ***** suggest targeting a specific market h***** assumed new relevance and importance in recent years, wit***** more ***** more hotels and restaurants assuming a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism and Postcolonialism: Contested Discourses, Identities ***** Representations, Hall and Tucker (2004) report that the same *****ces ***** are driving globalization are having a homogenizing effect on the hotel ***** ***** industry *****day: "Global culture may ***** comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, ***** airports, urban waterfront developments, hotels and restaurants ***** all essentially replications of each o*****r, part of an international, corporate


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