Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...


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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future

Introduction

Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital ***** the United Arab Emirates, ***** particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs ***** o*****rs seek to capitalize on this growing industry in an increasingly affluent region of the world. While there ***** a number of constraints ***** doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good. Clearly, time is of the essence, but it ***** important to identify ***** characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the ***** Arab ***** today. To this end, this paper provides an overview ***** the ********** ***** ********** hospitality industry and the ***** and tourism ***** ***** accounts for ***** lion's ***** of its revenues, followed by an assessment of initiatives underway in the region that are reflective of current tr*****s in the region. A summary of the research, salient findings ***** recommendations are presented in ***** conclud*****g chapter.

***** *****d Discussion

Background and Overview.

Given ***** enormous economic impact, it is little wonder that the hotel ***** hospitality industry has attracted a growing amount of interest from both researchers and practitioners alike; never*****less, the harsh realities of real-world management in th***** industry frequently elude academicians and the need for more research in this area is clear. In ***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often ********** reported as being hindered by a l*****ck of underst*****ing and communication between academics ***** *****. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful ***** ***** practitioners are seen to be ***** key importance" (p. 343).

***** are also some recent trends in the hotel and ***** industry that suggest targeting a specific market has assumed new relevance and importance in recent years, with more and ***** *****s and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism and Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report ***** the same forces that are driving globalization are having a homogenizing effect on the hotel and hospitality industry *****day: "Global culture may be comforting for the contrast avoider tourists ***** for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants ***** all essentially replications ***** each o*****r, part of an international, corporate

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