Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...


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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future

Introduction

Some of the fastest growing travel and *****urism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential ***** external threats in the region, ***** hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs ***** others seek to capitalize on this growing ***** in an *****cre*****ingly affluent regi***** of the world. While there ***** a number of constraints ***** doing business in the ***** Arab *****, all signs point to continued growth and many international chains have already heavily invested in Abu ***** in an attempt ***** gain market share while the getting is good. Clearly, time is of ***** essence, but it ***** important to identify the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality *****dustry in the United Arab Emirates today. To this end, this paper provides an overview ***** the international hotel *****d hospitality industry and the travel and tourism ***** ***** accounts for ***** lion's share of its revenues, followed by an assessment of initiatives underway in the region that are reflective of current trends in ***** region. A summary of the research, salient findings *****d recommendations are presented in the conclud*****g chapter.

***** and Discussion

Background and Overview.

***** its enormous economic impact, it is little wonder ***** the hotel ***** hospitality industry has attracted a ***** amount of interest from both researchers and practitioners alike; never*****less, the harsh realities of real-world management in this ***** frequently elude academicians and the need for more research in this *****a is clear. In th***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often *****en reported as being hindered by a l*****ck of underst*****ing and communication between academics and *****. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful for ***** practitioners are seen ***** be ***** key importance" (p. 343).

There are also some ***** trends in the hotel and ***** *****dustry ***** suggest targeting a specific ***** ***** *****sumed new relevance and importance in recent years, with more ***** ***** hotels and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report that the same forces ***** are driving globalization are having a homogenizing effect on the hotel and hospitality industry today: "Global culture may ***** comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants are all essentially replications ***** each o*****r, part of an international, corporate

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