Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today and in the Future


Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in ***** region, the hotel ***** hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing ***** in an *****creasingly affluent regi***** ***** the world. While *****re are a number of constraints ***** doing business in the ***** Arab *****, all signs po*****t to continued growth and many international chains have already heavily invested in Abu ***** in an attempt to gain market sh***** while the getting is good. Clearly, time ***** of the essence, but it is important to identify ***** characteristics of the market and what can be reasonably expected from a venture c*****pital investment in the hotel and hospitality industry in the United Arab Emirates *****day. To this end, this paper provides an overview ***** the *****ternational ***** and ***** industry ***** the ***** and ***** industry that accounts for ***** lion's ********** of its revenues, followed by an assessment of initiatives underway in the *****on that are reflective ***** current trends in ***** region. A summary of the research, salient f*****dings ***** recommendations are presented in the conclud*****g chapter.

Review *****d Discussion

Background and Overview.

Given its enormous economic impact, it is little wonder that the hotel ***** hospitality industry has attracted a ***** amount of interest from both researchers and practitioners alike; never*****less, the harsh realities ***** real-world management in th***** ***** frequently elude academicians and ********** need for more research in this *****a is clear. In th***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, ***** enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often ********** reported as being hindered by a l*****ck of understanding and communication between academics ***** practitioners. Gaining access to key ***** within organizations is problematic, and using methodologies that are deemed useful ***** ***** practitioners are seen to be of key importance" (p. 343).

***** are also some ***** trends in the hotel and hospitality industry that suggest targeting a specific market has assumed new relevance and importance in recent years, with more and more *****s and restaurants assuming a "one-size-fits-all" approach to their service deliver. For instance, in their book, *****urism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report ***** the same forces that are driving globalization are having a homogenizing effect on the hotel ***** hospit*****lity industry *****day: "Global culture may be comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexciting. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants are all essenti*****y replications ***** each o*****r, part of an international, corporate


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