Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of ***** fastest growing travel and ********** destinations that have emerged in recent years are the Middle ***** in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in ***** region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and o*****rs seek to capitalize on this growing industry in an *****cre*****ingly affluent region ***** the world. While *****re are a number of constraints ***** doing business in the ***** Arab *****, all signs point to continued growth and many international chains have already heavily invested in Abu ***** in an attempt to gain market sh***** while the getting is good. Clearly, time ***** of the essence, but it is important to identify the character*****tics of ***** market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the United Arab Emirates today. To this end, this paper provides an overview ***** the *****ternational hotel *****d ***** industry and the travel and tourism ***** ***** accounts for the lion's share of its revenues, followed by an assessment of initiatives underway in the region that are reflective ***** current trends in the region. A summary of the research, salient f*****dings and recommendations are presented in ***** conclud*****g chapter.

Review and Discussion

Background and Overview.

***** its enormous economic impact, it is little wonder that the hotel ***** hospitality industry has attracted a ***** amount of interest from both researchers and practitioners alike; never*****less, the harsh realities of real-world management in th***** industry frequently elude academicians and the need for more research in this area is clear. In th***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "***** general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often ********** reported as being hindered by a lack of understanding and communication between academics and *****. Gaining access to key participants within organizations is problematic, ***** using methodologies that are deemed useful ***** hotel practitioners are seen ***** be ***** key importance" (p. 343).

There are also some recent trends in the hotel and hospitality industry ***** suggest targeting a specific ***** has assumed new relevance and importance in ***** years, with more and ***** hotels and restaurants assuming a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report that the same forces that are driving globalization are having a homogenizing effect on the hotel ***** hospit*****lity industry *****day: "Global culture may be comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexciting. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants ***** all essentially replications ***** each other, part of an international, corporate


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