Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...


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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today and in the Future

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Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, ***** particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and o*****rs seek to capitalize on this growing industry in an increasingly affluent regi***** of the world. While *****re ***** a number of constraints ***** doing business in the United Arab Emirates, all signs po*****t to continued growth and many international chains have already heavily invested in Abu ***** in an attempt ***** gain market share while the getting is good. Clearly, time is of ***** essence, but it ***** important to identify the characteristics of ***** market and what can be reasonably expected from a venture capital investment in the hotel and hospitality *****dustry in the ***** Arab ***** *****day. To this end, this paper provides an overview ***** the international hotel *****d ***** industry and the travel and ***** ***** that accounts for the lion's share of its revenues, followed by an assessment of initiatives underway in ***** *****on that are reflective ***** current trends in the region. A summary of the research, salient f*****dings ********** recommendations are presented in ***** conclud*****g chapter.

Review and Discussion

Background and Overview.

Given its enormous economic impact, it is little wonder ***** the hotel ***** hospitality industry has attracted a growing amount of interest from both researchers and practitioners alike; never*****less, the harsh realities ***** real-world management in th***** industry frequently elude academicians and ********** need for more research in this *****a is clear. In th***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "In general, research enquiry about the hotel and hospitality industry and its participants is steadily accruing, although in a fairly haphazard fashion. Its development has often been reported as being hindered by a lack of underst*****ing and communication between academics and *****. Gaining access to key participants within organizations is problematic, and using methodologies that are deemed useful ***** ***** practitioners are seen ***** be ***** key importance" (p. 343).

There are also some ***** trends in the hotel and hospitality *****dustry that suggest targeting a specific ***** ***** assumed new relevance and importance in recent years, with more and more *****s and restaurants assuming a "one-size-fits-all" approach to their service deliver. For instance, in their book, Tourism ***** Postcolonialism: Contested Discourses, Identities and Representations, Hall and Tucker (2004) report ***** the same forces that are driv*****g globalization are having a homogenizing effect on the hotel ***** ***** industry *****d*****y: "Global culture may be comforting for the contrast avoider tourists ***** for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, ***** airports, urban waterfront developments, hotels and restaurants ***** all essenti*****y replications of each other, part of an international, corporate

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