Essay - Hotel and Hospitality Industry: Catering to the Affluent Middle East...

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Hotel and Hospitality Industry: Catering to the Affluent Middle East Today ***** in the Future


Some of ***** fastest growing travel and ********** destinations that have emerged in recent years are the Middle ***** in general and Abu Dhabi, capital ***** the United Arab Emirates, ***** particular. Despite the potential of external threats in ***** region, the hotel ***** hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and o*****rs seek to capitalize on this growing industry in an *****cre*****ingly affluent regi***** of the world. While *****re ***** a number of constraints to doing business in the ***** Arab *****, all signs po*****t to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good. Clearly, time ***** of ***** essence, but it is important to identify the characteristics of ***** market and what can be reasonably expected from a venture capital investment in the hotel and hospitality *****dustry in the United Arab Emirates today. To this end, this paper provides an overview of the international hotel and hospitality industry and the ***** and tourism industry ***** accounts for the lion's ***** of its revenues, followed by an assessment of initiatives underway in ***** *****on that are reflective of current tr*****s in the region. A summary of the research, salient f*****dings ********** recommendations are presented in the concluding chapter.

***** and Discussion

Background and Overview.

***** its enormous economic impact, it is little wonder that the hotel and hospitality ***** has attracted a ***** amount of interest from both researchers and practitioners alike; nevertheless, the harsh realities ***** real-world management in this industry frequently elude academicians and the need for more research in this area is clear. In ***** regard, Montgomery, Lip*****z and Brehmer (2005) emphasize that, "***** general, ***** enquiry about ***** hotel and hospitality industry and its participants is steadily accruing, although in a f*****irly haphazard fashion. Its development has often been reported as being hindered by a l*****ck of understanding and communication between academics and practitioners. Gaining access to key ***** within organizations is problematic, ***** using methodologies that are deemed useful for hotel practitioners are seen ***** be ***** key importance" (p. 343).

***** are also some recent trends in the hotel and ***** industry ***** suggest targeting a specific market ***** *****sumed new relevance and importance in ***** years, with more ***** ***** hotels and restaurants assum*****g a "one-size-fits-all" approach to their service deliver. For instance, in their book, *****urism and Postcolonialism: Contested Discourses, Identities ***** Representations, Hall and Tucker (2004) report that the same forces ***** are driv*****g globalization are having a homogenizing effect on the hotel ***** hospitality industry today: "Global culture may ***** comforting for ***** contrast avoider tourists but for the contrast seeker tourists it is experientially unexc*****ing. Beachfront resorts, shopping arcades of chain stores, international airports, urban waterfront developments, hotels and restaurants ***** all essenti*****y replications ***** each o*****r, part of an international, corporate


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