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IMPACT OF GLOBALIZATION ON ORGANIZATI*****S AND MANAGEMENT

***** paper uses three sources to discuss the significance of globalization for organizations and for the managers within them. It also discusses the impact of the Internet on global business and commerce.

THE IMPACT OF GLOBALISATION ON ORGANISATI*****S AND MANAGEMENT

***** as the Depression, The Cold War Era, the Space Age, and ***** Roaring 20's are used to describe certain periods of history, the Era of Globalisation is becoming the term to describe our political, economic, and cultural atmosphere of today (New era replaces Cold War ***** Space *****: (www.about.com/newissues_*****).Globalisationisthe integration of economic trade among countries around the world. However, it is much more than that. It allows social activists, labor organizers, journalists, academics, and many others to work on a ***** st*****ge as if national borders do not exist (New era replaces Cold War and Space Age: (www.about.com/newissues_globalization).

Globalisation affects organisational structure, technology, communications, product development, service delivery, people, and training. ***** is the biggest ********** driving corporate change today (Trapp 25). To compete successfully in the future, global 500 companies need to transform their organisations into global enterprises (Trapp *****). However, many see a threat to the nation state. The sheer size of companies such as Ford, General Motors, Sony, Unilever, and Shell, tend to be seen as "imperial corporations" that control the flow of money, goods, and information across ***** world (***** 25).

*****, size alone is not driving the globalisation ***** business. ***** technology, in particular the Internet, is pushing business into the global market (Trapp 25). While large ***** have been able for some time to use *****ir ***** power to buy what they wanted from wherever they wanted, it is now possible for the average man and woman to enjoy ***** the same *****. Now, the ordinary consumer equipped with a personal computer can ***** a book ***** until recently would only have been available in the United States or can bypass the travel agents and reserve a beach house on a Far Eastern island (Trapp *****). Thus, ***** Internet has leveled the playing field and enabled c*****sumers to enjoy the same access to goods and services that ***** long been available to corporations. Fur*****rmore, it enables a just-founded company ***** have the same global marketing reach as that of large established organisations employing thousands of people all over ***** globe (Trapp 25). However, the downside to this is that right from ***** start the little guy finds himself competing with ***** big boys. The result, with few exceptions, ***** that business success is set ***** be even more fleeting than in the past (Trapp 25). Companies enjoy huge expansion in sales on the strength of dominating a technology or niche in the market, but constantly run the risk from newcomers like ********** (***** 25).

A truly global vision must ***** only encompass worldwide representation, but ***** global branding, consistency of customer experience, worldwide k*****ledge management and fully integrated processes ***** systems (Management pg). To achieve this,

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