Essay - The Influence of Innovation on the Customer Decision Making Process:...

The influence of innovation on the customer decision making process: the example of Apple and the iPod

Abstract

The growing body of research concerning innovation suggests that one ***** the most challenging aspects of being a consumer in the Information Age is the incredibly rapid pace with which innovation is being introduced into the marketplace today. Today's state-*****-*****-art technology, though, quickly becomes tomorrow's technological doorstop. In th***** environment, owning the latest and most fully featured gadget assumes some daunting aspects that can reasonably be expected to affect ***** *****-making process for many consumers of cellular telephone and wireless computer products today. Even more *****, though, is the task facing companies seeking to exploit innovation in meaningful ways to grow their enterpr*****es and achieve their organizational goals. The purpose ***** this study was ***** determine the ***** that innovation has, if any, on the customer decision making ***** using the ***** of Apple ***** iPod *****. To this end, a review of the relevant peer-*****ed, scholarly and organizational ***** ***** results of a survey of Generation Y consumers is used to develop the background and insights needed ***** achieve the above-stated research *****. A summary ***** the research and salient findings are presented in ***** concluding chapter.

Chapter One *****troduction

1.0 Statement of the Problem

1.1 Purpose ***** Study

1.2 Importance of *****

1.3 Scope of Study

1.4 Rationale of Study

1.5 Overview of Study

Chapter Two Literature Review

2.1 Introduction

2.2 Innovation

2.2.1 Definition of Innovation

2.2.2 Process of *****

2.2.3 Innovation drivers

2.2.4 The D*****fusion of *****

2.3 Consumer Behaviour

2.3.1 Theories about consumer **********

2.3.2 Generation *****

2.3.3 What influences consumer behaviour (internal, external influences)

Chapter Three Research Methodology

3.1 Introduction

3.2 Objectives

3.3 Approaches to Research

3.4 Research Philosophy

3.5 Secondary Research

3.5.1 Advantages

3.5.2 D*****advantages

3.6 Primary Research

3.7 Data collection methods

3.7.1 Quantitative Research

3.7.2 Questionnaires

3.8 Research Ethics

3.9 Chapter Summary

***** Four Results ***** Analysis

4.1 Introduction

Chapter Five Summary and Conclusion

5.0 Summary

5.1 Conclusion

References

App*****ices

The Influence of Innovation on the Cus*****mer Decisi***** Making *****: The Example of Apple ***** the iPod

Chapter *****: Introduction

One of the most challenging ***** of being a consumer in the Age of Inform*****tion is the ***** with ***** ***** is ***** into the marketplace and ***** alarming rate at which existing - ***** frequently expensive -- technology is replaced. In this *****, owning the latest and most fully featured ***** assumes some daunting aspects that ***** reasonably be expected to affect the decision-making process for ***** consumers today. ***** more challenging, though, is the task facing ***** seeking to exploit innovation in meaningful ways ***** grow their enterpr*****es and ***** ***** organizational goals. This point is one of the more salient to emerge from the recent literature concerning ***** ***** how it *****s ***** ***** decision making process and therefore represents the thesis of this study which is discussed further below.

1.0 Statement of the Problem.

**********, innovation can be seen taking place