Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...


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International Business Environment

1. Introduction

***** micro and macroenvironments are developing at rapid paces, ***** which are sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual to adapt along. Some ***** these modifications have made the life of the ***** easier, whereas others ***** hardened it. Probably the most relevant examples in this ********** are offered by the technological field. Innovations such as steam vacuums or dish washers have improved the qual*****y of life, whereas personal computers ***** laptops (when used mainly f***** online communications and gaming) have damaged the relationship between parents ***** *****ir offspring, further deepening the gap between generations.

The list of positive and negative modifications which have affected the individual and the society is endless, but what must be, however, remembered ***** that most of these modifications are generated by the forces of globalization. Ultimately then, one should discuss ***** ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** globalization and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalization is an analysis through the lens of a quote:

Globalisation and the resulting increase in competition harm people, as international companies play one government against ano*****r to get the best deal possible. Meanwhile, *****s continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term ***** emerged during the 1980s ***** gained popularity *****out the 1990s, becoming a buzzword of the ***** society. A first attempt to define the term globalization "envisaged a situation in which in*****mation travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one ***** increasing instantaneity, where communication media enable people in d*****parate locations to experience events simultaneously" (Ray, 2007, p.1). Justin Ervin and Zachary Smith (2008) strive to ***** the concept of globalization from a broader perspective, ***** in their venture, employ the fact ***** ***** ***** is no longer isolated, ***** that he becomes ***** ***** the "actions of distant others" (p.2).

Globalization101 website defines the ***** as "a process of interaction and integration among ***** people, companies, and governments of different nations, a process driven by intern*****tional trade and investment ***** aided by information technology. This process ***** effects on the environment, on culture, ***** ***** systems, on economic development and prosperity, and on human physical well-being in societies around the world."

To conclude ***** findings in the specialised literature, ***** could be simply def*****ed as a process in ***** *****form*****tion and practices transcend the national boundaries and manage to affect individuals in various geographic *****. To better expla*****, the travelling information could belong to the *****s of sociology, culture, economics, politics or technology and could affect these particular fields in another country.

The f*****ces of globalization have generated numerous implications,

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