Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...


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International Business Environment

1. Introduction

***** micro and macroenvironments are developing at rapid paces, paces which are sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affecting all features of the everyday life, forcing the individual to adapt along. Some ***** these modifications have made the life of the individual easier, whereas others ***** hardened it. Probably the most relevant examples in this ********** ***** *****fered by ***** ***** field. Innovations such as steam vacuums or dish washers have improved the quality of life, whereas personal computers and laptops (when used mainly f***** online communications ***** gaming) have damaged the relationship between parents and *****ir offspring, further deepening the gap between generations.

***** list of positive and negative modifications which have affected the individual and the society is endless, but what must be, however, remembered ***** that most of *****se modifications are generated by the forces of globalization. Ultimately then, one should discuss these ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics of globalization and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of ***** is an *****alysis through the lens of a quote:

Glob*****lisation and the result*****g increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, ********** continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term globalization emerged during the 1980s and gained popularity ********** the 1990s, becoming a buzzword of the ***** society. A first attempt to define the term globalization "envisaged a situation in ***** information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one ***** increasing inst*****taneity, where communication media enable people in d*****parate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to ***** the concept of globalization from a broader perspective, ***** in their venture, employ the fact that ***** ***** is no longer isolated, but that he becomes ***** by the "actions of distant others" (p.2).

Globalization101 website def*****es the ***** as "a process of interaction and integration among ***** people, companies, and governments of different nations, a process driven by intern*****tional trade and investment ***** aided by information technology. This process ***** effects on the environment, on culture, on political systems, ***** economic development and prosperity, ***** on human physical well-being in societies around ***** world."

***** conclude the findings in the specialised literature, globalization could be simply defined ***** a process in which information and practices transcend the national boundaries and manage to affect individuals in various geographic locations. To *****tter explain, ***** travelling ***** could belong to the fields of sociology, culture, economics, politics or technology and ***** affect these particular fields in another country.

The forces of globalization have generated numerous implications,

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