Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

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International Business Environment

1. Introduction

***** micro and macroenvironments are developing at rapid paces, paces which are sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affecting all features of the everyday life, forcing the individual to adapt along. Some of these modifications have made the life of the ***** easier, whereas others have hardened it. Probably the most relevant examples in this instance ***** offered by the ***** field. Innovations such as steam vacuums or dish washers have improved the quality of life, whereas personal computers and laptops (when used mainly f***** online communications ***** gaming) have damaged the relationship between parents and *****ir offspring, further deepening the gap between generations.

***** list of positive ***** negative modifications ***** have affected the individual and the society is endless, but what must be, however, remembered is that most of these modifications are generated by the forces of globalization. Ultimately then, one should discuss ***** forces in light of the contemporaneous society. Great emphasis has yet been placed on the topics of ***** and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalization is an *****alysis through the lens of a quote:

Glob*****lisation and the result*****g increase in competition harm people, as international companies play one government against ano*****r to get the best deal possible. Meanwhile, governments continu*****y ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term ***** emerged during the 1980s and gained popularity throughout the 1990s, becoming a buzzword of the contempor*****neous society. A first attempt to define the term globalization "envisaged a situation in which information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] ***** globalized world is one of increasing instantaneity, where ***** media enable people in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to ***** the concept of globalization from a bro*****der perspective, ***** in their venture, employ the fact that ***** ***** is no longer isolated, ***** that he becomes ***** by the "actions of distant others" (p.2).

Globalization101 website defines the concept as "a process of interaction and integration among the people, companies, and governments of different nations, a process driven by ***** tr*****de and investment ***** aided by information tech*****logy. This process ***** effects on ***** environment, on culture, ***** political systems, on economic development and prosperity, ***** on human physical well-being in societies around the world."

To conclude the findings in ***** specialised literature, globalization could be simply def*****ed ***** a ***** in ***** *****formation and practices transcend the national boundaries and manage to affect individuals in various geographic *****. To *****tter expla*****, ***** ***** information could belong to the ********** of sociology, culture, **********, politics or technology and ***** ***** these particular fields in another country.

The forces of globalization have generated numerous implications,


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