Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

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International Business Environment

*****. Introduction

***** micro and macroenvironments are developing at rapid paces, paces which ***** sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affecting all features of the everyday life, forcing the individual to adapt along. Some of these modifications have made the life of the individual easier, whereas others ***** hardened it. Probably the most relevant examples in this instance ***** *****fered by the technological field. Innovations such as steam vacuums or dish washers have improved the quality of life, whereas personal computers and laptops (when used mainly f***** online communications ***** gaming) have damaged the relationship between parents and their offspring, further deepening the gap ***** generations.

***** list of positive ***** negative modifications which ***** affected the individual and the society is endless, but what must be, however, remembered ***** that most of these modifications are generated by the forces of globalization. Ultimately then, one should discuss ***** ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** ***** and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalization is an analysis through the lens of a quote:

Globalisation and the resulting increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, governments continu*****y ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

***** term globalization emerged during the 1980s ***** gained popularity ********** the 1990s, becoming a buzzword of the ***** society. A first attempt to define the term globalization "envisaged a situation in ***** in*****mation travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] ***** globalized world is one of increasing ***************, where ***** media enable people in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Justin Ervin and Zachary Smith (2008) strive to define the concept ***** globalization from a broader perspective, and in their venture, employ the fact ***** ***** individual is no longer isolated, but that he becomes ***** ***** the "actions of distant others" (p.2).

Globalization101 website *****s the concept as "a process of interaction and integration among ***** people, companies, and governments of different nations, a ***** driven by intern*****tional trade and investment ***** aided by information technology. This process h***** effects on the environment, on culture, on political systems, on economic development and prosperity, ***** on human physical ********** in societies around ***** world."

***** conclude the findings in the specialised *****, globalization could be simply def*****ed as a ***** in which *****form*****tion and practices transcend the national boundaries and manage to affect *****s in various geographic locations. To better explain, ***** ***** information could belong to the *****s of sociology, culture, economics, politics or ***** and ***** affect these particular fields in ***** country.

The f*****ces of globalization have generated numerous implications,


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