Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...


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International Business Environment

1. Introduction

Today's micro and macroenvironments are developing at rapid paces, ***** which ***** sometimes difficult to keep up with. The modific*****ions in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual ***** adapt along. Some of these modifications have made the life of the individual easier, whereas others have hardened it. Probably the most relevant examples in this ********** are *****fered by the ***** field. Innovations such as steam vacuums or dish washers have improved ***** quality of life, whereas personal computers ***** laptops (when used mainly for online communications and gaming) have damaged the relationship between parents ***** *****ir offspring, further deepening the gap between generations.

The list of positive and negative modifications ***** ***** affected the ***** and the society is endless, but what must be, however, remembered is that most of ***** modifications are generated by the forces of globalization. Ultimately then, one should d*****cuss these ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** globalization and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of ***** is an analysis through the lens of a quote:

Glob*****lisation and the result*****g increase in competition harm people, as international companies play one government against ano*****r to get the best deal possible. Meanwhile, governments continu*****y ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

***** term globalization emerged during the 1980s ***** gained popularity throughout the 1990s, becoming a buzzword of the contemporaneous society. A first attempt to define the term globalization "envisaged a situation in which information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] ***** globalized world is one of increasing *****aneity, where communication media enable ***** in d*****parate locations to experience events simultaneously" (Ray, 2007, p.1). Justin Ervin and Zachary Smith (2008) strive to define the concept ***** globalization from a broader perspective, and in their venture, employ the fact ***** ***** ********** is no longer isolated, but that he becomes affected ***** the "actions of distant others" (p.2).

Globalization101 website defines the concept as "a process of interaction and integration among the people, companies, and ***** of different nations, a process driven by ***** tr*****de and investment ***** aided by information technology. This process ***** effects on the environment, on culture, ***** ***** systems, on economic development and prosperity, and on human physical *****-being in societies around the world."

***** conclude ***** findings in the specialised literature, ***** could be simply defined ***** a ***** in ***** *****form*****tion and practices transcend the national boundaries and manage to affect individuals in various geographic locations. To better expla*****, the ***** information could belong to the fields of sociology, culture, **********, politics or technology and ***** ***** ***** particular ***** in another country.

The f*****ces of globalization have generated numerous implications,

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