Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...


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International Business Environment

1. Introduction

Today's micro and macroenvironments are developing at rapid paces, paces which are sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affecting all features of the everyday life, forcing the individual ***** adapt along. Some of these modifications have made the life of the individual easier, whereas others ***** hardened it. Probably the most relevant examples in this ********** are offered by ***** ***** field. Innovations such as steam vacuums or dish washers have improved the qual*****y of life, ***** personal computers ***** laptops (when used mainly f***** online communications and gaming) have damaged the relationship between parents ***** their offspring, further deepening the gap between generations.

The list of positive and negative modifications which have affected the ***** and the society is endless, but what must be, however, remembered is that most of ***** modifications are generated by the forces of globalization. Ultimately then, one should d*****cuss these forces in light of the contemporaneous society. Great emphasis has yet been placed on the topics of globalization and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalization is an analysis through the lens of a quote:

Glob*****lisation and the resulting increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, *****s continu*****y ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term ***** emerged during the 1980s and gained popularity throughout the 1990s, becoming a buzzword of the contempor*****neous society. A first attempt to define the term globalization "envisaged a situation in ***** information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one of increasing inst*****taneity, where communication media enable ***** in d*****parate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to define the concept of globalization from a bro*****der perspective, ***** in their venture, employ the fact ***** ***** *****dividual is no longer isolated, but that he becomes ***** by the "actions of distant others" (p.2).

Globalization101 website *****s the concept as "a process of interaction and integration among the people, companies, and governments of different nations, a ***** driven by intern*****tional trade and investment ***** aided by information technology. This process ***** effects on ***** environment, on culture, on political systems, ***** economic development and prosperity, ***** on human physical *****-being in societies around the world."

To conclude ***** findings in the specialised literature, ***** could be simply defined as a process in which inform*****tion and practices transcend the national boundaries and manage to affect individuals in various geographic *****. To *****tter explain, the travelling information could belong to the fields of sociology, culture, **********, politics or technology and ***** ***** these particular ***** in ***** country.

The f*****ces of globalization have generated numerous implications,

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