Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

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International Business Environment

*****. Introduction

Today's micro and macroenvironments are developing at rapid paces, ***** which ***** sometimes difficult to keep up with. The modific*****ions in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual to adapt along. Some ***** these modifications have made the life of the ***** easier, whereas others have hardened it. Probably the most relevant examples in this instance ***** *****fered by the technological field. Innovations such as steam vacuums or dish washers have improved the qual*****y of life, whereas personal computers and laptops (when used mainly for online communications ***** gaming) have damaged the relationship between parents and their offspring, further deepening the gap ***** generations.

***** list of positive and negative modifications ***** ***** affected the individual and the society is endless, but what must be, however, remembered ***** that most of these modifications are generated by the forces of globalization. Ultimately then, one should discuss ***** forces in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** globalization and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of ***** is an *****alysis through the lens of a quote:

Glob*****lisation and the result*****g increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, governments continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

***** term globalization emerged during the 1980s and gained popularity throughout the 1990s, becoming a buzzword of the contemporaneous society. A first attempt to define the term ***** "envisaged a situation in which in*****mation travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one ***** increasing inst*****taneity, where ***** media enable ***** in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to define the concept of globalization ***** a broader perspective, and in their venture, employ the fact that ***** ***** is no longer isolated, ***** that he becomes affected ***** the "actions of distant others" (p.2).

Globalization101 website def*****es the ***** as "a process of interaction and integration among the people, companies, and ***** of different nations, a process driven by ***** trade and investment and aided by information technology. This process ***** effects on the environment, on culture, ***** ***** systems, on economic development and prosperity, ***** on human physical well-being in societies around the world."

To conclude ***** findings in the specialised literature, globalization could be simply defined as a ***** in ***** information and practices transcend the national boundaries and manage to affect individuals in various geographic locations. To better expla*****, ***** ***** ***** could belong to the *****s of sociology, culture, economics, politics or ***** and could affect these particular fields in another country.

The f*****ces of ***** have generated numerous implications,


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