Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

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International Business Environment

*****. Introduction

***** micro and macroenvironments are developing at rapid paces, paces which are sometimes difficult to keep up with. The modific*****ions in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual ***** adapt along. Some ***** these modifications have made the life of the ***** easier, whereas others have hardened it. Probably the most relevant examples in this *****stance are offered by ***** ***** field. Innovations such as steam vacuums or dish washers ***** improved the qual*****y of life, ***** personal computers and laptops (when used mainly f***** online communications and gaming) have damaged the relationship between parents and their offspring, further deepening the gap between generations.

***** list of positive and negative modifications ***** ***** affected the individual and the society is endless, but what must be, however, remembered ***** that most of these modifications are generated by the forces of globalization. Ultimately then, one should discuss these forces in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** ***** and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalization is an *****alysis through the lens of a quote:

Glob*****lisation and the result*****g increase in competition harm people, as international companies play one government against ano*****r to get the best deal possible. Meanwhile, *****s continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term ***** emerged during the 1980s and gained popularity *****out the 1990s, becoming a buzzword of the ***** society. A first attempt to define the term globalization "envisaged a situation in which in*****mation travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one of increasing inst*****taneity, where ***** media enable ***** in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Justin Ervin and Zachary Smith (2008) strive to define the concept of globalization ***** a broader perspective, and in their venture, employ the fact that the ***** is no longer isolated, ***** that he becomes affected ***** the "actions of distant others" (p.2).

Globalization101 website *****s the concept as "a process of *****teraction and integration among ***** people, companies, and governments of different nations, a ***** driven by ***** trade and investment and aided by information tech*****logy. This process ***** effects on the environment, on culture, ***** political systems, on economic development ***** prosperity, and on human physical *****-being in societies around the world."

***** conclude the findings in the specialised *****, ***** could be simply defined as a process in which information and practices transcend the national boundaries and manage to affect individuals in various geographic locations. To better expla*****, ***** travelling information could belong to the *****s of sociology, culture, economics, politics or technology and could ***** ***** particular fields in another country.

The forces of globalization have generated numerous implications,


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