Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...


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International Business Environment

1. Introduction

Today's micro and macroenvironments are developing at rapid paces, ***** which ***** sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual to adapt along. Some of these modifications have made the life of the individual easier, whereas others ***** hardened it. Probably the most relevant examples in this instance ***** ********** by the technological field. Innovations such as steam vacuums or dish washers have improved the quality of life, whereas personal computers ***** laptops (when used mainly for online communications and gaming) have damaged the relationship between parents ***** their offspring, further deepening the gap ***** generations.

The list of positive and negative modifications which ***** affected the ***** and the society is endless, but what must be, however, remembered is that most of these modifications are generated by the forces of globalization. Ultimately then, one should discuss these forces in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** ***** and the specialized literature is filled with praises as well as disclaims. One way to address the issues of globalizati***** is an analysis through the lens of a quote:

***** and the result*****g increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, governments continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term ********** emerged during the 1980s ***** gained popularity *****out the 1990s, becoming a buzzword of the contempor*****neous society. A first attempt to define the term globalization "envisaged a situation in ***** information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one of increasing instantaneity, where ***** media enable people in d*****parate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to ***** the concept ***** globalization ***** a bro*****der perspective, ***** in their venture, employ the fact that the ********** is no longer isolated, but that he becomes ***** ***** the "actions of distant others" (p.2).

Globalization101 website defines the concept as "a process of interaction and integration among the people, companies, and governments of different nations, a ***** driven by ***** trade and investment and aided by information tech*****logy. This process ***** effects on the environment, on culture, ***** ***** systems, on economic development ***** prosperity, and on human physical well-being in societies around the world."

***** conclude ***** findings in the specialised *****, globalization could be simply def*****ed ***** a process in which information and practices transcend the national boundaries and manage to affect individuals in various geographic locations. To *****tter explain, ***** travelling ***** could belong to the fields of sociology, culture, **********, politics or technology and ***** ***** these particular fields in ***** country.

The f*****ces of globalization have generated numerous implications,

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