Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

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International Business Environment

*****. Introduction

***** micro and macroenvironments are developing at rapid paces, ***** which are sometimes difficult to keep up with. The modific*****ions in all socio-cultural, economic, technological or political backgrounds are affecting all features of the everyday life, forcing the individual to adapt along. Some of these modifications have made the life of ***** individual easier, whereas others have hardened it. Probably the most relevant examples in this instance ***** offered by the ***** field. Innovations such as steam vacuums or dish washers ***** improved ***** quality of life, ***** personal computers and laptops (when used mainly f***** online communications ***** gaming) have damaged the relationship between parents and their offspring, further deepening the gap ***** generations.

The list of positive ***** negative modifications ***** ***** affected the ***** and the society is endless, but what must be, however, remembered ***** that most of ***** modifications are generated by ***** forces of globalization. Ultimately then, one should discuss these ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** globalizati***** and the specialized literature is filled with praises as well as disclaims. One way to address the issues of globalization is an analysis through the lens of a quote:

***** and the resulting increase in competition harm people, as international companies play one government against ano*****r to get the best deal possible. Meanwhile, governments continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

***** term ***** emerged during the 1980s and gained popularity *****out the 1990s, becoming a buzzword of the contemporaneous society. A first attempt to define the term globalization "envisaged a situation in which information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] ***** globalized world is one ***** increasing ***************, where ***** media enable ***** in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to ***** the concept of globalization from a bro*****der perspective, ***** in their venture, employ the fact that the individual is no longer isolated, but that he becomes ***** ***** the "actions of distant others" (p.2).

Globalization101 website defines the concept as "a process of interaction and integration among ***** people, companies, and governments of different nations, a process driven by ***** tr*****de and investment and aided by information tech*****logy. This process has effects on the environment, on culture, on ***** systems, ***** economic development ***** prosperity, and on human physical *****-being in societies around ***** world."

To conclude the findings in ***** specialised literature, ***** could be simply defined as a ***** in which information ***** practices transcend the national boundaries and manage to affect individuals in various geographic locations. To *****tter explain, ***** travelling ***** could belong to the *****s of sociology, culture, *****s, politics or technology and ***** affect ***** particular fields in another country.

The f*****ces of globalization have generated numerous implications,


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