Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...


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International Business Environment

*****. Introduction

Today's micro and macroenvironments are developing at rapid paces, ***** which ***** sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual ***** adapt along. Some of these modifications have made the life of ***** individual easier, whereas others have hardened it. Probably the most relevant examples in this instance ***** *****fered by ***** ***** field. Innovations such as steam vacuums or dish washers ***** improved the quality of life, ***** personal computers and laptops (when used mainly for online communications ***** gaming) have damaged the relationship between parents and *****ir offspring, further deepening the gap ***** generations.

***** list of positive and negative modifications ***** ***** affected the ***** and the society is endless, but what must be, however, remembered ***** that most of ********** modifications are generated by the forces of globalization. Ultimately then, one should discuss these ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics ***** ***** and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalization is an analysis through the lens of a quote:

Globalisation and the resulting increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, governments continu*****y ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

The term globalization emerged during the 1980s ***** gained popularity *****out the 1990s, becoming a buzzword of the ***** society. A first ********** to define the term ***** "envisaged a situation in which in*****mation travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] A globalized world is one ***** increasing instantaneity, where communication media enable people in d*****parate locations to experience events simultaneously" (Ray, 2007, p.1). Justin Ervin and Zachary Smith (2008) strive to ***** the concept of globalization from a bro*****der perspective, ***** in their venture, employ the fact that the ********** is no longer isolated, ***** that he becomes ***** by the "actions of distant others" (p.2).

Globalization101 website defines the concept as "a process of interaction and integration among ***** people, companies, and ***** of different nations, a ***** driven ***** intern*****tional trade and investment and aided by information tech*****logy. This process ***** effects on the environment, on culture, on political systems, on economic development and prosperity, ***** on human physical well-being in societies around the world."

***** conclude ***** findings in the specialised literature, globalization could be simply def*****ed as a process in which *****formation and practices transcend the national boundaries and manage to affect individuals in various geographic *****. To *****tter explain, the ***** information could belong to the ********** of sociology, culture, **********, politics or technology and could ***** these particular fields in another country.

The f*****ces of globalization have generated numerous implications,

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