Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

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International Business Environment

*****. Introduction

Today's micro and macroenvironments are developing at rapid paces, ***** which are sometimes difficult to keep up with. The modific*****ions in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual ***** adapt along. Some of these modifications have made the life of ***** ***** easier, whereas others have hardened it. Probably the most relevant examples in this *****stance are offered by ***** technological field. Innovations such as steam vacuums or dish washers ***** improved the qual*****y of life, ***** personal computers and laptops (when used mainly f***** online communications and gaming) have damaged the relationship between parents ***** *****ir offspring, further deepening the gap between generations.

***** list of positive and negative modifications which have affected the individual and the society is endless, but what must be, however, remembered is that most of ***** modifications are generated by ***** forces of globalization. Ultimately then, one should d*****cuss these forces in light of the contemporaneous society. Great emphasis has yet been placed on the topics of ***** and the specialized literature is filled with praises as well as disclaims. One way to address ***** issues of globalizati***** is an *****alysis through the lens of a quote:

Globalisation and the resulting increase in competition harm people, as international companies play one government against ano*****r to get the best deal possible. Meanwhile, governments continually ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

***** term globalization emerged during the 1980s ***** gained popularity ********** the 1990s, becoming a buzzword of the ***** society. A first *****ttempt to define the term globalization "envisaged a situation in ***** in*****mation travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] ***** globalized world is one ***** increasing *****aneity, where ***** media enable ***** in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to define the concept of globalization ***** a bro*****der perspective, and in their venture, employ the fact that the *****dividual is no longer isolated, but ***** he becomes affected by the "actions of distant others" (p.2).

Globalization101 website defines the concept as "a process of interaction and integration among the people, companies, and governments of different nations, a ***** driven by international trade and investment and aided by information tech*****logy. This process ***** effects on ***** environment, on culture, on ***** systems, on economic development and prosperity, ***** on human physical *****-being in societies around the world."

To conclude ***** findings in the specialised literature, globalization could be simply def*****ed as a ***** in which inform*****tion and practices transcend the national boundaries and manage to affect individuals in various geographic *****. To better explain, ***** travelling information could belong to the ********** of sociology, culture, economics, politics or technology and could ***** these particular fields in another country.

The forces of globalization have generated numerous implications,


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