Essay - International Business Environment 1. Introduction Today's Micro and Macroenvironments are...

International Business Environment

1. Introduction

***** micro and macroenvironments are developing at rapid paces, paces which are sometimes difficult to keep up with. The modifications in all socio-cultural, economic, technological or political backgrounds are affect*****g all features of the everyday life, forcing the individual to adapt along. Some ***** these modifications have made the life of the ***** easier, whereas others have hardened it. Probably the most relevant examples in this instance ***** offered by the ***** field. Innovations such as steam vacuums or dish washers ***** improved the quality of life, whereas personal computers ***** laptops (when used mainly f***** online communications and gaming) have damaged the relationship between parents and *****ir offspring, further deepening the gap between generations.

***** list of positive ***** negative modifications ***** ***** affected the individual and the society is endless, but what must be, however, remembered is that most of ********** modifications are generated by the forces of globalization. Ultimately then, one should discuss these ***** in light of the contemporaneous society. Great emphasis has yet been placed on the topics of globalization and the specialized literature is filled with praises as well as disclaims. One way to address the issues of globalization is an analysis through the lens of a quote:

Globalisation and the resulting increase in competition harm people, as international companies play one government against another to get the best deal possible. Meanwhile, governments continu*****y ask for greater concessions from their citizens, demanding that they work harder and longer for less pay."

2. About Globalization

***** term globalization emerged during the 1980s ***** gained popularity ********** the 1990s, becoming a buzzword of the ***** society. A first attempt to define the term globalization "envisaged a situation in which information travelling at electronic speeds would replace language with instant non-verbal communication, creating an 'all-at-onceness.' [...] ***** globalized world is one of increasing instantaneity, where communication media enable ***** in disparate locations to experience events simultaneously" (Ray, 2007, p.1). Just***** Ervin and Zachary Smith (2008) strive to define the concept of globalization ***** a bro*****der perspective, ***** in their venture, employ the fact ***** ***** individual is no longer isolated, ***** that he becomes ***** by the "actions of distant others" (p.2).

Globalization101 website defines the ***** as "a process of interaction and integration among ***** people, companies, and governments of different nations, a process driven ***** intern*****tional trade and investment and aided by information technology. This process has effects on the environment, on culture, on ***** systems, ***** economic development ***** prosperity, and on human physical *****-being in societies around the world."

To conclude ***** findings in the specialised *****, ***** could be simply defined as a process in ***** *****form*****tion ***** practices transcend the national boundaries and manage to affect *****s in various geographic *****. To *****tter expla*****, ***** travelling information could belong to the *****s of sociology, culture, economics, politics or ***** and ***** ***** ***** particular fields in another country.

The forces of globalization have generated numerous implications,