Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...


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Johnson & Johnson's Marketing Mix

Company Description

***** & Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and has offices in nearly every nation of the world. The company is headquartered in New Brunswick, New Jersey. For 2006, the company reported Sales of $53.3 Billion.

***** addition the ***** has a series of bus*****esses and initiatives in health care services, which is ***** fastest growing part of the business today. Johnson & Johnson has gone through a variety of structural and organizational structures in ***** last twenty years and ***** is centered on a m*****rket segment-based approach which comprises their consumer, medical devices & diagnostics, and pharmaceuticals businesses. These are the three operating units of the company today.

Consumer segment's main focus and contributions ***** in ***** areas of skin and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson ***** Johnson distributes these ***** ***** wholesalers or directly to independent ***** chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean & Clear ***** ***** hair care products, and the entire line of Band-Aid products.

***** devices and diagnostics segment (MD*****D) is comprised of a comprehensive product ***** of products used by physicians, nurses, *****rapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals and indirectly through surgical supply dealers and other *****. Product lines ***** intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles ***** sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic products for joint repair and replacement and for correcting spinal de*****mities; contact lenses; clinical chemistry systems; medical devices, including cardiovascular monitoring and vascular access products.

The pharmaceutical franchise division is *****ed on heavy use of R&D to bring new innovations to market in the area of antifungal, anti-infective, *****, ***** contraceptive products.

In addition to *****se product **********, Johnson and Johnson is also very active in the ***** ***** pa***** management ***** psychotropic therapy. Well-known brands within the company's portfolio include Procrit for the treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's disease and Dispersals antipsychotic for schizophrenia.

***** terms ***** financial performance the consumer ***** drives ***** of near-term revenue growth. The acquisition ***** Pfizer Consumer Health (PCH) is a big contributor with 7% of 11.5%-12.5% s*****les growth in '07 that JNJ executives are forecasting during conference ***** held this month (February) with investment analysts.

***** next five years for Johnson and Johnson will be very different ***** much more challenging than the past five years. The company delivered earnings growth in the range of 12% to 21% throughout 2001-05. It is widely anticipated that ***** difficult market conditions for the company's Pharmaceutical and Medical Devices & Diagnostics (MD&D) Divisions is going to occur in the next five ***** due to significant market competition.

*****'s management team ***** told ***** investment community

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