Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...

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Johnson & Johnson's Marketing Mix

Company Description

***** ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and has offices in nearly every nation of the world. The company ***** headquartered in New Brunswick, New Jersey. For 2006, the company reported Sales of $53.3 Billion.

***** addition the company has a series of bus*****esses and initiatives in health care services, which is the fastest growing part of the business today. ***** & Johnson has gone through a variety of structural and organizational structures in the last twenty years and today is centered on a market segment-based approach which comprises their consumer, medical devices & diagnostics, and pharmaceuticals businesses. These are the three operating units of the company today.

Consumer segment's main focus and contributions ***** in the areas of sk***** and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson ***** Johnson distributes these products through wholesalers or directly to independent ***** chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean & Clear ********** and ***** care *****, and the entire line of Band-Aid products.

***** devices and diagnostics segment (MD&D) is comprised of a comprehensive product ***** ***** products used by physicians, nurses, *****rapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals and in***** through surgical supply dealers and other dealers. Product lines ***** intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles and sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic products for joint repair and replacement and for correcting spinal deformities; contact lenses; clinical chemistry systems; ***** devices, including cardiovascular monitoring and vascular access products.

***** pharmaceutical franchise division is focused on heavy use of R&D to bring new innovati*****s to market in the area of antifungal, anti-infective, *****, ***** contraceptive products.

In addition to ***** product segments, Johnson and Johnson is also very active in ***** ***** ***** pa***** management ***** psychotropic therapy. Well-known ********** within the com*****ny's portfolio include Procrit for ***** treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's disease and Dispersals antipsychotic for schizophrenia.

***** terms ***** financial per*****mance the consumer franchise drives ***** of near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% of 11.5%-12.5% s*****les growth in '0***** that JNJ executives are forecasting during conference calls held this month (February) with investment analysts.

***** next five years for Johnson and Johnson will be very different and much more challenging than the past ***** years. The company delivered earnings growth in the range of 12% to 21% throughout 2001-05. It is widely anticipated that more difficult ***** conditions for the *****'s Pharmaceutical and Medical Devices & Diagnostics (MD&D) Divisions is go*****g to occur in the next five ***** due to significant market competition.

JNJ's management team has told the ***** community


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