Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...


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Johnson & Johnson's Marketing Mix

Company Description

Johnson & Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and has offices in nearly every nation of the world. The company is headquartered in New Brunswick, New Jersey. For 2006, the company reported Sales of $53.3 Billion.

***** addition the ***** has a series of businesses and initiatives in ***** care services, which is ***** fastest growing part of the business today. Johnson & Johnson ***** gone through a variety of structural and organizational structures in ***** last twenty years and ***** ***** centered on a m*****rket segment-based approach which comprises their consumer, medical devices & diagnostics, and pharmaceuticals businesses. These are the three operating units of the company today.

Consumer segment's main focus and contributions are in ***** areas of skin and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these ***** through wholesalers or directly to independent ***** chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean & Clear skin ***** ***** care products, and the entire line of Band-Aid *****.

***** devices and diagnostics segment (MD*****D) is comprised of a comprehensive product ***** ***** products used by physicians, nurses, therapists, hospitals, diagnostic laboratories and clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals ***** in*****ly through surgical supply dealers and other dealers. Product lines include intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles and sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic products for joint repair and replacement and ***** correcting spinal deformities; contact lenses; clinical chemistry ***** ***** devices, including cardiovascular monitoring and vascular access products.

The pharmaceutical franchise division is *****ed on heavy use of R&D to bring new innovati*****s to market in the area of antifungal, anti-infective, *****, ***** contraceptive products.

In addition to these product **********, Johnson and Johnson is also very active in the ***** ***** pa***** management ***** psychotropic therapy. Well-known brands within the com*****ny's portfolio include Procrit for the treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's d*****ease and Dispersals antipsychotic for schizophrenia.

***** terms ***** financial per*****mance ***** consumer ***** drives ***** of near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% ***** 11.5%-12.5% s*****les growth in '07 that JNJ executives are forecasting during conference calls held this month (February) with investment analysts.

***** next five years for Johnson and Johnson will be very different ***** much more challenging than the past five years. The company delivered earnings ***** in the range of 12% to 21% throughout 2001-05. It is widely anticipated that more difficult market conditions for the company's Pharmaceutical and Medical Devices & Diagnostics (MD&D) Divisions is going to occur in the next five years due to significant ***** competition.

JNJ's management team has told ***** ***** community

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