Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...

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Johnson & Johnson's Marketing Mix

***** Description

Johnson ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and ***** offices in nearly every nation of the world. The company is headquartered in New Brunswick, New Jersey. For *****6, ***** company reported Sales of $53.3 Billion.

***** addition the company has a series of businesses and initiatives in health care services, which is ***** fastest growing part of the business today. Johnson & Johnson has gone through a variety of structural and organizational structures in the last twenty years and today ***** centered on a market segment-based approach which comprises their consumer, medical devices ***** diagnostics, and pharmaceuticals *****. These are the three operat*****g units of the company *****.

Consumer segment's main focus ***** contributions are in the areas of skin and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these ***** through wholesalers or directly to independent and chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean ***** Clear ***** and ***** care products, and the entire line of Band-Aid products.

***** devices and diagnostics segment (MD&D) is comprised of a comprehensive product line of products used by physicians, nurses, *****rapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals and indirectly through surgical supply dealers and other *****. Product lines ***** intravenous catheters and shunts; coronary and biliary stents, surgical implants, instruments, needles and sutures; blood glucose monitoring systems; wound closure devices; endoscopic instruments; orthopedic products for joint repair and replacement and for correcting spinal de*****mities; contact lenses; clinical chemistry systems; medical devices, including cardiovascular monitoring and vascular access products.

The pharmaceutical franchise division is *****ed on heavy use of R&D to bring new innovations to market in the area of antifungal, anti-infective, *****, ***** contraceptive products.

In addition to *****se product segments, Johnson and Johnson is also very active in the areas ***** pa***** management ***** psychotropic therapy. Well-known brands within the company's portfolio include Procrit for ***** treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's d*****ease and Dispersals antipsychotic for schizophrenia.

***** terms of financial performance the consumer ***** drives most of near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% of 11.5%-12.5% s*****les growth in '0***** that JNJ executives are forecasting during conference calls held this month (February) with investment analysts.

***** next five years for Johnson and Johnson will be very different and much more challenging than the past ***** years. The company delivered earnings growth in the range of 12% to 21% throughout 2001-05. It is widely anticipated that more difficult market conditions ***** the *****'s Pharmaceutical ***** Medical Devices & Diagnostics (MD&D) Div*****ions is going to occur in the next five years due to significant ***** competition.

JNJ's management team ***** told ***** investment community


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