Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...


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Johnson & Johnson's Marketing Mix

Company Description

Johnson ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and has offices in nearly every nation of the world. The company is headquartered in New Brunswick, New Jersey. For 2006, ***** company reported Sales of $53.3 Billion.

***** addition the company has a series of bus*****esses and initiatives in ***** care services, which is the fastest growing part of the business today. ***** & Johnson ***** gone through a variety of structural and organizational structures in the last twenty years and ***** ***** centered on a m*****rket segment-based approach which comprises their consumer, medical devices ***** diagnostics, and pharmaceuticals bus*****esses. *****se are the three operating units of the company today.

Consumer segment's main focus ***** contributions are in ***** areas of sk***** and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these ***** through wholesalers or directly to independent and chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean ***** Clear ********** ***** hair care products, and the entire line of Band-Aid *****.

***** devices and diagnostics segment (MD&D) is compr*****ed of a comprehensive product line ***** products used by physicians, nurses, therapists, hospitals, diagnostic laboratories and clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals and in***** through surgical supply dealers and other *****. Product *****s *****clude intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles and sutures; blood glucose monitoring systems; wound closure devices; endoscopic instruments; orthopedic ***** for joint repair and replacement and for correcting spinal de*****mities; contact lenses; clinical chemistry ***** medical devices, including cardiovascular monitoring and vascular access products.

The pharmaceutical franchise division is focused on heavy use of R&D to bring new innovati*****s to market in the area of antifungal, anti-infective, *****, and contraceptive products.

In addition to these product **********, Johnson and Johnson is also very active in the areas ***** pain management and psychotropic therapy. Well-known br*****s within the company's portfolio include Procrit for ***** treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's d*****ease and Dispersals antipsychotic for schizophrenia.

In terms ***** financial per*****mance the consumer ***** drives most of near-term revenue growth. The acquisition ***** Pfizer Consumer Health (PCH) is a big contributor with 7% of 11.5%-12.5% sales growth in '07 that JNJ executives are forecasting during conference calls held this month (February) with investment analysts.

***** next five ***** for Johnson and Johnson will be very different ***** much more challenging than the past ***** years. The company delivered earnings ***** in the range of 12% to 21% throughout 2001-05. It is widely anticipated that ***** difficult market conditions for the ********** Pharmaceutical and Medical Devices & Diagnostics (MD&D) Div*****ions is go*****g to occur in the next five years due to significant ***** competition.

*****'s management team has told the investment community

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