Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...

1 2
Copyright Notice

Johnson & Johnson's Marketing Mix

Company Description

Johnson ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and ***** offices in nearly every nation of the world. The company is headquartered in New Brunswick, New Jersey. For *****6, ***** company reported Sales of $53.3 Billion.

***** addition the ***** has a series of businesses and initiatives in ***** care services, which is the fastest growing part of the business today. Johnson & Johnson ***** gone through a variety of structural and organizational structures in ***** last twenty years and ***** is centered on a m*****rket segment-based approach which comprises their consumer, medical devices ***** diagnostics, and pharmaceuticals bus*****esses. These are the three operating units of the company today.

Consumer segment's main focus and contributions ***** in the areas of sk***** and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these products through wholesalers or directly to independent and chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean ***** Clear skin and hair care products, and the entire line of Band-Aid products.

Medical devices and diagnostics segment (MD&D) is compr*****ed of a comprehensive product ***** of products used by physicians, nurses, *****rapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals ***** in***** through surgical supply dealers and other *****. Product l*****es ***** intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles ***** sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic ***** for joint repair and replacement and for correcting spinal deformities; contact lenses; clinical chemistry ***** medical devices, including cardiovascular monitoring and vascular access products.

***** pharmaceutical franchise division is *****ed on heavy use of R&D to bring new innovati*****s to market in the area of antifungal, anti-infective, *****, and contraceptive products.

In addition to these product *****s, Johnson and Johnson is also very active in the areas ***** pa***** management and psychotropic therapy. Well-known *****s within the company's portfolio include Procrit for the treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's d*****ease ***** Dispersals antipsychotic for schizophrenia.

***** terms ***** financial performance the consumer ***** drives ***** of near-term revenue growth. The acquisition ***** Pfizer Consumer Health (PCH) is a big contributor with 7% of 11.5%-12.5% sales growth in '0***** that JNJ executives are forecasting during conference ***** held this month (February) with investment analysts.

The next five ***** for Johnson and Johnson will be very different and much more challenging than the past ***** years. The company delivered earnings growth in the range of 12% to 21% throughout 2001-05. It is widely anticipated that ***** difficult ***** conditions for the ********** Pharmaceutical ***** Medical Devices & Diagnostics (MD&D) Divisions is going to occur in the next five years due to significant market competition.

*****'s management team has told the investment community


Download complete paper (and others like it)    |    Order a brand new, custom paper

Other topics that might interest you:

© 2001–2016   |   Term Papers on Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson   |   Thesis Paper Samples