Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...

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Johnson & Johnson's Marketing Mix

Company Description

***** & Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and ***** offices in nearly every nation of the world. The company ***** headquartered in New Brunswick, New Jersey. For **********, ***** company reported Sales of $53.3 Billion.

***** addition the company has a series of bus*****esses ***** initiatives in ***** care services, which is the fastest growing part of the business today. Johnson & Johnson has gone through a variety of structural and organizational structures in the last twenty years and ***** is centered on a market segment-based approach which comprises their consumer, medical devices & diagnostics, and pharmaceuticals bus*****esses. *****se are the three operating units of the company today.

Consumer segment's main focus and contributions are in ***** areas of sk***** and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson & Johnson distributes these ***** ***** wholesalers or directly to independent and chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean ***** Clear skin ***** hair care products, and the entire line of Band-Aid *****.

Medical devices and diagnostics segment (MD&D) is compr*****ed of a comprehensive product line ***** products used by physicians, nurses, therapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals ***** in*****ly through surgical supply dealers and other dealers. Product lines include intravenous catheters and shunts; coronary and biliary stents, ***** implants, instruments, needles ***** sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic products for joint repair and replacement and for correcting spinal deformities; contact lenses; clinical chemistry systems; medical devices, including cardiovascular monitoring and vascular access products.

The pharmaceutical franchise division is focused on heavy use of R&D to bring new innovati*****s to market in the area of antifungal, anti-infective, cardiovascular, ***** contraceptive products.

In addition to ***** product segments, Johnson and Johnson is also very active in ***** areas ***** pa***** management ***** psychotropic therapy. Well-known ********** within the company's portfolio ***** Procrit for ***** treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's d*****ease and Dispersals antipsychotic for schizophrenia.

In terms ***** financial per*****mance the consumer ***** drives ***** of near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% of 11.5%-12.5% s*****les growth in '0***** that JNJ executives are forecasting during conference ***** held this month (February) with investment analysts.

***** next five years for Johnson and Johnson will be very different ***** much more challenging than the past five years. The company delivered earnings ***** in the range of 12% to 21% throughout 2001-05. It is widely anticipated that more difficult ***** conditions for the ********** Pharmaceutical and Medical Devices & Diagnostics (MD&D) Divisions is go*****g to occur in the next five ***** due to significant market competition.

*****'s management team has told ***** investment community


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