Essay - Johnson & Johnson's Marketing Mix Company Description Johnson & Johnson...


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Johnson & Johnson's Marketing Mix

Company Description

Johnson ***** Johnson (JNJ) is a recognized global leader and manufacturer of health care products and has over 200 subsidiaries, and ***** offices in nearly every nation of the world. The company ***** headquartered in New Brunswick, New Jersey. For *****6, the company reported Sales of $53.3 Billion.

***** addition the ***** has a series of businesses and initiatives in health care services, which is the fastest growing part of the business today. ***** & Johnson ***** gone through a variety of structural and organizational structures in ***** last twenty years and today is centered on a market segment-based approach which comprises their consumer, medical devices & diagnostics, and pharmaceuticals businesses. These are the three operating units of the company *****.

Consumer segment's main focus ***** contributions ***** in ***** areas of sk***** and hair care, oral care, sanitary protection, wound care, baby care and non-prescription drugs. Johnson ***** Johnson distributes these ***** ***** wholesalers or directly to independent ***** chain retail outlets. The most famous brand names from this business segment include Neutrogena and Clean & Clear skin and hair care products, and the entire line of Band-Aid products.

Medical devices and diagnostics segment (MD&D) is comprised of a comprehensive product line of products used by physicians, nurses, *****rapists, hospitals, diagnostic laboratories ***** clinics. Johnson and Johsnon sells into these markets using a direct sales force that calls on health care professionals and in***** through surgical supply dealers and other dealers. Product *****s *****clude intravenous catheters and shunts; coronary and biliary stents, surgical implants, instruments, needles ***** sutures; blood glucose monitoring systems; ***** closure devices; endoscopic instruments; orthopedic ***** for joint repair and replacement and for correcting spinal de*****mities; contact lenses; clinical chemistry ***** medical devices, including cardiovascular monitoring and vascular access products.

***** pharmaceutical franchise division is *****ed on heavy use of R&D to bring new innovations to market in the area of antifungal, anti-infective, cardiovascular, ***** contraceptive products.

In addition to these product *****s, Johnson and Johnson ***** also very active in the ***** ***** pa***** management and psychotropic therapy. Well-known ********** within the com*****ny's portfolio include Procrit for the treatment of anemia; Sporanox antifungal, Reminyl for treating Alzheimer's disease and Dispersals antipsychotic for schizophrenia.

In terms of financial performance the consumer ***** drives most ***** near-term revenue growth. The acquisition of Pfizer Consumer Health (PCH) is a big contributor with 7% ***** 11.5%-12.5% sales growth in '07 that JNJ executives are forecasting during conference calls held this month (February) with investment analysts.

***** next five ***** for Johnson and Johnson will be ***** different ***** much more challenging than the past ***** years. The company delivered earnings ***** in the range of 12% to 21% throughout 2001-05. It is widely anticipated that ***** difficult ***** conditions for the company's Pharmaceutical and Medical Devices & Diagnostics (MD&D) Div*****ions is go*****g to occur in the next five ***** due to significant market competition.

JNJ's management team has told the investment community

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