Essay - We All Know That to A Large Extent the Art...

We all know that to a l*****rge extent the art - and business - of advertising is the process of creating recognizable emblems. Much of the effectiveness of advertising relies on its ability to create (or adopt) visual metaphors.

***** many ***** these emblems are simplistic ones, others are more complex. These complex visual metaphors within the realm of advertising are fascinating because they manage ***** inject ***** the necessarily pared*****down ***** vocabulary of the ad or commercial a wealth ***** meanings.

One current such complex visual metaphor that has in recent years become increasingly common in *****s is the use of buildings and (to a lesser extent) furniture and decorative *****s objects created in the Arts ***** Crafts style as ***** ***** "home."

When most of us hear ***** term "arts and crafts," we tend to think about young children with their hands sticky ***** paint or clay, creating to their he*****' content.

But the term also applies to an artistic and philosophical movement that swept over Europe and ***** United States in the decades between the Civil War ***** ***** First World *****. The Arts and Crafts movement was a re*****ction to two separate series of events ***** the 19th century.

***** were first a rebellion against the increasing industrialization of society, which ensured ***** people could acquire ***** material goods while ***** ensuring that these ***** goods were machine-made ***** interchangeable with the possessions of everyone else. The founders ***** the Arts and Crafts Movement - including ***** English designer ***** social reformer William Morris - wanted ***** to appreciate the quality of ***** hand-made furniture and decorative objects that were so quickly disappearing from most people's homes.

***** second major social and cultural force that the Arts ***** Crafts Movement - and to a lesser but still important extent Wright himself - was rebelling against was the rise ***** the Victorian aesthetic, which had filled middle*****class ***** upper-class homes with flounces and flo*****d prints, heavy brocaded draperies, throw pillows and beribboned bolsters, ornately carved wooden fruits atop ********** settees, lacy shawls ********** over the ends of embroidered chaise lounges - ***** stuffed into high, narrow rooms with a few small windows.

***** artisans ***** the Arts and Crafts Movement ***** to create houses that were simple but beautiful. Arts and Crafts design thus resembled traditional Shaker design in ***** all three strive for a blend of elegance ***** practicality with an emphasis on using fine woods, plain fabrics, deep colors and pure lines to create homes that are both humble and lovely.

Advertisers ***** by inserting visual elements of Arts and Crafts design - are referencing this era and its aesthetics and philosophies. More research needs ***** be done on exactly what advertisers ********** ***** are ***** - and how effective ***** references are ***** the public that is consuming *****se advertising images and ***** may know nothing about the ***** ***** Crafts