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L'Oreal Case Study

L'OREAL

MARKETING ANALYSIS CASE STUDY

Problem Statement

The problem addressed in this case study is the question of whether two new mid-priced family brand l*****e Garnier products be offered to Dutch consumers and as well to answer the ***** of: "Whether or not th***** ***** should be carefully approached due the complexity of the issue due to the fact that L'Oreal already has a prescience in the hair color and skincare market however, there is evidence of a growing trend ***** increased competition. Th***** work examines the use patterns of consumers; the demographics of ***** product distribution and competition in the market. This ***** will research each brand individually and on a basis of comparison as *****. The first initiative of this ***** study will ***** ***** introduction ***** the ***** of 'Synergie' and 'Belle Coulor'.

Case Study Objectives

The L'Oreal case study within the scope of this specific ***** ***** use the criteria of measurement first *****: (1) Acceptance within ***** consumer market; and secondly through: (2) Retailer product acceptance. Reviewed as well will be the criteria of the management methods ***** the product line ***** finally sales ***** *****s that might severe ***** primary criteria in assessment of this market. A Marketing 'Mix Analysis' ***** also be conducted in relation to the mix*****g of **********, pricing, promotion and distribution in the market and *****ally as related ***** ***** market in the Ne*****rl*****s. It will ***** determined ***** the price assignment to the product should be optimally in the low-; mid-; or high-end price assignation. Reviewed as well will ***** issues related ***** 'product promotion' which is *****clusive of 'target ***** identification and market positioning of the product ad ***** ***** the ***** to retailers.

*****. L'Oreal - Case Study Facts

***** is stated ***** be ***** 'largest cosmetic manufacturer in the entire w*****ld during 1992 with its' headquarters located in Paris... and subsidies..." worldwide. 1992 sales are ***** at: $6.8 billion ***** is am increase of over 12 percent since the previous year. Net profits of 1992 are st*****ed at $417 million; a 14 ***** increase. Worldwide sales are broken down as follows by country in ***** following chart labeled Figure 1:

***** Percentage

France: 24% (worldwide sales)

Eastern & Western Europe (excluding France): 24% (***** sales)

Canada & U.S. combined 20% (worldwide *****)

All other countries in the world *****

14% (***** sales)

Source: L'Oreal Case Study Market Analysis (nd)

The company's subsidiaries ***** divided into ***** groups of either 'Minor' or "Major' countries for the purpose of ***** analysis as follows: (1) Major ***** (Engla*****, France, Germany and *****aly; and (2) Minor countries (***** Nederland and nine others)Noted as being a 'critical success factor for the L'Oreal company is this ***** ability to innovate due to their heavy investment into product research and development which ***** served to inform the market assessment specifically to ***** introduction toward the end of successfully recovering the company's initial *****. ***** work makes ***** of a 'Dutch

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