Essay - L'oreal Case Study L'oreal Marketing Analysis Case Study Problem Statement...

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L'Oreal Case Study



Problem Statement

The problem addressed in this case study is the question of whether two new mid-priced family brand line Garnier products be offered to Dutch consumers and as well to answer the ***** of: "Whether or not this problem should be carefully approached due the complexity of the issue due to the fact that L'Oreal already has a prescience in the hair color ***** skincare market however, *****re is evidence of a growing trend of increased competition. This work examines the use patterns ***** consumers; ***** demographics of ***** product distribution and competition in the market. This work will research each brand individually and on a basis of comparis***** as *****. The first initiative of this ***** study will ***** the introduction ***** the products of 'Synergie' and 'Belle Coulor'.

***** Study Objectives

The ***** case study within the scope of this specific ***** will use the criteria of measurement first of: (1) Acceptance within ***** consumer market; and secondly through: (2) Retailer product acceptance. Reviewed as well ***** be the criteria of ***** management methods ***** the product line and finally sales management *****s that might severe as primary criteria in *****sessment of this market. A Marketing 'Mix *****nalysis' will also be conducted in relation to the mixing of *****, pricing, promotion and distribution in the market and *****ally as related ***** ***** market in the Netherl*****s. It ***** be determined ***** the price *****signment to the product should ***** optimally in the low-; mid-; or high-end price assignation. Reviewed as well will be issues related to '***** promotion' which is inclusive of 'target ***** identification and market positioning of the product ad distribution of the ***** to retailers.

*****. L'Oreal - Case Study Facts

L'Oreal is stated ***** be ***** 'largest cosmetic manu*****urer in the entire w*****ld during 1992 with its' headquarters located in Paris... and subsidies..." worldwide. ***** sales are stated at: $6.8 billion which is am increase of over 12 percent since ***** previous year. Net profits of 1992 ***** st*****ed at $417 million; a 14 ***** *****. Worldwide sales are broken down as follows by country in the following chart labeled Figure 1:

***** Percentage

*****: 24% (worldwide sales)

Eastern & Western Europe (excluding France): 24% (worldwide sales)

Canada & U.S. combined 20% (worldwide sales)

All other countries in the world *****

14% (worldwide sales)

*****: L'Oreal Case ***** Market Analys***** (nd)

The company's subsidiaries are divided into the groups of either 'Minor' or "Maj*****' countries for the purpose of this analysis as follows: (1) Major countries (England, France, Germany and Italy; and (2) Minor countries (***** Nederland and nine others)Noted as being a 'critical success factor for the L'Oreal company is this company's ability to innovate due to their heavy investment ***** product research and development which ***** served to in*****m the ***** assessment specifically to ***** introduction toward the end ***** successfully rec*****ing the company's initial *****. ***** work makes ***** of a '*****


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