Essay - L'oreal Case Study L'oreal Marketing Analysis Case Study Problem Statement...

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L'Oreal Case Study



Problem Statement

The problem addressed in this case study is the question of whether two new mid-priced family brand l*****e Garnier products be offered to Dutch consumers and as well to answer the ***** of: "Whether or not th***** ***** should be carefully approached due the complexity of ***** issue due to the fact that L'Oreal already has a prescience in the hair color ***** skincare market however, *****re is evidence ***** a growing trend of increased competition. This work examines the use patterns ***** consumers; the demographics of consumers; product distribution and ***** in the market. This ***** will research each brand individually and on a basis of comparison as *****. The first initiative of this ***** study will be the introduction ***** ***** products of 'Synergie' and 'Belle Coulor'.

***** Study Objectives

The L'Oreal case study within the scope of this specific ***** will use the criteria ***** measurement first of: (1) Acceptance within ***** consumer market; and secondly through: (2) Retailer product acceptance. Reviewed as well will be the criteria of ***** management methods of the product line ***** finally sales management *****s that might severe ***** primary criteria in assessment of this market. A Marketing 'Mix Analysis' ***** also be conducted in relation ***** the mixing of products, pricing, promotion and ***** in the market and *****ally as related to ***** market in the Ne*****rlands. It will be determined whether the price assignment ***** the product should ***** optimally in the low-; mid-; or high-end ***** assignation. Reviewed as well will be issues related to 'product promotion' which is *****clusive of 'target ***** identification and market positioning of the product ad distribution ***** the product to retailers.

*****. L'Oreal - Case Study Facts

***** is stated ***** be ***** 'largest cosmetic manu*****urer in the entire world during ********** with its' headquarters located in Paris... and subsidies..." worldwide. 1992 ***** are ***** at: $6.8 billion which is am increase of over 12 percent since the previous year. Net profits of 1992 are stated at $417 million; a 14 ***** increase. Worldwide sales are broken down as follows by country in the following chart labeled Figure 1:

Country Percentage

France: 24% (worldwide sales)

***** & Western Europe (excluding France): 24% (***** sales)

Canada & U.S. combined 20% (worldwide sales)

All o*****r countries in the world *****

14% (***** sales)

Source: L'Oreal Case ***** Market Analysis (nd)

The company's subsidiaries are divided into ***** groups of either 'Minor' or "Maj*****' ***** for the purpose of ***** analysis as follows: (1) Major countries (Engla*****, France, Germany and Italy; and (2) Minor countries (***** Nederland and nine others)Noted as being a 'critical success factor for the L'Oreal company is this company's ability to innovate due ***** their heavy investment into product research and development which has served to in*****m the ***** assessment specifically to ***** introduction toward the end of successfully recovering the ***** initial *****. This work makes analysis of a '*****


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