Essay - L'oreal Case Study L'oreal Marketing Analysis Case Study Problem Statement...

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L'Oreal Case Study



Problem Statement

The problem addressed in this case study is the question of whether two new mid-priced family brand line Garnier products be offered to Dutch consumers and as well to answer the ***** of: "Whether or not this problem should be carefully approached due the complexity of ***** issue due to the fact that L'Oreal already has a prescience in the hair color ***** skincare market however, there is evidence ***** a growing trend of increased competition. This work examines the use patterns ***** consumers; ***** demographics of ***** product distribution and ***** in the market. This work will research each brand individually and on a basis of comparis***** as *****. The first initiative of this case study will ***** the introduction ***** the ***** of 'Synergie' and 'Belle Coulor'.

***** Study Objectives

The ***** ***** study within the scope of this specific study ***** use ***** criteria ***** measurement first of: (1) Acceptance within the consumer market; and secondly through: (2) Retailer product acceptance. Reviewed as well will be the criteria of ***** management methods of the product ***** ***** finally sales ***** *****s that might severe as primary criteria in ********** ***** this market. A Marketing 'Mix *****nalysis' will also be conducted in relation ***** the mix*****g of products, pricing, promotion and ***** in the market and *****ally as related to ***** market in the Netherlands. It will ***** determined ***** the price *****signment to the product should be optimally in the low-; mid-; or high-end ***** assignation. Reviewed as well will ***** issues related ***** '***** promotion***** which is inclusive of 'target market identification and market positioning of the product ad distribution ***** the ***** to retailers.

I. L'Oreal - Case Study Facts

L'Oreal is stated ***** be ***** 'largest cosmetic manu*****urer in the entire world during ********** with its' headquarters located in Paris... and subsidies..." worldwide. 1992 sales are ***** at: $6.8 billion which is am increase of over 12 percent since the previous year. Net profits of 1992 are stated at $417 million; a 14 percent *****. Worldwide s*****les are broken down as follows by country in ***** following chart labeled Figure 1:

***** Percentage

France: 24% (worldwide sales)

***** & Western Europe (excluding France): 24% (***** sales)

Canada & U.S. combined 20% (worldwide sales)

***** other countries in the world *****

14% (worldwide sales)

Source: L'Oreal Case ***** Market Analysis (nd)

The company's subsidiaries ***** divided into ***** groups of either 'Minor' or "Major' ***** for the purpose of ***** analysis as follows: (1) Major countries (Engla*****, France, Germany and Italy; and (2) Minor countries (the Nederland and nine others)Noted as being a 'critical success factor for the L'Oreal company is this company's ability to innovate due to their heavy investment ***** product research and development which h***** served to in*****m the ***** assessment specifically to product introduction toward the end of successfully rec*****ing the ***** initial *****. This work makes ***** of a '*****


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