Essay - L'oreal Case Study L'oreal Marketing Analysis Case Study Problem Statement...

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L'Oreal Case Study



Problem Statement

The problem addressed in this case study is the question of whether two new mid-priced family brand l*****e Garnier products be offered to Dutch consumers and as well to answer the question of: "Whether or not th***** problem should be carefully approached due the complexity of ***** issue due to the fact that L'Oreal already has a prescience in the hair color and skincare market however, *****re is evidence of a growing trend of increased competition. Th***** work examines the use patterns ***** consumers; ***** demographics of consumers; product distribution and competition in the market. This work will research each brand individually and on a basis of comparison as *****. The first initiative of this case study will ***** the introduction of the ***** ***** 'Synergie' and 'Belle Coulor'.

Case Study Objectives

The L'Oreal ***** study within the scope of this specific ***** ***** use ***** criteria ***** measurement ***** of: (1) Acceptance within the consumer market; and secondly through: (2) Retailer product acceptance. Reviewed as well will be the criteria of the management methods of the product line ***** finally sales ***** issues that might severe as primary criteria in assessment of this market. A Marketing 'Mix *****nalysis' will also be conducted in relation to the mixing of **********, pricing, promotion and ***** in the market and specifically as related ***** the market in the Netherl*****s. It ***** ***** determined ***** the price *****signment to the product should be optimally in the low-; mid-; or high-end price assignation. Reviewed as well will be issues related to '***** promotion' which is inclusive of 'target market identification and market positioning of the product ad distribution of the ***** to retailers.

I. L'Oreal - Case Study Facts

L'Oreal is stated ***** be ***** 'largest cosmetic manu*****urer in the entire w*****ld during *****992 with its' headquarters located in Paris... and subsidies..." worldwide. 1992 ***** are stated at: $6.8 billion ***** is am increase of over 12 percent since the previous year. Net profits of ***** ***** stated at $417 million; a 14 ***** *****. Worldwide sales are broken down as follows by country in the following chart labeled Figure 1:

***** Percentage

France: 24% (worldwide sales)

Eastern & Western Europe (excluding France): 24% (***** sales)

Canada & U.S. combined 20% (worldwide sales)

All o*****r countries in the world *****

14% (***** sales)

*****: L'Oreal Case Study Market Analysis (nd)

The company's subsidiaries ***** divided into ***** groups of either 'Minor' or "Major' ***** for the purpose of ***** analysis as follows: (1) Major countries (Engla*****, France, Germany and Italy; and (2) Minor countries (***** Nederland and nine others)Noted as being a 'critical success factor for the L'Oreal company is th***** company's ability to innovate due to their heavy investment ***** product research and development which h***** served to inform the ***** assessment specifically to product introduction toward the end of successfully recovering the ***** initial *****. ***** work makes ***** of a 'Dutch


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