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L'Oreal Case Study

L'OREAL

MARKETING ANALYSIS CASE STUDY

Problem Statement

The problem addressed in this case study is the question of whether two new mid-priced family brand l*****e Garnier products be offered to Dutch consumers and as well to answer the ***** of: "Whether or not this ***** should be carefully approached due the complexity of ***** issue due to the fact that L'Oreal already has a prescience in the hair color and skincare market however, *****re is evidence of a growing trend ***** increased competition. Th***** work examines the use patterns of consumers; the demographics of ***** product distribution and competition in the market. This ***** will research each brand individually and on a basis of comparis***** as *****. The first initiative of this case study ***** ***** ***** introduction of the products ***** 'Synergie' and 'Belle Coulor'.

***** Study Objectives

The ***** ***** study within the scope of this specific study will use the criteria ***** measurement ***** of: (1) Acceptance within ***** consumer market; and secondly through: (2) Retailer product acceptance. Reviewed as well ***** be the criteria of the management methods of the product line ***** finally sales management *****s that might severe as primary criteria in assessment of this market. A Marketing 'Mix *****nalysis' will also be conducted in relation to the mix*****g of *****, pricing, promotion and distribution in the market and specifically as related to ***** market in the Ne*****rlands. It will ***** determined ***** the price assignment to the ***** should be optimally in the low-; mid-; or high-end ***** assignation. Reviewed as well will ***** issues related to 'product promotion' which is inclusive of 'target ***** identification and market positioning of the product ad ***** of the ***** to retailers.

*****. L'Oreal - Case Study Facts

L'Oreal is stated to be ***** 'largest cosmetic manufacturer in the entire w*****ld during ********** with its' headquarters located in Paris... and subsidies..." worldwide. 1992 ***** are stated at: $6.8 billion ***** is am increase of over 12 percent since the previous year. Net profits of 1992 are stated at $417 million; a 14 percent increase. Worldwide sales are broken down as follows by country in ***** following chart labeled Figure 1:

***** Percentage

*****: 24% (worldwide sales)

***** & Western Europe (excluding France): 24% (***** sales)

Canada & U.S. combined 20% (worldwide *****)

***** other countries in the world *****

14% (worldwide sales)

*****: L'Oreal Case ***** Market Analysis (nd)

The company's subsidiaries are divided into ***** groups of either 'Minor' or "Maj*****' ***** for the purpose of ***** analysis as *****: (1) Major countries (Engla*****, France, Germany and Italy; and (2) Minor countries (***** Nederland and nine others)Noted as being a 'critical success factor for the L'Oreal company is th***** company's ability to innovate due ***** their heavy investment into product research and development which ***** served to in*****m the ***** *****sessment specifically to ***** introduction toward the end of ********** recovering the ***** initial *****. This work makes analysis of a '*****

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