Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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*****: VERIZON

In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and ***** take on several different roles ***** responsibilities. Verizon, one of the three of ***** most popular ***** *****, ***** built its business on a simple, powerful premise; the more people c*****nected to a network, the ***** v*****luable the network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the cus*****mer, and ranks higher than the industry average ***** customer service. The ph***** company *****fers phones that feature a host of applications that offer simple solutions for organizing hectic work and personal life schedules. At Verizon, management and leadership play two distinct roles. As a result ***** has set the industry st*****ard for business models, revenue models, and core competencies, all ***** while simultaneously establishing a compet*****ive advantage. This paper will discuss the difference between management ***** leadership at Verizon and will analyze the roles that leaders at Verizon *****. It ***** also explain how the four functions of ***** at Verizon ***** ***** creation and maintenance of a ***** organizational *****. Finally, it will conclude by recommending two strategies that managers and leaders can implement to ensure the continuing success ***** the company.

Differences between Leadership and Management at Verizon

***** provides an example of a ***** in which m*****agement ***** ***** are two different aspects of success. Verizon's leadership style is built on the principles of transformational leadership, a concept that has been strongly emp*****ized in the Un*****ed States. At Verizon, the benefits ***** transformational ***** include broadening and elevating the interests of managers, generating aw*****ness and acceptance among the ***** of ***** purposes and mission of their employee staff, and motivating managers to go beyond their self-***** for the good of ***** employee ***** and the company overall. Leaders at Verizon articulate a realistic vision ***** the future that can be shared, stimulate managers intellectually, and pay attention ***** the *****s among the management team. In comparison, management ********** operates to stimulate their ***** staff on an individual s*****re or location basis. ********** serves to highlight the goals of ***** *****, and management defines the need for change, creates new **********, and mobilizes ***** ***** toward commitment to ********** visions.

***** to management principles at Verizon, the trans*****mation ***** ***** employee staff can be achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend *****ir own *****interests ***** altering or expanding ********** needs. At Verizon, a leader is one ***** recognizes what management and staff want to get from their work and tries to see ***** employees get what they desire if their performance warrants it; exchanges rewards for appropriate levels ***** effort; and responds ***** employees' self-interests as long


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