Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, ***** and ***** take on several different roles and responsibilities. Verizon, one ***** the three of ***** most popular ***** companies, h***** built its business on a simple, powerful premise; the more people c*****nected to a network, the more v*****luable ***** network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average ***** customer service. The phone company *****fers phones that feature a host of applications that offer simple solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct roles. As a result Verizon ***** set the industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive **********. This paper will discuss ***** difference between management and leadership at Verizon and will analyze the roles that leaders at Verizon play. It will also explain how the four functions of ***** at Verizon ***** ***** creation and maintenance of a ***** organizational *****. Finally, it will conclude by recommending two strategies that managers ***** leaders can implement to ensure the continuing success of the company.

Differences between Leadership and Management at Verizon

Verizon provides an example of a ***** in which management and *****hip are two different aspects ***** success. Verizon's leadership style is built on the principles of transformational leadership, a concept that has been strongly emp*****ized in ***** United States. At Verizon, the benefits ***** transformational ***** *****clude broadening ***** elevating the interests of *****, generating awareness and acceptance among the managers of the purposes and mission of their employee staff, and motivating managers to go beyond their self-***** for the good of ***** employee ***** and the company overall. Leaders at Verizon articulate a realistic vision of the future that can be shared, stimulate managers intellectually, ***** pay attention to ***** *****s among the management team. In comparison, management ********** operates ***** ***** their employee staff on an individual store or location basis. ********** serves to highlight the goals of the company, and management defines the need for change, creates new **********, and mobilizes ***** staff *****ward commitment to these visions.

According to management principles at Verizon, the transformation ***** ***** employee ***** can be achieved by raising the awareness of the importance and value of desired outcomes, getting *****s to transcend their own *****interests ***** altering or expanding employees' needs. At Verizon, a leader is one ***** recognizes what ***** and staff want to get from their work ***** tries to see that employees ***** what they desire if ***** performance warrants it; exchanges rewards for appropriate levels of effort; and responds ***** ***** self-interests as long


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