Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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*****: VERIZON

***** the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, m*****nagement and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles ***** responsibilities. Verizon, one of the three of ***** most popular phone *****, h***** built its business on a simple, powerful premise; t*****e more people c*****nected to a network, the more valuable the network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average on customer service. The ***** company offers phones that feature a host of applications that offer simple solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct *****. As a result Verizon has set ***** industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive advantage. This paper will discuss the difference between management and leadership at Verizon and will analyze the roles that leaders at ***** play. It will also explain how ***** four functions of management at Verizon support the creation and maintenance of a healthy organizational *****. Finally, it ***** conclude by recommending two strategies ***** managers and leaders can implement to ensure the continuing success of the *****.

Differences between Leadership and Management at *****

***** provides an example of a comp*****y in which ***** and ***** are two different aspects ***** success. Verizon's *****hip style is built on the principles of transformational leadership, a concept that ***** been strongly emphasized in the Un*****ed States. At Verizon, the benefits of transformational leadership *****clude broadening ***** elevating the interests of managers, generating aw*****ness and acceptance among the ***** of the purposes and mission ***** their employee staff, and motivating managers to go beyond ***** self-interests for the good of ***** employee staff and the company overall. Leaders at Verizon articulate a realistic vision ***** the future that can be shared, stimulate managers intellectually, ***** pay attention ***** the ********** among the management team. In comparison, management *****m operates to stimulate their ***** staff on an individual store or location basis. Leadership serves to highlight the goals of ***** *****, and management defines the need for change, creates new **********, and mobilizes ***** staff *****ward commitment to these visions.

***** to ***** principles at Verizon, the trans*****mation of the employee staff can be achieved by raising the awareness ***** the importance and value of desired outcomes, getting employees to transcend *****ir own self-interests ***** altering or expanding employees' needs. At Verizon, a leader is one who recognizes what management and staff want to get from their w*****k and tries to see ***** employees get ***** they desire if their performance warrants it; exchanges rewards for appropriate levels ***** effort; and responds to ***** self-interests as long


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