Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, m*****nagement and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles and responsibilities. Verizon, one ***** the three of ***** most popular ph***** *****, ***** built its business on a simple, powerful premise; the more people connected to a network, the more valuable ***** network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average ***** customer service. The *****one company *****fers phones that feature a host of applications that offer simple solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct roles. As a result ***** ***** set ***** industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a compet*****ive advantage. This paper will discuss ***** difference between management and leadership at Verizon and will analyze the roles that leaders at Verizon *****. It will also explain how ***** four functions of management at Verizon ***** the creation and maintenance of a healthy organizational culture. Finally, it ***** conclude by recommending two strategies ***** managers ***** leaders can implement to ensure ***** continuing ***** of the company.

Differences between Leadership and Management at Verizon

Verizon provides an example ***** a comp*****y in which management ***** ***** are two different aspects of success. Verizon's *****hip style is built on the principles ***** transformational leadership, a concept that has been strongly emphasized in ***** Un*****ed States. At Verizon, the benefits of transformational ***** include broadening and elevating the interests of *****, generating aw*****ness and acceptance among the managers of ***** purposes and mission ***** their employee staff, and motivating managers to go beyond their self-interests for the good of the employee ***** and the company overall. Leaders at Verizon articulate a realistic vision ***** the future that can be shared, stimulate managers intellectually, ***** pay attention to ***** differences among the management team. In comparison, management *****m operates to ***** their employee staff on an individual s*****re or location basis. Leadership serves to highlight the goals of ***** comp*****y, and management defines the need for change, creates new visions, and mobilizes their staff toward commitment to these visions.

According to ***** principles at *****, the transform*****ion ***** the employee staff can be achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend their own ***** ***** altering or expanding employees' needs. ***** Verizon, a leader is one who recognizes what management and staff want to get from their ***** ***** tries to see ***** employees get what they desire if their performance warrants it; exchanges rewards for appropriate levels of effort; and responds to ***** self-interests as long


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