Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles ***** responsibilities. Verizon, one ***** the three of ***** most popular phone *****, ***** built its business on a simple, powerful premise; the more people c*****nected to a network, the more valuable the network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average ***** customer service. The ***** company offers phones that feature a host of applications that offer ***** solutions for organizing hectic work and personal life schedules. At Verizon, management and leadership play two distinct roles. As a result ***** ***** set ***** industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a compet*****ive advantage. This paper will discuss the difference between management ***** leadership at Verizon and will analyze the roles that leaders at Verizon *****. It ***** also explain how the four functions of ***** at Verizon support ***** creation and maintenance of a ***** organizational *****. Finally, it will conclude by recommending two strategies ***** managers and leaders can implement to ensure the continuing success ***** the *****.

Differences between Leadership and Management at Verizon

***** provides an example of a company in which management and *****hip are two different aspects ***** success. Verizon's leadership style is built on the principles of transform*****ional leadership, a concept that has been strongly emphasized in the Un*****ed States. At Verizon, the benef***** of transformational leadership include broadening and elevating ***** interests ***** *****, generating aw*****ness and acceptance among the managers of ***** purposes and mission ***** their employee staff, and motivating managers to go beyond their self-interests for the good of ***** employee ***** and the company overall. Leaders at Verizon articulate a realistic vision ***** the future that can be shared, stimulate managers intellectually, ***** pay attention to the ********** among the management team. In comparison, management them operates to stimulate their employee staff on an individual s*****re or location basis. Leadership serves to highlight the goals of the *****, *****d management defines the need for change, creates new visions, and mobilizes *****ir staff toward commitment to these visions.

***** to ***** principles at Verizon, the transform*****ion of the employee ***** can be achieved by raising the awareness of the importance and value of desired outcomes, getting *****s to transcend *****ir own ***** and altering or expanding employees' needs. At Verizon, a leader is one ***** recognizes what management and staff want to get from their w*****k ***** tries to see that employees get what they desire if ***** performance warrants it; exchanges rewards for appropriate levels ***** effort; and responds ***** employees' self-interests as long


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