Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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***** the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, ***** and ***** take on several different roles and responsibilities. Verizon, one of the three of ***** most popular ***** *****, ***** built its business on a simple, powerful premise; the more people connected to a network, the ***** v*****luable ***** network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the cus*****mer, and ranks higher than the industry average on customer service. The phone company offers phones that feature a host of applications that offer ***** solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct roles. As a result Verizon ***** set the industry st*****ard for business models, revenue models, and core competencies, all ***** while simultaneously establishing a competitive **********. This paper will discuss the difference between management ***** leadership at Verizon and will analyze the roles that leaders at ***** *****. It ***** also explain how ***** four functions of ***** at Verizon ***** the creation and maintenance of a ***** organizational culture. Finally, it will conclude by recommending two strategies that managers and leaders can implement to ensure ***** continuing ***** ***** the *****.

Differences between Leadership and Management at Verizon

Verizon provides an example of a company in which management ***** ***** are two different aspects ***** success. Verizon's *****hip style is built on the principles of transformational leadership, a concept that has been strongly emp*****ized in the United States. At Verizon, the benef***** ***** transformational ***** include broadening and elevating the interests of *****, generating awareness and acceptance among the managers of ***** purposes and mission ***** their employee staff, and motivating managers to go beyond ***** self-***** for the good of ***** employee staff and the company overall. Leaders at Verizon articulate a re*****listic vision of the future that can be shared, stimulate managers intellectually, ***** pay attention to the *****s among the management team. In comparison, management ********** operates to ***** their employee staff on an individual s*****re or location basis. Leadership serves to highlight the goals of ***** *****, and management defines the need for change, creates new **********, and mobilizes *****ir staff toward commitment to these visions.

According to ***** principles at Verizon, the transform*****ion ***** ***** employee staff can ***** achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend their own *****interests and altering or expanding employees' needs. At Verizon, a leader is one ***** recognizes what management and staff want to get from their ***** ***** tries to see ***** employees ***** what they desire if their perf*****mance warrants it; exchanges rewards for appropriate levels of effort; and responds ***** ***** self-interests as long


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