Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, ***** and leadership take on several different roles ***** responsibilities. Verizon, one of the three of the most popular phone companies, h***** built its business on a simple, powerful premise; the more people connected to a network, the ***** v*****luable ***** network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average ***** customer service. The ***** company *****fers phones that feature a host of applications that offer simple solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct *****. As a result Verizon has set ***** industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive *****dvantage. This paper will discuss ***** difference between management ***** leadership at Verizon and will analyze the roles that leaders at Verizon *****. It ***** also explain how the four functions of management at Verizon ***** the creation and maintenance of a ***** organizational culture. Finally, it will conclude by recommending two strategies ***** managers and leaders can implement to ensure the continuing success ***** the *****.

Differences between Leadership and Management at Verizon

***** provides an example of a comp*****y in which management ***** ***** are two different aspects ***** success. Verizon's leadership style is built on the principles of transformational leadership, a concept that has been strongly emphasized in the United States. At Verizon, the benefits of transformational ***** *****clude broadening and elevating ***** interests ***** *****, generating awareness and acceptance among the managers of the purposes and mission of their employee staff, and motivating managers to go beyond ***** self-***** for the good of ***** employee staff and the company overall. Leaders at Verizon articulate a realistic vision of the future that can be shared, stimulate managers intellectually, and pay attention to the *****s among the management team. In comparison, management them operates ***** ***** their ***** staff on an individual store or location basis. ********** serves to highlight the goals of the comp*****y, and management defines the need for change, creates new **********, and mobilizes their ***** toward commitment to these visions.

***** to ***** principles at *****, the trans*****m*****ion ***** the employee staff can be achieved by raising the ***** of the importance and value of desired outcomes, getting employees to transcend their own self-interests and altering or exp*****ing *****' needs. At Verizon, a leader is one who recognizes what management and staff want to get from their ***** and tries to see that employees get ***** they desire if ***** performance warrants it; exchanges rewards for appropriate levels ***** effort; ***** responds ***** employees' self-interests as long


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