Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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***** the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles ***** responsibilities. Verizon, one ***** the three of the most popular ph***** companies, ***** built its business on a simple, powerful premise; the more people connected to a network, the ***** valuable ***** network is to those who use it (Verizon 2006, at pp.1). Verizon h***** focused on servicing t*****e cus*****mer, and ranks higher than the industry average ***** customer service. The phone company offers phones that feature a host of applications that offer ***** solutions for organizing hectic work ***** personal life schedules. At Verizon, management and leadership play two distinct *****. As a result Verizon has set ***** industry st*****ard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive advantage. This paper will discuss the difference between management ***** leadership at Verizon and will analyze the roles that leaders at Verizon *****. It ***** also explain how ***** four functions of ***** at Verizon support the creation and maintenance of a ***** organizational culture. Finally, it will conclude by recommending two strategies that managers ***** leaders can implement to ensure ***** continuing ***** of the company.

Differences between Leadership and Management at *****

Verizon provides an example ***** a company in which management and leadership are two different aspects of success. Verizon's leadership style is built on the principles of transformational leadership, a concept that ***** been strongly emphasized in ***** Un*****ed States. At Verizon, the benefits of transformational leadership *****clude broadening ***** elevating ***** interests of managers, generating awareness and acceptance among the managers of ***** purposes and mission ***** their employee staff, and motivating managers to go beyond ***** self-interests for the good of ***** employee ***** and the company overall. Leaders at Verizon articulate a re*****listic vision ***** the future that can be shared, stimulate managers intellectually, and pay attention to ***** differences among the management team. In comparison, management ********** operates ***** stimulate their ***** staff on an individual store or location basis. ********** serves to highlight the goals of ***** *****, *****d management defines the need for change, creates new visions, and mobilizes *****ir staff toward commitment to these *****.

According to management principles at Verizon, the transformation of the employee staff can ***** achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend *****ir own ***** ***** altering or expanding employees' needs. At Verizon, a le*****der is one ***** recognizes what management and staff want to get from their work and tries to see ***** employees get what they desire if their performance warrants it; exchanges rewards for appropriate levels of effort; and responds to employees' self-interests as long


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