Essay - Management-verizon Management: Verizon in the Past Few Years, the Competition...

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*****: VERIZON

***** the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles and responsibilities. Verizon, one of the three of the most popular ***** *****, ***** built its business on a simple, powerful premise; the more people c*****nected to a network, the ***** v*****luable the network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average ***** customer service. The ph***** company offers phones that feature a host of applications that offer ***** solutions for organizing hectic work and personal life schedules. At Verizon, management and leadership play two distinct *****. As a result Verizon ***** set ***** industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive **********. This paper will discuss ***** difference between management ***** leadership at Verizon and will analyze the roles that leaders at Verizon play. It will also explain how the four functions of management ***** Verizon ***** ***** creation and maintenance of a ***** organizational culture. Finally, it will conclude by recommending two strategies that managers ***** leaders can implement to ensure the continuing ***** of the company.

Differences between Leadership and Management at *****

Verizon provides an example of a ***** in which ***** and *****hip are two different aspects ***** success. Verizon's leadership style is built on the principles of transform*****ional leadership, a concept that has been strongly emphasized in ***** Un*****ed States. At Verizon, the benefits of transformational ***** *****clude broadening and elevating ***** interests ***** *****, generating aw*****ness and acceptance among the managers of ***** purposes and mission ***** their employee staff, and motivating managers to go beyond ***** self-interests for the good of the employee staff and the company overall. Leaders at Verizon articulate a re*****listic vision ***** the future that can be shared, stimulate managers intellectually, and pay attention ***** the ********** among the management team. In comparison, management them operates to ***** their ***** staff on an individual s*****re or location basis. ********** serves to highlight the goals of ***** *****, and management defines the need for change, creates new visions, and mobilizes ***** ***** toward commitment to these *****.

According to management principles at Verizon, the trans*****mation ***** ***** employee staff can ***** achieved by raising the awareness of the importance and value of desired outcomes, getting *****s to transcend *****ir own ***** ***** altering or expanding employees' needs. ***** Verizon, a leader is one ***** recognizes what management and staff want to get from their ***** ***** tries to see ***** employees get what they desire if ***** performance warrants it; exchanges rewards for appropriate levels ***** effort; and responds to ***** self-interests as long


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