Essay - Marketing Abstract the Past Several Years Have Seen a Booming...

Marketing

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The past several years have seen a booming property market in the UK, with some interesting effects on ***** rental *****. An unusually large number of upscale young people comprised a new segment ***** the rental market as they found themselves priced out of ownership. These would-be UK buyers have tended to buy where it w***** affordable ***** do so, and rent back home. It is possible, ho*****ever, that in the predicted near-term ec*****omic correction, a *****rt ***** entry to a new level of stas*****, that this trend may also level off, or even disappear. However, that is not certain: it may be that the correction, due to other market forces either cultural or generational, will help things remain, in *****al housing, much as they were in 2001 through 2004. On the o*****r hand, virtually all economists predict a trend change in 2005, so it would be wise for rental agents to be aware of the shape of that ***** change, and to ***** at h***** ***** tools and skills needed to surmount whatever changes occur.

Introduction

*****y *****sessment ***** the property ***** in the UK, especially as it affects the marketing strategies used by letting agents, needs ***** take into account not only the availability of properties *****ered but ***** the numbers of individuals wanting to live in them. This is a simple equation in and of itself; however, there are myriad other *****fluences on the ***** market that al***** need to be taken into *****; these range from changes in government handling of property issues to the state of ***** in the rest of the European Uni*****, to the state ***** the British, and ***** ***** global, economy. A driver in ***** ***** let—the raw materials of the letting agent's profession—is ***** ***** of the housing market. If it is tight, there might ***** more individuals eager to find a flat or house to let. This ***** obviously make it easy for the letting agent ***** find clientele, ***** less easy to satisfy their desires or possibly their budget. ***** ***** is abundant housing on the market, *****n individuals seeking a place to let will likely have many choices and may not seek the assistance of a letting agent. When a letting agent is involved, ***** financial figures may be significantly less than in a tight housing market. Similar fact*****s will drive commercial ***** *****s.

In any case, there are ***** strategies that can be used in ***** sort of market, if one first recognizes what sort of market currently obtains.

Constructing the size ***** shape of the current property market in Br*****ain

Barrell et al (2004) note that house prices have r*****en particularly steeply in the UK ***** the recent *****s. Notably, ***** acceleration of ***** price increase has been steepest since 2002. In any discussion regarding best strategic marketing practices ***** ***** agents, the effects ***** the current conditions and the prospects for the near and medium terms must ********** be considered, predicted in