Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


Over the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a professional pet groomer driving ***** pet ***** business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels and remains in good health and cheer. Cashing on this market need, there has been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** ***** U.S. Bureau ***** Labor Statistics, show that by 2010, the dem***** for involving the ***** pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all professional pet groomers manage to groom on an average about seven to ten *****ogs on a d*****ily basis remaining engaged for nearly five to six days on a weekly *****. The key to emerge successful in a pet ***** ***** are loads of patience, love for animals and a constant yearn*****g to learn. Lack of marketing knowledge will spell disaster for ***** *****ing business. Hence the h*****mark of building a c*****pable pet grooming ***** are building a solid customer base which keeps returning ***** emerging as the top ***** the mind recall for customers. Once ***** have information regarding the *****nefits of a particular ***** grooming services, they will keep returning to the same company repeatedly. Hence a well ***** pet and a happy pet owner shall be the target of a serious businessman. Besides, it is seen that starting a mobile pet grooming business would ***** more advantageous as customers prefer that way. A 'pick and deliver pet ***** service' ***** come ***** a more convenient way. ("***** Grooming Products," n. d.)

Before rolling out a pet grooming business, it would be useful to do all the home work and be armed ***** the basic skills needed for entering the pet grooming profession. A professional pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the manner in which to handle ********** properly. One ***** also acquire knowledge regarding pet grooming as also the ***** of pet grooming by working under ***** guidance of a ***** pet groomer besides checking out some ***** the collection of books and e-books available ***** ***** ***** a pet ***** business. Having ***** regarding pets will certainly beneficial in this business. Some of ***** indicative points which ***** be helpful for starting on a pet grooming business are (i) thorough ***** regarding the dynamics of the pet grooming business (ii) different aspects of running a mobile pet grooming business (**********) Start-ups costs of ***** an independent pet ***** business (iv) details ***** pet grooming equipment, *****ols and supplies, wholesale dealers,


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