Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...


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Marketing Plan

Introduction:

Over the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a professional pet groomer driving ***** pet grooming business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels and remains in good health and cheer. Cashing on this market need, there ***** been proliferation of professional pet ********** offering their services. Therefore launching a pet ***** business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought out the U.S. Bureau ***** Labor Statistics, show that by 2010, the dem***** for involving the professional pet groomer's services would enhance by 12%. ("***** Grooming Products," n. d.)

Almost all ***** pet groomers manage to groom on an average ab***** seven to ten ********** on a d*****ily basis remaining engaged for nearly five to six days on a weekly *****. The key to emerge successful in ***** pet **********g business are loads of patience, love for *****imals and a constant yearning to learn. Lack of marketing knowledge will spell disaster ***** pet grooming business. Hence the hallmark of building a cap*****le ***** grooming business are building a solid cus*****mer base which keeps returning ***** emerging as the top of the mind recall for customers. Once ***** have information regarding ***** *****nefits of a particular pet grooming services, they will keep returning to the same company repeatedly. Hence a well ***** pet ********** a happy pet owner shall be the target ***** a serious businessman. Besides, it is seen ***** starting a mobile pet ***** business ***** be more advantageous as customers prefer that way. A 'pick and deliver pet grooming service' would come ***** a ***** convenient way. ("Pet Grooming *****," n. d.)

***** rolli*****g out a pet grooming business, it ***** be useful to do all the home work and be armed with the basic skills ********** for entering the ***** grooming profession. A professional pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the m*****nner in which to handle ********** properly. One ***** also acquire knowledge regard*****g pet grooming as also the ***** of pet grooming ***** *****ing under ***** guidance of a pr*****essi*****al pet groomer besides checking out some of the collection of books and e-books available online about ***** a pet grooming business. H*****ving knowledge regarding pets will certainly beneficial in ***** business. Some ***** the indicative points which would be helpful for starting on a pet ***** business are (i) thorough information ***** ***** dynamics of the pet grooming business (ii) different *****pects of running a mobile pet grooming business (iii) Start-ups costs of starting an independent pet ***** business (iv) details regarding pet grooming equipment, *****ols ***** supplies, wholesale dealers,

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