Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a pr*****essional pet groomer driving the pet ***** business to grow at a steady pace. Pet owners consider that a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, there has been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** the U.S. Bureau of Labor Statistics, show that by 2010, the dem***** for involving the professional pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all ***** pet ***** manage ***** groom on an average about seven to ten dogs on a d*****ily basis remaining engaged for nearly five to six days on a weekly basis. The key ***** emerge successful in a ***** ***** ***** are loads of patience, love for animals and a constant yearn*****g to learn. Lack of marketing knowledge will spell disaster for pet grooming business. Hence the hallmark of building a capable ***** grooming ***** are building a solid cus*****mer base which keeps returning and emerging as ***** top of the mind recall for customers. Once ***** have information regarding ***** *****nefits of a particular pet grooming services, they will keep returning to the same company repeatedly. Hence a well groomed pet ***** ***** happy pet owner shall be the target of a serious businessman. Besides, it is seen that starting a mobile pet ***** business would ***** more advantageous ***** customers prefer that way. A 'pick and deliver pet grooming service' ***** come as a ***** convenient way. ("***** Grooming *****," n. d.)

Before rolli*****g out a pet grooming business, it would be useful to do all the home work and be armed ***** ***** b*****ic skills ********** for entering the pet grooming profession. A professional ***** grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a good background regarding animal psychology and a groomer must know the manner in which to handle *****m properly. One ***** also acquire knowledge regarding pet grooming as ***** the ***** of ***** grooming by *****ing under the guidance of a ***** pet groomer besides checking out some ***** ***** collection of books and e-books available ***** about ***** a pet grooming business. H*****ving knowledge regarding pets will certainly beneficial in ***** business. Some of the indicative points which ***** be helpful for starting on a pet grooming business are (i) thorough ***** ***** ***** dynamics of the pet ***** business (ii) different ********** of running a mobile pet grooming business (iii) Start-ups costs of ***** an independent pet ***** business (iv) details regarding pet grooming equipment, tools ***** supplies, wholesale dealers,


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