Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


Over the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a professional pet groomer driving the pet ***** business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels and remains in good health and cheer. Cashing on this market need, *****re ***** been proliferation of ***** pet ********** offering their services. Therefore launching a pet grooming business would not only be a sound business proposition but *****lso be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** the U.S. Bureau of Labor Statistics, show that by 2010, the dem***** for involving the pr*****essional pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all professional pet groomers manage to groom on an average about seven to ten ********** on a d*****ily basis remaining engaged for nearly five ***** six days on a weekly *****. The key to emerge successful in a ***** **********g ***** are loads of patience, love for *****imals and a constant yearning to learn. Lack of marketing knowledge will spell disaster ***** pet grooming business. Hence the h*****mark of building a capable ***** grooming ***** are building a solid customer base which keeps returning ***** emerging as ***** top of the mind recall for customers. Once customers have information regarding the benefits of a particular pet grooming services, *****y will keep returning to the same company repeatedly. Hence a ***** groomed pet *****nd a happy pet owner shall be the target of a serious businessman. Besides, it is seen that starting a mobile pet grooming business would be more advantageous ***** ***** prefer that way. A 'pick and deliver pet grooming service' ***** come as a more convenient way. ("***** Grooming *****," n. d.)

Before rolli*****g out a pet ***** business, ***** would be useful to do all the home work and be armed ***** ***** b*****ic skills *****ed for entering the pet grooming profession. A professional pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the m*****nner in which to handle *****m properly. One ***** also acquire knowledge ***** pet ***** as also the ***** of pet grooming by ********** under the guidance of a pr*****essional pet groomer besides checking out some of ***** collection of books and e-books available ***** about ***** a pet ***** business. Having knowledge regarding pets will certainly beneficial in this business. Some of the indicative points which would be helpful for starting on a pet grooming business are (i) thorough information regarding ***** dynamics of the pet ***** business (ii) different *****pects of running a ***** pet grooming business (**********) Start-ups costs of ***** an independent pet ***** business (iv) details ***** pet grooming equipment, tools and supplies, wholesale dealers,


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