Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a pr*****essional pet groomer driving the pet grooming business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, *****re has been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** the U.S. Bureau ***** Labor Statistics, show that by 2010, the demand for involving the ***** pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all professional pet groomers manage to groom on an average about seven to ten ********** on a d*****ily basis remaining engaged for nearly five ***** six days on a weekly b*****sis. The key to emerge successful in a pet **********g business are loads of patience, love for animals and a constant yearning to learn. Lack of marketing knowledge will spell disaster ***** pet grooming *****. Hence the h*****mark of building a c*****pable ***** grooming business are building a solid cus*****mer base which keeps returning ***** emerging as the top of the mind recall for customers. Once ***** have information regarding ***** benefits of a particular pet grooming services, they ***** keep returning to the same company repeatedly. Hence a ***** ***** pet and a happy pet owner shall be the target of a serious businessm*****n. Besides, it is seen ***** starting a mobile pet grooming business would ***** more advantageous ***** customers prefer that way. A 'pick and deliver pet ***** service' ***** come as a ***** convenient *****. ("***** Grooming Products," n. d.)

Before rolling out a pet grooming business, ***** would be useful to do all the home work and be armed ***** ***** basic skills *****ed for entering the ***** grooming profession. A professional pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the manner in which to handle ********** properly. One can also acquire knowledge regarding pet ***** as also the business of ***** grooming ***** ********** under ***** guidance ***** a professi*****al pet groomer besides checking ***** some of the collection of books and e-books available online ***** ***** a pet grooming business. Having ***** regarding pets will certainly beneficial in ***** business. Some of ***** indicative points which ***** be helpful for starting on a pet grooming business are (i) thorough information ***** the dynamics of the pet ***** business (ii) different *****pects of running a ***** pet grooming business (**********) Start-ups costs of ***** an independent pet grooming business (iv) details regarding pet grooming equipment, *****ols ***** supplies, wholesale dealers,


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