Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing number of people engaging the services of a pr*****essional pet groomer driving ***** pet ***** business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels and remains in good health and cheer. Cashing on this market need, there ***** been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** ***** U.S. Bureau of Labor Statistics, show that by 2010, the dem***** for involving the professional pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all ***** pet ***** manage to groom on an average about seven to ten ********** on a d*****ily basis remaining engaged for nearly five to six days on a weekly b*****sis. The key to emerge successful in a pet ***** ***** are loads of patience, love for animals and a constant yearn*****g to learn. Lack of marketing knowledge will spell disaster ***** pet grooming business. Hence the h*****mark of building a capable pet grooming ***** are building a solid cus*****mer base which keeps returning ***** emerging as ***** top ***** the mind recall for customers. Once customers have information regarding ***** benefits of a particular ***** grooming services, they will keep returning to the same company repeatedly. Hence a well groomed pet and a happy pet owner shall be the target ***** a serious businessm*****n. Besides, it is seen that starting a mobile pet grooming business would be more advantageous ***** cus*****mers prefer that way. A 'pick and deliver pet grooming service' would come as a more convenient *****. ("***** Grooming Products," n. d.)

***** rolling out a pet grooming business, it ***** be useful to do all the home work and be armed ***** the basic skills needed for entering the pet grooming profession. A *****al ***** grooming certificate can ***** obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the m*****nner in which to handle them properly. One ***** also acquire knowledge ***** pet ***** as ***** the business of pet grooming by *****ing under ***** guidance ***** a professional pet groomer besides checking out some of the collection of books and e-books available online ***** ***** a pet ***** business. Having knowledge regarding pets will certainly beneficial in ***** business. Some ***** the indicative points which would be helpful for starting on a pet grooming business are (i) thorough information ***** ***** dynamics of the pet ***** business (ii) different aspects of running a mobile pet grooming business (iii) Start-ups costs of ***** an independent pet grooming business (iv) details regarding pet ***** equipment, tools and supplies, wholesale dealers,


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