Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing num*****r of people engaging the services of a pr*****essional pet groomer driving the pet ***** business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, there ***** been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** ***** U.S. Bureau of Labor Statistics, show that by 2010, the dem***** for involving the pr*****essional pet groomer's services ***** enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all professional pet groomers manage ***** groom on an average about seven to ten dogs on a d*****ily basis remaining engaged for nearly five ***** six days on a weekly *****. The key to emerge successful in ***** ***** ***** bus*****ess are loads of patience, love for *****imals and a constant yearning to learn. Lack of marketing knowledge will spell disaster ***** pet grooming business. Hence the h*****mark of building a capable ***** grooming business are building a solid customer base which keeps returning and emerging as ***** top of the mind recall for customers. Once customers have information regarding the benefits of a particular pet grooming services, they ***** keep returning to the same company repeatedly. Hence a well ***** pet ***** ***** happy pet owner shall be the target of a serious businessman. Besides, it is seen that starting a mobile pet ***** business would ***** more advantageous ***** ***** prefer that way. A 'pick and deliver pet grooming service' ***** come as a ***** convenient way. ("Pet Grooming *****," n. d.)

Before rolli*****g out a pet ***** business, ***** would be useful ***** do all the home work and be armed with ***** b*****ic skills needed for entering the ***** grooming profession. A professional pet grooming certificate can ***** obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the m*****nner in which to handle them properly. One can also acquire knowledge ***** pet ***** as ***** the business of pet grooming by working under the guidance ***** a ***** pet groomer besides checking ***** some of ***** collection of books and e-books available ***** about ***** a pet ***** business. H*****ving ***** regarding pets will certainly beneficial in this business. Some ***** the indicative points which would be helpful for starting on a pet grooming business are (i) thorough ***** regarding ***** dynamics of the pet ***** business (ii) different ********** of running a ***** pet grooming business (*****i) Start-ups costs of starting an independent pet grooming business (iv) details regarding pet grooming equipment, *****ols and supplies, wholesale dealers,


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