Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing number of people engaging the services of a pr*****essional pet groomer driving the pet ***** business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, there has been proliferation of professional pet ********** offering their services. Therefore launching a pet grooming business would not only be a sound business proposition but *****lso be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought out the U.S. Bureau ***** Labor Statistics, show that by 2010, the dem***** for involving the ***** pet groomer's services would enhance by 12%. ("***** Grooming Products," n. d.)

Almost all professional pet groomers manage to groom on an average about seven to ten *****ogs on a d*****ily basis remaining engaged for nearly five ***** six days on a weekly b*****sis. The key to emerge successful in a ***** ***** ***** are loads of patience, love for *****imals and a constant yearning to learn. Lack of marketing knowledge will spell disaster ***** pet grooming business. Hence the hallmark of building a capable pet grooming ***** are building a solid customer base which keeps returning and emerging as the top of the mind recall for customers. Once ***** have information regarding the benefits of a particular ***** grooming services, they ***** keep returning to the same company repeatedly. Hence a ***** groomed pet ***** a happy pet owner shall be the target ***** a serious businessm*****n. Besides, it is seen ***** starting a mobile pet ***** business would be more advantageous ***** customers prefer that way. A 'pick and deliver pet grooming service' would come as a ***** convenient way. ("Pet Grooming *****," n. d.)

Before rolling out a pet ***** business, ***** would be useful to do all the home work and be armed with ***** basic skills needed for entering the ***** grooming profession. A *****al pet grooming certificate can ***** obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the m*****nner in which to handle *****m properly. One can also acquire knowledge regarding pet grooming as also the ***** of ***** grooming ***** working under the guidance ***** a professional pet groomer besides checking out some of the collection of books and e-books available online about starting a pet ***** business. H*****ving ***** regarding pets will certainly beneficial in ***** business. Some of the indicative points which would be helpful for starting on a pet grooming business are (i) thorough ***** ***** the dynamics of the pet ***** business (ii) different aspects of running a ***** pet grooming business (iii) Start-ups costs of starting an independent pet ***** business (iv) details regarding pet grooming equipment, ********** and supplies, wholesale dealers,


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