Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


***** the years pet grooming business has turned out to be a lucrative one with increasing number of people engaging the services of a pr*****essional pet groomer driving the pet ***** business to grow at a steady pace. Pet owners consider that a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, there has been proliferation of professional pet groomers offering their services. Therefore launching a pet grooming business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought ***** ***** U.S. Bureau of Labor Statistics, show that by 2010, the dem***** for involving the professional pet groomer's services would enhance by 12%. ("***** Grooming Products," n. d.)

Almost all ***** pet ***** manage to groom on an average about seven to ten *****ogs on a d*****ily basis remaining engaged for nearly five to six days on a weekly *****. The key ***** emerge successful in ***** ***** groom*****g business are loads of patience, love for *****imals and a constant yearning to learn. Lack of marketing knowledge will spell disaster for pet grooming *****. Hence the h*****mark of building a c*****pable pet grooming business are building a solid customer base which keeps returning and emerging as the top of the mind recall for customers. Once customers have information regarding ***** *****nefits of a particular ***** grooming services, they ***** keep returning to the same company repeatedly. Hence a ***** groomed pet and a happy pet owner shall be the target of a serious businessm*****n. Besides, it is seen ***** starting a mobile pet grooming business ***** be more advantageous ***** ***** prefer that way. A 'pick ***** deliver pet ***** service' would come as a ***** convenient way. ("Pet Grooming *****," n. d.)

Before rolli*****g out a pet grooming business, ***** would be useful ***** do all the home work and be armed ***** the basic skills needed for entering the ***** grooming profession. A *****al pet grooming certificate can be obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a good background regarding animal psychology and a groomer must know the m*****nner in which to handle them properly. One can also acquire knowledge regarding pet ***** as ***** the business of pet grooming by working under ***** guidance ***** a professional pet groomer besides checking out some of the collection of books and e-books available online about ***** a pet grooming business. Having ***** regarding pets will certainly beneficial in this business. Some ***** ***** indicative points which ***** be helpful for starting on a pet ***** business are (i) thorough information regarding the dynamics of the pet grooming business (ii) different aspects of running a mobile pet grooming business (*****i) Start-ups costs of ***** an independent pet ***** business (iv) details ***** pet grooming equipment, tools ***** supplies, wholesale dealers,


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