Essay - Marketing Plan Introduction: Over the Years Pet Grooming Business Has...

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Marketing Plan


Over the years pet grooming business has turned out to be a lucrative one with increasing number of people engaging the services of a pr*****essional pet groomer driving the pet grooming business to grow at a steady pace. Pet owners consider th***** a properly groomed pet feels *****nd remains in good health and cheer. Cashing on this market need, *****re has been proliferation of professional pet groomers offering their services. Therefore launching a pet ***** business would not only be ***** sound business proposition but also be fulfilling one as well. If the figures of National Industry - Occupation Employment Matrix, which was brought out ***** U.S. Bureau ***** Labor Statistics, show that by 2010, the demand for involving the professional pet groomer's services would enhance by 12%. ("Pet Grooming Products," n. d.)

Almost all professional pet ***** manage ***** groom on an average about seven to ten dogs on a d*****ily basis remaining engaged for nearly five ***** six days on a weekly b*****sis. The key to emerge successful in a ***** **********g business are loads of patience, love for animals and a constant yearning to learn. Lack of marketing knowledge will spell disaster for pet grooming business. Hence the h*****mark of building a capable ***** grooming business are building a solid cus*****mer base which keeps returning ***** emerging as ***** top ***** the mind recall for customers. Once ***** have information regarding the benefits of a particular pet grooming services, *****y will keep returning to the same company repeatedly. Hence a well ***** pet *****nd a happy pet owner shall be the target ***** a serious businessm*****n. Besides, it is seen ***** starting a mobile pet ***** business ***** be more advantageous as customers prefer that way. A 'pick and deliver pet grooming service' would come ***** a ***** convenient *****. ("***** Grooming *****," n. d.)

Before rolling out a pet grooming business, ***** would be useful to do all the home work and be armed ***** ***** basic skills needed for entering the pet grooming profession. A *****al pet grooming certificate can ***** obtained from any pet school of repute. Besides, there are online courses on the subject. It pays to have a ***** background regarding animal psychology and a groomer must know the manner in which to handle them properly. One ***** also acquire knowledge ***** pet ***** as also the bus*****ess of ***** grooming ***** *****ing under the guidance ***** a professi*****al pet groomer besides checking out some of ***** collection of books and e-books available ***** about starting a pet ***** business. H*****ving ***** regarding pets will certainly beneficial in ***** business. Some of the indicative points which would be helpful for starting on a pet grooming business are (i) thorough information ***** the dynamics of the pet ***** business (ii) different aspects of running a mobile pet grooming business (iii) Start-ups costs of ***** an independent pet grooming business (iv) details regarding pet ***** equipment, *****ols and supplies, wholesale dealers,


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