Essay - Marketing PR Communications Process Analysis This Report is a Public...

Marketing

PR Communications Process Analysis

This report is a public relations communications process analys***** and therefore provides insights into one of the food industry's most successful organizations - Domino's Pizza. The report focuses on how the organizati***** regularly communicates with its external public, examines ***** overall effectiveness and impact of the communications process and giving some specific examples of the public relations tools used. Like many success stories in American history, Dominos is a rags to riches type story. Consider that in 1960 *****re was only a s*****gle Domino's Pizza ***** today there are over eight thousand ***** new more sites planned. "Tom Monaghan and his brother James purchased "DomiNick's," pizza store in Ypsilanti, Michigan. ***** borrowed $500 to buy the store. In 1961, James trades ***** half of the business to Tom for a Volkswagen Beetle." (Domino's Home Page) The pizza industry is a ***** than thirty billion dollar monster. In ***** United States alone, three billion pizzas ***** sold by more than sixty thousand pizzerias and that can be translated into every man, woman ***** child eating approximately twenty five pounds of pizza on an annual bas*****. Dominos has become a large part ***** the pizza industry's market share - evidence points to their ability to use new technology and public ***** ***** more effectively ***** the competition as the main reason for ***** success.

***** has an excellent approach to advertising strategy and media campaigns. ***** 2003, ***** Pizza was nominated as the ***** chain of ***** year by ***** Today which is the leading pizza industry magazine. Domino's Pizza has demonstrated a cons*****tent ********** to grow in spite of a consistently turbulent economy ***** stock market. Obviously public relations and advertising are far from foolproof so the organizational *****th can al***** be credited to a solid underst*****ing of ***** research that senior management uses to make various strategic decisions. The company ***** *****en very generous with its advertising budget and the company is also considered as a community asset when it comes to social ***** ethical matters.

Founded in 1960, Domino's Pizza is the recognized world leader in pizza deli***** operating a network ***** **********owned ********** franchise-owned *****s in ***** United States and international markets. Domino's *****'s Vision illustrates a company of exceptional people on a mission to be the best pizz***** delivery company in the world." (Domino's Home Page) Headquartered out ***** Ann Arbor, Michigan, ***** Pizza is no mom and pop ********** shop. "Domino's Pizza is the largest privately-held restaurant chain, ***** the eighth ***** of all restaurant chains in the world." (***** Home *****) The ***** consists of over eight ***** corporate owned or franchised s*****res in the United States or around the world. Domino's has become a global conglomerate with stores in over fifty countries and *****y employ over one hundred and ***** thousand employees. Each individual location may have around ten to twenty full and part time employees. This corporate structure helped sales exceed four billion *****s in 2002 ***** an