Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will ***** rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-***** ***** ********** in that it ***** roughly follow ***** plot line of the movie, with the player being able to play ***** role of one ***** main characters with the challenge of overcoming various enemies. The game ***** scheduled ***** be released ***** all major game systems. It will also be released as part of the pre-***** release promotions, roughly two months prior to the film hitting theaters.

Environmental Analysis

This product will be effected by environmental factors. Most notably will ***** the film in which it is based on. Prior to the ********** release, the video game's success will be dependent ***** ***** films pre-release marketing strategy. Although the video game can be marketed independently, it ***** re*****y dependent on ***** promotion of the film in general. If the film is not widely promoted, *****n few consumers ***** ***** interested in the video game. Th***** becomes even more true as Transformers is based on a ch*****racter set popular several decades ago. *****e release of the film is expected to create a new, nost*****lgia-***** hype for this character *****. The success of the video game is dependent on the success ***** the film's hype.

Further, the ***** game ***** also dependent on ***** film's overall box office success. If the film is not popular at ***** ***** office, then all related marketing *****s, including the video *****, will most likely not succeed. *****se environmental ***** are factors ***** cannot be controlled ***** the product makers. The *****st that can be done is to heavily promote the video game in order to build hype for the upcoming movie release, which ***** thus create more demand for the video *****.

Marketing Strategy

The ********** marketing ***** will to coordinate efforts with ***** products that ***** spin offs of ***** movie. By creating a joint marketing strategy, all producers will benefit because all the products are re*****y selling the same thing: ***** Transformer label. Consumers will not see each product as a separate entity but instead ***** part ***** the Transformer franchise. Thus, it is important to create a conc*****e and coordinated marketing message. For example, if the movie is targeted *****wards adults but other products are ***** towards grade school kids, the marketing strategies will work against ***** *****. Instead, ***** franchise as a whole needs to m*****rket the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up with, and ***** therefore familiar with, the *****. Namely, males *****tween the ages of twenty-five ***** forty. This is ***** one ***** main target groups for video games in *****.

Marketing Mix

As previously stated, the product will be a video game based on the ***** Transformers. Further, it ***** be made


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