Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile ***** similar to most movie-based video games in that it will roughly follow the plot line of the movie, with the player being able to play ***** role of one ***** main characters with the challenge of overcoming various enemies. The game ***** scheduled to be released ***** all major game systems. It ***** also be released as part of the pre-movie release promotions, roughly two months prior ***** the ***** hitting theaters.

Environmental Analysis

This ***** will be effected by environmental factors. Most notably will be the film in which it is based on. Prior to the films release, the video game's success will be dependent ***** the films pre-release marketing strategy. Although ***** video game can be marketed independently, it is re*****y dependent on the promotion of ***** film in general. If the ***** ***** not widely promoted, then few consumers ***** be interested in the video *****. This becomes even more true as ***** is based on a ch*****racter set popular several decades ago. The release of the film is expected ***** create a new, nostalgia-***** hype for th***** character *****. The success of ***** ***** game is ***** on the success of the film's hype.

Fur*****r, the video game ***** ***** dependent ***** ***** film's overall box office success. If the film is not popular at ***** box office, ***** all related market*****g products, including the video game, will most likely not succeed. *****se environmental factors are factors ***** cannot be controlled ***** the product makers. The *****st that can be done ***** to heavily promote the ***** game in order to build hype for the upcoming movie *****, ***** ***** thus create more demand ***** the video *****.

Marketing Strategy

***** best marketing ***** will to coordinate efforts with ***** *****s ***** ***** spin offs of ***** movie. By creating a joint marketing strategy, all producers will benefit because all the products are re*****y selling the same thing: ***** Transformer label. Consumers will not see each product as a separate entity but instead as part of the Transformer franchise. Thus, it is important to ***** a conc*****e *****nd coordinated marketing message. For example, if the movie is targeted *****wards adults ***** other ***** are targeted towards grade school kids, the ***** strategies will work against each o*****r. Instead, the franchise ***** a whole needs to market the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, and ***** therefore familiar with, the **********. Namely, males *****tween the ages ***** twenty-five ***** forty. This is also one ***** main target gro*****s for video games in *****.

Marketing Mix

As previously stated, the product will be a video g*****me based on ***** ***** Trans*****mers. Further, it ***** be made


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