Essay - Marketing I. Product Description the Product to be Marketed is...

Marketing

I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based video games in that it ***** roughly follow ***** plot line of the movie, with the player being able to play ***** role ***** one of main characters with the challenge ***** overcoming various enemies. The game is scheduled ***** be released for all major game systems. It will also be ***** as part of the pre-movie release promotions, roughly two months prior to ***** film hitting theaters.

Environmental Analysis

This product will be effected by environmental factors. Most notably will ***** the ***** in which it is based on. Prior to the films *****, the video ********** success will be dependent ***** the ***** pre-release marketing strategy. Although ***** video game can be marketed independently, it is re*****y dependent on the promotion of ***** film in general. If the film ***** not widely promoted, ********** few consumers ***** be interested in the video *****. This *****comes even more true as Transformers is based on a character set popular several decades ago. ***** release ***** the film is expected ***** create a new, nostalgia-***** hype for this character *****. The success of ***** ***** game is ***** on the success ***** the film's hype.

Fur*****r, the video game ***** ***** dependent on the film's overall box office success. If the film is not popular at ***** ***** office, then all related market*****g *****s, including the video game, will most likely not succeed. *****se environmental ***** are factors ***** cannot be controlled by the product makers. The *****st that can be done ***** to heavily promote the video game in order to build hype ***** ***** upcoming movie release, which ***** thus create more demand for the video game.

Marketing Strategy

***** best marketing strategy will to coordinate efforts with ***** *****s that ***** spin offs of ***** movie. By creating a joint marketing *****, all producers will benefit because all the products are really selling the same thing: ***** Transformer label. Consumers will not see each product as a separate entity but instead ***** part of the Transformer franchise. Thus, it is important to create a concise and coordinated marketing message. For example, if the movie is targeted *****wards adults but other products are ***** towards grade school kids, the ***** strategies will work against each *****. Instead, the franchise as a whole needs to m*****rket the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, and are therefore familiar with, the **********. Namely, males between the ages of twenty-five and forty. This is also one the main target gro*****s for video games in general.

Marketing Mix

As previously stated, the product will be a video game based on ***** movie Trans*****mers. Further, it will be made