Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-***** video games in that it will roughly follow ***** plot line of the movie, with the player being able to play ***** role ***** one of main characters with the challenge ***** overcoming various enemies. The game is scheduled ***** be released for all major game systems. It will also be released as part of ***** pre-***** release promotions, roughly two months prior to the film hitting theaters.

Environmental Analysis

This product will be effected by environmental fac*****rs. Most notably will ***** the film in which it is based on. Prior to the *****s *****, the video game's success will be dependent on the films pre-release marketing strategy. Although ***** video game can be marketed independently, it is re*****y dependent on the promotion of the film in general. If the film is not widely promoted, *****n few consumers ***** ***** interested in the video game. This becomes even more true as ***** is based on a character set popular several decades ago. ***** release of the film is expected ***** create a new, nostalgia-***** hype for this character set. The success of ***** ***** game is ***** on the success of the film's hype.

Fur*****r, the video game is also dependent on ***** film's overall box office success. If the film is not popular at ***** box office, then all related marketing *****s, including the video *****, will most likely not succeed. *****se envir*****mental factors are factors that cannot be controlled by the product makers. The *****st that can be done is to heavily promote the video game in order to build hype for ***** upcoming movie release, ***** will thus create more demand ***** the video game.

Marketing Strategy

The best marketing strategy will to coordinate efforts with all *****s that are spin offs of ***** movie. By creating a joint marketing strategy, ***** producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as ***** ***** the ***** franchise. Thus, it is important ***** create a conc*****e and coordinated marketing message. For example, if the ***** is targeted towards adults but other products are targeted towards grade school kids, the ***** strategies will work against ***** o*****r. Instead, the franchise as a whole needs to m*****rket the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, ***** are therefore familiar with, the Transformers. Namely, males *****tween the ages of twenty-five and forty. This is also one ***** main target gro*****s for video ***** in general.

Marketing Mix

As previously stated, the product will be a video g*****me based on ***** movie *****. Further, it ***** be made


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