Essay - Marketing I. Product Description the Product to be Marketed is...


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85
Copyright Notice

Marketing

*****. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-***** ***** games in that it will roughly follow the plot line of the movie, with the player ********** able to play the role ***** one of main characters with ***** challenge ***** overcoming various enemies. The game is scheduled ***** be released for all major game systems. It will also be released as part of the pre-***** release promotions, roughly two months prior to ***** ***** hitting theaters.

Environmental Analysis

This product will be effected by environmental fac*****rs. Most notably will be the film in which it is based on. Prior to the films *****, the video *****'s success will ***** dependent ***** the ***** pre-release marketing strategy. Although the video game can be marketed in*****ly, it ***** re*****y dependent on ***** promotion of the film in general. If the ***** is not widely promoted, then few consumers will ***** interested in the video *****. Th***** becomes even more true as Transformers is based on a ch*****racter set popular several decades ago. ***** release ***** the film is expected ***** create a new, nost*****lgia-***** hype for th***** character *****. *****e success of ***** video game is ***** on the success ***** the film's hype.

Further, the ***** game ***** also dependent ***** ***** film's overall box office success. If the film is not popular at the box office, *****n all related market*****g products, including the video game, will most likely not succeed. These environmental factors are factors that cannot be controlled by the product makers. The best that can be done ***** to heavily promote the video game in order to build ***** for ***** upcoming movie *****, which ***** thus create more demand for the video *****.

Marketing Strategy

***** best marketing ***** will to coordinate efforts with all *****s that ***** spin offs of the movie. By creating a joint marketing strategy, all producers will benefit because all the products are re*****y selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as part of the Transformer franchise. Thus, it is important ***** ***** a concise ********** coordinated marketing message. For example, if the movie is targeted towards adults but other products are targeted towards grade school kids, the marketing strategies will work against each other. Instead, the franchise as a whole needs to market the entire image ***** a particular, targeted *****. In this case it will be towards those individuals who grew up w*****h, and are therefore familiar with, the *****. Namely, males *****tween the ages of twenty-five ***** forty. This is also one the main target groups for video ***** in *****.

Marketing Mix

As previously stated, ***** product will be a video game based on the movie Trans*****mers. Further, it will be made

. . . . [END OF TERM PAPER PREVIEW]

Download full paper (and others like it)    |    Order a brand new, custom paper

© 2001–2017   |   Thesis Papers about Marketing I. Product Description the Product to be Marketed is   |   Thesis Papers Samples