Essay - Marketing I. Product Description the Product to be Marketed is...

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*****. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will ***** rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-***** video games in that it ***** roughly follow ***** plot line of the movie, with the player *****ing able ***** play the role of one ***** main characters with ***** challenge of overcoming various enemies. The game is scheduled to be released ***** all major game systems. It will also be released as part of the pre-movie release promotions, roughly two months prior ***** the ***** hitting theaters.

Environmental Analys*****

This product will be effected by environmental factors. Most notably will be the film in which it is based on. Prior to the ********** release, the video ********** success will ***** dependent ***** the films pre-release marketing strategy. Although the video game can be marketed independently, it is re*****y dependent on ***** promotion of the film in general. If the film ***** not widely promoted, then few consumers will be interested in the video *****. This becomes even more true as Transformers is based on a character set popular several decades ago. The release ***** the film is expected to create a new, nostalgia-***** hype for this character *****. The success of the video game is dependent on the success of the film's hype.

Fur*****r, the video game is also dependent ***** ***** film's overall box office *****. If the film is not popular at ***** box office, ***** all related marketing products, including the video game, will most likely not succeed. These environmental ***** are factors that cannot be controlled ***** the product makers. The best ***** can be done is to heavily promote the video game in order to build hype ***** the upcoming movie *****, ***** will thus create more demand for the video game.

Marketing Strategy

***** *****st ***** strategy ***** to coordinate efforts with all *****s that ***** spin offs of ***** movie. By creating a joint marketing *****, ***** producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as ***** ***** the ***** franchise. Thus, it is important ***** ***** a conc*****e *****nd coordinated marketing message. For example, if the ***** is targeted towards adults but other products are ***** towards grade school kids, the marketing strategies will work against each o*****r. Instead, the franchise ***** a whole needs to m*****rket the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, and ***** therefore familiar with, the *****. Namely, males between the ages of twenty-five and forty. This is ***** one ***** main target gro*****s for video games in *****.

Marketing Mix

As previously stated, the product will be a video game based on the movie Transformers. Further, it ***** be made


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