Essay - Marketing I. Product Description the Product to be Marketed is...


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Marketing

I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based ***** games in that it ***** roughly follow ***** plot line of the movie, with the player *****ing able ***** play ***** role ***** one of main characters with the challenge of overcoming various enemies. The game is scheduled to be released for all major game systems. It will also be released as part ***** the pre-movie release promotions, roughly two months prior to ***** ***** hitting theaters.

Environmental Analysis

This product will be effected by environmental fac*****rs. Most notably will be the film in which it is based on. Prior to the films *****, the video *****'s success will be dependent on ***** films pre-release marketing strategy. Although the video game can be marketed in*****ly, it is re*****y dependent on ***** promotion of the film in general. If the film ***** not widely promoted, then few consumers will ***** interested in the video game. This becomes even more true as Transformers is based on a ch*****racter set popular several decades ago. The release of the film is expected to create a new, nost*****lgia-based hype for th***** character set. The success of the video game is dependent on the success ***** the film's hype.

Fur*****r, the ***** game ***** also dependent on ***** film's overall box office *****. If the film is not popular at ***** box office, ***** all related market*****g *****s, including the video game, will most likely not succeed. *****se environmental fac*****rs are factors ***** cannot be controlled by the product makers. The *****st that can be done ***** to heavily promote the ***** game in order to build ***** for the upcoming movie release, ***** ***** thus create more demand for the video game.

Marketing Strategy

The ********** marketing ***** will to coordinate efforts with all products ***** are spin offs of the movie. By creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: ***** Transformer label. Consumers will not see each product as a separate entity but instead as ***** of the Transformer franchise. Thus, it is important to create a conc*****e *****nd coordinated marketing message. For example, if the movie is targeted *****wards adults ***** other ***** are ***** towards grade school kids, the marketing strategies will work against each other. Instead, the franchise as a whole needs to market the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, and are therefore familiar with, the Transformers. Namely, males *****tween the ages of twenty-five and forty. ***** is ***** one ***** main target gro*****s for video ***** in *****.

Marketing Mix

As previously stated, the product will be a video g*****me based on ***** movie *****. Further, it ***** be made

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