Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will ***** rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-***** video ********** in that it will roughly follow ***** plot line of the movie, with the player being able ***** play the role ***** one of main characters with ***** challenge ***** overcoming various enemies. The game is scheduled to be released ***** all major game systems. It will also be released as part of the pre-***** release promotions, roughly two months prior ***** ***** film hitting theaters.

Environmental Analys*****

This product will be effected by environmental factors. Most notably will ***** the ***** in which it is based on. Prior to the films release, the video *****'s success will be dependent ***** the films pre-release marketing strategy. Although the video game can be marketed in*****ly, it ***** really dependent on the promotion of ***** film in general. If the film is not widely promoted, then few consumers ***** ***** interested in the video *****. Th***** becomes even more true as ***** is based on a ch*****racter set popular several decades ago. The release ***** the film is expected ***** create a new, nostalgia-based hype for th***** character *****. The success of the ***** game is ***** on the success of the film's hype.

Further, the video game is ***** dependent on ***** film's overall box office success. If the film is not popular at ***** ***** office, ***** all related marketing *****s, including the video *****, will most likely not succeed. *****se environmental ***** are factors ***** cannot be controlled ***** the product makers. The *****st that can be done is to heavily promote the video game in order to build ***** ***** the upcoming movie *****, ***** ***** thus create more demand for the video *****.

Marketing Strategy

***** best marketing strategy will to coordinate efforts with all *****s that are spin offs of the movie. By creating a joint marketing *****, all producers will benefit because all the products are re*****y selling the same thing: ***** Transformer label. Consumers will not see each product as a separate entity but instead ***** part of the Transformer franchise. Thus, it is important ***** create a conc*****e and coordinated marketing message. For example, if the movie is targeted towards adults but other products are ***** towards grade school kids, the marketing strategies will work against ***** *****. Instead, the franchise as a whole needs to m*****rket the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, ***** are therefore familiar with, the Transformers. Namely, males between the ages of twenty-five and forty. This is also one ***** main target groups for video games in general.

Marketing Mix

As previously stated, the product will be a video game based on ***** ***** Trans*****mers. Further, it will be made


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