Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based video games in that it will roughly follow the plot line of the movie, with the player ********** able to play the role ***** one of main characters with ***** challenge of overcoming various enemies. The game is scheduled to be released ***** all major game systems. It ***** also be released as part of the pre-***** release promotions, roughly two months prior ***** the film hitting theaters.

Environmental Analys*****

This product will be effected by environmental factors. Most notably will ***** the ***** in which it is based on. Prior to the films release, the video game's success will be dependent ***** the films pre-release marketing strategy. Although the video game can be marketed independently, it ***** really dependent on ***** promotion of the film in general. If the film is not widely promoted, ********** few consumers will ***** interested in the video *****. Th***** becomes even more true as ***** is based on a ch*****racter set popular several decades ago. ***** release of the film is expected to create a new, nost*****lgia-***** hype for this character *****. *****e success of ***** ***** game is dependent on the success of the film's hype.

Fur*****r, the video game ***** also dependent on the film's overall box office *****. If the film is not popular at ***** box office, then all related market*****g *****s, including the video game, will most likely not succeed. These environmental fac*****rs are factors ***** cannot be controlled by the product makers. The *****st that can be done ***** to heavily promote the video game in order to build ***** for the upcoming movie release, which ***** thus create more demand for the video game.

Marketing Strategy

***** best marketing ***** will to coordinate efforts with all *****s that ***** spin offs of ***** movie. By creating a joint marketing strategy, ***** producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead ***** part of the ***** franchise. Thus, it is important to create a concise and coordinated marketing message. For example, if the ***** is targeted *****wards adults ***** other ***** are ***** towards grade school kids, the ***** strategies will work against ***** other. Instead, the franchise as a whole needs to m*****rket the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up w*****h, ***** ***** therefore familiar with, the Transformers. Namely, males between the ages of twenty-five and forty. This is ***** one ***** main target gro*****s for video games in *****.

Marketing Mix

As previously stated, the product will be a video game based on the movie Trans*****mers. Further, it ***** be made


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