Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will be rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based ***** games in that it will roughly follow ***** plot line of the movie, with the player being able ***** play ***** role ***** one of main characters with the challenge of overcoming various enemies. The game ***** scheduled to be released for all major game systems. It ***** also be released as part of the pre-***** release promotions, roughly two months prior to ***** film hitting theaters.

Environmental Analysis

This product will be effected by environmental factors. Most notably will ***** the film in which it is based on. Prior to the films release, the video ********** success will be dependent ***** ***** films pre-release marketing strategy. Although the video game can be marketed independently, it is really dependent on the promotion of the film in general. If the film ***** not widely promoted, then few consumers will ***** interested in the video *****. This becomes even more true as ***** is based on a ch*****racter set popular several decades ago. ***** release ***** the film is expected to create a new, nostalgia-***** hype for th***** character set. The success of the ***** game is ***** on the success of the film's hype.

Further, the video game is ***** dependent on ***** film's overall box office success. If the film is not popular at ***** box office, then all related market*****g *****s, including the video game, will most likely not succeed. These environmental fac*****rs are factors that cannot be controlled ***** the product makers. The best ***** can be done is to heavily promote the ***** game in order to build ***** for the upcoming movie release, ***** ***** thus create more demand ***** the video game.

Marketing Strategy

***** *****st marketing ***** will to coordinate efforts with ***** *****s that ***** spin offs of ***** movie. By creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: ***** Transformer label. Consumers will not see each product as a separate entity but instead ***** part ***** the Transformer franch*****e. Thus, it is important to ***** a concise ********** coordinated marketing message. For example, if the ***** is targeted *****wards adults ***** other products are targeted towards grade school kids, the marketing strategies will work against each o*****r. Instead, the franchise as a whole needs to m*****rket the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up with, and are therefore familiar with, the **********. Namely, males between the ages of twenty-five and forty. ***** is also one ***** main target gro*****s for video ***** in general.

Marketing Mix

As previously stated, the product will be a video ***** based on ***** movie Transformers. Further, it ***** be made


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