Essay - Marketing I. Product Description the Product to be Marketed is...

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*****. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will ***** rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based ***** games in that it ***** roughly follow ***** plot line of the movie, with the player ********** able ***** play the role of one of main characters with the challenge of overcoming various enemies. The game ***** scheduled to be released ***** all major game systems. It will also be ***** as part of the pre-movie release promotions, roughly two months prior ***** ***** ***** hitting theaters.

Environmental Analysis

This product will be effected by environmental factors. Most notably will be the film in which it is based on. Prior to the films release, the video game's success will ***** dependent on the ***** pre-release marketing strategy. Although the video game can be marketed in*****ly, it is really dependent on ***** promotion of the film in general. If the film ***** not widely promoted, then few consumers will ***** interested in the video game. This becomes even more true as Transformers is based on a character set popular several decades ago. ***** release ***** the film is expected to create a new, nostalgia-***** hype for this character set. The success of the ***** game is dependent on the success ***** the film's hype.

Fur*****r, the video game is ***** dependent ***** the film's overall box office success. If the film is not popular at the ***** office, *****n all related market*****g *****s, including the video game, will most likely not succeed. *****se environmental ***** are fac*****rs that cannot be controlled by the product makers. The *****st that can be done is to heavily promote the video game in order to build ***** ***** ***** upcoming movie *****, which ***** thus create more demand for the video *****.

Marketing Strategy

The *****st marketing ***** will to coordinate efforts with ***** products ***** are spin offs of the movie. By creating a joint marketing strategy, all producers will benefit because all the products are re*****y selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead ***** part of the ***** franch*****e. Thus, it is important to ***** a concise and coordinated marketing message. For example, if the movie is targeted towards adults but other products are ***** towards grade school kids, the ***** strategies will work against ***** other. Instead, the franchise as a whole needs to market the entire image ***** a particular, targeted *****. In this case it will be towards those individuals who grew up with, ***** are therefore familiar with, the *****. Namely, males between the ages ***** twenty-five and forty. This is also one ***** main target gro*****s for video ***** in *****.

Marketing Mix

As previously stated, the product will be a video g*****me based on the ***** Trans*****mers. Further, it will be made


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