Essay - Marketing I. Product Description the Product to be Marketed is...

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I. Product Description

The product to be marketed is a video game based on the upcoming Transformers feature film. The game will ***** rated for all audiences but will contain some non-graphic violence. Its style wile be similar to most movie-based video ********** in that it ***** roughly follow the plot line of the movie, with the player being able to play ***** role of one ***** main characters with the challenge of overcoming various enemies. The game is scheduled ***** be released ***** all major game systems. It will also be ***** as part of the pre-***** release promotions, roughly two months prior to ***** ***** hitting theaters.

Environmental Analys*****

This product will be effected by environmental factors. Most notably will be the film in which it is based on. Prior to the films release, the video game's success will be dependent ***** the ***** pre-release marketing strategy. Although the video game can be marketed in*****ly, it ***** re*****y dependent on ***** promotion of the film in general. If the film is not widely promoted, ********** few consumers will ***** interested in the video *****. This becomes even more true as ***** is based on a ch*****racter set popular several decades ago. ***** release of the film is expected ***** create a new, nostalgia-***** hype for this character *****. The success of ***** video game is dependent on the success of the film's hype.

Further, the ***** game ***** ***** dependent on the film's overall box office *****. If the film is not popular at the ***** office, *****n all related marketing products, including the video game, will most likely not succeed. *****se environmental factors are factors ***** cannot be controlled by the product makers. The best that can be done is to heavily promote the ***** game in order to build ***** ***** ***** upcoming movie *****, ***** will thus create more demand for the video game.

Marketing Strategy

***** ********** marketing ***** will to coordinate efforts with all products that are spin offs of ***** movie. By creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead ***** part of the Transformer franchise. Thus, it is important to ***** a concise and coordinated marketing message. For example, if the ***** is targeted towards adults ***** other products are ***** towards grade school kids, the ***** strategies will work against each o*****r. Instead, the franchise as a whole needs to m*****rket the entire image ***** a particular, targeted market. In this case it will be towards those individuals who grew up with, and ***** therefore familiar with, the Transformers. Namely, males *****tween the ages ***** twenty-five ***** forty. This is also one the main target groups for video ********** in general.

Marketing Mix

As previously stated, the product will be a video game based on the movie *****. Further, it will be made


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