Essay - Marketing Tupperware Corporation, a Multinational Company, is One of the...


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marketing

***** Corporation, a multinational company, is one of the world's leading direct sellers. Through its Tupperware brand, ***** company provides consumers a number of products with premium food storage and preparation and serving items. Tupperware also offers premium beauty and skin care *****, mainly in North America, through its BeautiControl *****. Designed to accommodate food of every shape and size, each Tupperware conta*****er features a flexible se*****l that expands to fit those odd-shaped *****s that may slightly exceed the height of the container.

Tupperware makes use of different national and inter***** magazines and trade journals for advertising ***** products and their features. Tupperware ***** sure ***** it can meet the needs ***** homemakers' kitchen related ***** (Kotler and Fox, 1985).

***** contrast, Rubbermaid creates and manufactures innovative things that organize our lives. As the trendsetter in the housewares industry for innovation and product design, ***** categories span home storage and garage organization, food ***** and laundry, bath ***** cleaning, closet organization and refuse removal. Product lines include Home Organization (home storage, drawers, laundry & utility, wastebaskets), Kitchen & Bath (food *****, kitchen organization, bath), Cleaning (smallwares and stickgoods), Closet ***** (complete systems both free st*****ing and mounted), and Hardware/Seasonal (refuse, outdoor & garage storage, insulated, hardware & tools, lawn & garden, mailboxes). Rubbermaid ***** can be found in mass retailers, hardware & home center stores, warehouse clubs, supermarkets, drug stores, department stores, specialty stores, and distributors. Rubbermaid advertises its products for general ***** through various trade *****, television shows, and newspapers (Kotler and *****, 1985).

Reference

Kotler, P. ***** Fox, K. F. A. (1985). Strategic marketing for educational institutions. Englewood Cliffs, NJ:

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