Essay - Maytag Events Maytag Company Started in 1893 as a One...

Maytag Events

Maytag Company started in 1893 as a one of the manufacturer of farm equipments and soon they started to manufacture feeders and harvest*****g *****. One ***** the owners was able to produce the first home washing machine and it was a hit. In 1925, they were ***** to join the New York Stock Exchange. Maytag discontinued producing *****hing machine but instead manufactured military airplanes during World War II. After ***** war they continued to grow. Today Maytag Corporation is comprised of three divisions, the appliance group, Hoover group ***** diversified products ***** (Maytag Collec*****rs Club, 1999). Altogether, full or nearly full lines of appliances are marketed in the United States under Admiral, Jenn-Air, Magic Chef and Maytag brands (Maytag Collectors Club, *****). The products of Maytag are distributed and being sold internationally where the head office is located in Newton, Iowa.

In April 2005, ***** resolved ***** lawsuit filed against them regarding the purchased made by the customer of Maytag Neptune Washers that causes too much trouble with them and in addition, it has odor, mold and mildew problems. More than two million consumers are included in the class, and may receive repair reimbursements, replacement costs up to $500, *****/***** washing machine purchase certificates up to $1000 (ConsumerAffairs.com, *****). The consumers who purchased ***** unit from April 1, *****997 ***** August 9, 2004 can avail of *****, replacement or purchased *****.

***** May 2005, the company suffered ***** loss of consumers plus ***** have to pay the consumers because ***** the lawsuit filed against them. Aside from that, ***** suffered from the domestic workers that they ***** highly compared to offshore employees. Maytag also faces new Asian competi*****rs, including LG Electronics, the South Korean manufacturer that stole the spotlight last year ***** a refrigerator that featured a flat-screen television in its door panel (ConsumerAffairs.com, *****).

In March 14, 2006, Maytag announced ***** merging of the company to Whirlpool Corp. As based on the article of ConsumerAffairs.com (2006):

***** are pleased with the decision... that the global home-appliance industry is open and competitive," said Jeff M. Fettig, Whirlpool's chairman and CEO. "This transaction will result in better products, quality and service, as well as cost efficiencies, which will enhance our ability to succeed in the competitive ***** home-appliance industry. Consumers will benefit from a combined Whirlpool and Maytag business."

Since Whirlpool is the number manufacturer of home *****, ********** are now committed to serve the country 70% of washers and dryers.

Bibliography

ConsumerAffairs.com (April 2005) "Maytag Settles Neptune Washer Lawsuit" [Online] Available at: http://www.consumeraffairs.com/news04/2005/maytag_lawsuit.html

ConsumerAffairs.com (May 2005) "Maytag Sold to Investor Group" [*****] Available at: http://www.consumeraffairs.com/news04/2005/maytag.html

ConsumerAffairs.com (March 2006) "*****-Maytag Merger Gets Final OK" [Online] Available at: http://www.consumeraffairs.com/news04/2006/03/whirpool_maytag_approval.html

Maytag ***** Club (1*****99) "Maytag History" [*****] Available *****: