Essay - Migros Company Visit Introduction Number of Corporations of all Types...


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Migros Company Visit

***** number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality of life for its partners and the customers it serves through such practices, which is a truly rem*****rkable approach to doing business for grocery s*****res ***** traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these ***** t*****ctics have not always worked out the way the company envisioned or desired, to its credit, Migros continues to adhere to these socially responsible business practices today ***** expects them to help fuel its continued growth into new markets in the future. To determine what fact*****s have played a role in the company's growth to date, ***** paper provides an overview of the comp*****y's history, some key ***** and figures about Migros, its corporate strategy/philosophy and current ***** past issues ***** have affected the company. A summary of ***** research and lessons learned are provided in the conclusion.

Review and Discussion

***** ***** the company.

Established ***** 1925 by Gottlieb Duttweiler, Migros has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a major ***** retailer ***** employer in Switzerland today (About *****, 2009). According to Migros' ***** Web site, "With a starting capital of 100,000 francs, Gottlieb Duttweiler bought five Model T Ford trucks and stocked ***** ***** six basic products (coffee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in 1948 (***** Migros), Migros has diversified from ***** six ***** products over the years ***** now offers ***** ***** a one-stop shopping experience that rivals American-based Wal-Mart. ***** to ***** corporate ***** site, "Whatever you think ***** is, you are right because Migros ***** as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot more" (About Migros, 2009, p. 2).

***** figures and facts.

*****, ***** is the largest retailer in Switzerl***** as well ***** being one of the 500 ***** companies in the entire world (About Migros, 2009). According to Reinhardt and his associates, "Primarily a ret*****iler for foods ***** near-foods products, the cooperative Migros, with close ***** 600 retail outlets in Switzerland (but only four outside its domestic market), is facing stiffer competition, both from existing competitors (***** as Coop) and new arrivals (such as hard discounters Lidi ***** Aldi)" (p. 37). The company employs almost 80,000 people and h***** annual revenues in excess of 20 billion francs (*****

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