Essay - Migros Company Visit Introduction Number of Corporations of all Types...


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Migros Company Visit

***** number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality ***** life for its partners and the customers it serves through such practices, which is a truly remarkable approach to doing business for ***** stores ***** traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these ***** tactics have not always worked out the way the company envisioned or desired, to its credit, Migros continues to adhere to these socially ***** business practices today and expects them to help fuel its continued growth into new markets in the future. To determ*****e what factors have played a role in the *****'s growth to date, ***** paper provides an overview of ***** company's history, some key facts ***** figures ab***** Migros, ***** corporate strategy/philosophy and current and past issues that have affected the company. A summary of ***** research ***** lessons learned are provided in the conclusion.

Review and Discussion

***** ***** the company.

Established ***** 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a major grocery retailer and employer in Switzerl***** today (About Migros, 2009). Accord*****g to ********** ***** Web site, "With a starting capital of 100,000 francs, ***** Duttweiler bought five Model ***** Ford trucks and stocked ***** with six basic products (c*****fee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in *****948 (About Migros), Migros has diversified from these six ***** products over the years ***** now offers its customers a one-stop shopping experience that rivals American-based Wal-Mart. According to ********** corporate ***** site, "Whatever you think Migros is, you ***** right because Migros ***** as versatile as hardly another company in Switzerland: it's ***** centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery ***** and even a lot more" (***** Migros, 2009, p. 2).

Key ***** ***** *****.

*****, ***** is the largest retailer in Switzerland as well as be*****g one of the 500 largest companies in ***** entire world (About Migros, 2009). According to Reinhardt and ***** *****sociates, "Primarily a retailer for foods ***** near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only four outside its domestic market), is fac*****g stiffer competition, both from existing competi*****rs (***** as Coop) and new arrivals (such as hard discounters Lidi ***** Aldi)" (p. 37). The ***** em*****loys almost 80,000 people and h***** annual revenues in excess of 20 billion francs (*****

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