Essay - Migros Company Visit Introduction Number of Corporations of all Types...


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Migros Company Visit

***** number of corporations of all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations ***** engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving ***** quality ***** life for its partners and the customers it serves through such *****, which is a truly remarkable approach to doing business for grocery stores which traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these business t*****ctics have not always worked out the way the company envisioned or desired, to ***** credit, Migros continues ***** adhere to these socially responsible ***** practices today and expects them to help fuel its continued growth into new markets in the future. To determine what factors ***** played a role in the *****'s growth to date, this paper provides an overview of the comp*****y's history, some key facts and figures about Migros, its corporate strategy/philosophy and current and past issues ***** have affected the company. A summary of the research ***** lessons learned are provided in the conclusion.

Review and Discussion

***** ***** the company.

***** in 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a m*****jor ***** retailer ***** employer in Switzerland today (About Migros, 2009). Accord*****g to ********** corporate Web site, "With a starting capital of 100,000 francs, Gottlieb Duttweiler bought five Model T Ford trucks and stocked *****m ***** six basic products (c*****fee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in 1948 (***** Migros), Migros has diversified from these six basic products over the years and now offers its customers a one-stop shopping experience that rivals American-based Wal-Mart. According to ********** corporate ***** site, "Whatever you think Migros is, you are right because Migros is as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot *****" (About Migros, 2009, p. 2).

Key figures ***** *****.

**********, Migros is the largest retailer in Switzerland as well as being one of the 500 ***** companies in ***** entire world (About Migros, 2009). Accord*****g to Reinhardt and his *****sociates, "Primarily a ret*****iler for foods ***** near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only four outside its domestic market), is fac*****g stiffer competition, both from existing competi*****rs (***** as Coop) and new arrivals (such as hard discounters Lidi ***** Aldi)" (p. 37). ***** company employs almost 80,000 people and h***** annual revenues in excess of 20 billion ***** (About

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