Essay - Migros Company Visit Introduction Number of Corporations of all Types...

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Migros Company Visit

Introduction number of corporations of all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms ***** more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality ***** life for its partners and the customers it serves through such practices, which is a truly remarkable approach to doing business for grocery s*****res ***** traditionally have been compelled to compete using razor-thin profit margins in a highly competitive environment. While these business t*****ctics ***** not always worked out the way the company envisioned or desired, to ***** credit, ***** continues to adhere to these socially ***** ***** practices today and expects them to help fuel its continued growth into new markets in the future. To determ*****e what factors have played a role in the company's ***** to date, this paper provides an overview of ***** company's history, some key facts ***** figures ab***** Migros, ***** corporate strategy/philosophy and current ***** past issues that have affected the company. A summary of the research and lessons learned are provided in the conclusion.

Review and Discussion

History ***** the company.

Established in 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks ***** 16 employees in Zurich to emerge as a major ***** retailer and employer in Switzerland today (About Migros, 2009). Accord*****g to ********** corporate Web site, "With a starting capital of 100,000 francs, ***** Duttweiler bought five Model T Ford trucks and stocked ***** ***** six basic products (c*****fee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in *****948 (About Migros), Migros has diversified ***** ***** six basic products over ***** years ***** now offers ***** customers a one-stop shopping experience th*****t rivals American-based Wal-Mart. According to ********** corporate ***** site, "Whatever you think Migros is, you are right because Migros ***** as versatile as hardly another company in Switzerland: it's ***** centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery ***** and even a lot more" (About Migros, *****, p. 2).

Key figures ***** f*****cts.

*****oday, ***** is the largest retailer in ***** as well ***** being one of the 500 ***** companies in ***** entire world (About Migros, 2009). Accord*****g to Reinhardt and h***** associates, "Primarily a retailer for foods ***** near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only four outside its domestic market), is facing stiffer competition, both from existing competitors (***** as Coop) and ***** arrivals (such ***** hard discounters Lidi ***** Aldi)" (p. 37). ***** ***** employs almost 80,000 people and has annual revenues in excess of 20 billion ***** (*****


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