Essay - Migros Company Visit Introduction Number of Corporations of all Types...

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Migros Company Visit

***** number of corporations of all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving ***** quality ***** life for its partners and the customers it serves through such *****, which is a truly rem*****rkable approach to doing business for ***** stores ***** traditionally have been compelled to compete using razor-thin profit margins in a highly competitive environment. While these business tactics ***** not always worked out the way the company envisioned or desired, to its credit, ***** continues ***** adhere to these socially responsible ***** practices today ***** expects them to help fuel its continued growth into new markets in the future. To determ*****e what fact*****s have played a role in the company's growth to date, this paper provides an overview of the company's history, some key facts and figures about Migros, its corporate strategy/philosophy and current ***** past issues that have affected the company. A summary of the research and lessons learned are provided in the conclusion.

Review and Discussion

History ***** the company.

Established ***** 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a major grocery retailer and employer in Switzerl***** today (About Migros, 2009). According to ********** ***** Web site, "With a starting capital of 100,000 francs, ***** Duttweiler bought five Model ***** Ford trucks and stocked ***** ***** six basic products (coffee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening ***** first self-service store in 1948 (***** Migros), Migros has diversified ***** these six ***** products over the years ***** now offers its ***** a one-stop shopp*****g experience th*****t rivals American-based Wal-Mart. ***** to ********** corporate Web site, "Whatever you think Migros is, you ***** right because Migros is as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot more" (About Migros, 2009, p. 2).

***** figures ***** *****.

Tod*****y, Migros is the largest retailer in ***** as well ***** being one of the 500 ***** companies in ***** entire world (About Migros, 2009). According to Reinhardt and ***** associates, "Primarily a ret*****iler for foods and near-foods products, the cooperative Migros, with close ***** 600 retail outlets in Switzerland (but only four outside its domestic market), is facing stiffer competition, both from existing competitors (such as Coop) and new arrivals (such ***** hard discounters Lidi and Aldi)" (p. 37). The ***** employs almost 80,000 people ***** has annual revenues in excess of 20 billion francs (*****


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