Essay - Migros Company Visit Introduction Number of Corporations of all Types...

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Migros Company Visit

***** number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations ***** engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality of life for its partners and the customers it serves through such practices, which is a truly rem*****rkable approach to doing business for ***** s*****res ***** traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these business tactics have not always worked out the way the company envisioned or desired, to ***** credit, ***** continues to adhere to these socially responsible business practices today and expects them to help fuel its continued growth into new markets in the future. To determ*****e what fact*****s have played a role in the company's growth to date, this paper provides an overview of the company's history, some key ***** and figures about Migros, ***** corporate strategy/philosophy and current ***** past issues ***** have affected the company. A summary ***** the research and lessons learned are provided in the conclusion.

Review and Discussion

***** of the company.

***** in 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks ***** 16 employees in Zurich to emerge as a major grocery retailer and employer in Switzerland today (*****bout Migros, 2009). Accord*****g to *****' ***** Web site, "With a starting capital of 100,000 francs, ***** Duttweiler bought five Model ***** Ford trucks and stocked them ***** six basic products (coffee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening ***** first self-service store in *****948 (About Migros), Migros has diversified ***** these six basic products over the years ***** now offers its customers a one-stop shopping experience that rivals American-based Wal-Mart. According to ********** corporate Web site, "Whatever you think Migros is, you are right because Migros is as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot more" (About Migros, 2009, p. 2).

***** ***** ***** f*****cts.

Today, ***** is the largest retailer in ***** as well ***** be*****g one of the 500 largest companies in the entire world (About Migros, 2009). Accord*****g to Reinhardt and h***** associates, "Primarily a ret*****iler for foods ***** near-foods products, the cooperative Migros, with close ***** 600 retail outlets in Switzerland (but only four outside its domestic market), is facing stiffer competition, both from existing competitors (such as Coop) and ***** arrivals (such ***** hard discounters Lidi and Aldi)" (p. 37). The com*****any employs almost 80,000 people ***** has annual revenues in excess of 20 billion ***** (*****


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