Essay - Migros Company Visit Introduction Number of Corporations of all Types...

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Migros Company Visit

Introduction number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality ***** life for its partners and the customers it serves through such *****, which is a truly rem*****rkable approach to doing business for ***** stores ***** traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these business tactics ***** not always worked out the way the company envisioned or desired, to its credit, Migros continues to adhere to these socially responsible ***** practices today ***** expects them to help fuel its continued growth into new markets in the future. To determ*****e what fact*****s have played a role in the *****'s growth to date, ***** paper provides an overview of the comp*****y's history, some key ***** and figures about Migros, its corporate strategy/philosophy and current and past issues that have affected the company. A summary of ***** research and lessons learned are provided in the conclusion.

Review and Discussion

History of the company.

Established in 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a m*****jor grocery retailer and employer in Switzerland today (*****bout Migros, 2009). Accord*****g to *****' corporate Web site, "With a starting capital of 100,000 francs, Gottlieb Duttweiler bought five Model ***** Ford trucks and stocked *****m with six basic products (coffee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in *****948 (About Migros), Migros has diversified ***** these six ***** products over the years ***** now offers its customers a one-stop shopping experience th*****t rivals American-based Wal-Mart. According to ********** corporate Web site, "Whatever you think Migros is, you are right because Migros ***** as versatile as hardly another company in Switzerland: it's ***** centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery ***** and even a lot *****" (About Migros, *****, p. 2).

***** figures ********** facts.

Today, Migros is the largest retailer in Switzerland as well as being one of the 500 ***** companies in the entire world (About Migros, 2009). ***** to Reinhardt and ***** associates, "Primarily a retailer for foods and near-foods products, the cooperative Migros, with close ***** 600 retail outlets in Switzerl***** (***** only four outside ***** domestic market), is facing stiffer competition, both from existing competitors (***** as Coop) and ***** arrivals (such ***** hard discounters Lidi and Aldi)" (p. 37). ***** company employs almost 80,000 people and has annual revenues in excess of 20 billion ***** (About


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