Essay - Migros Company Visit Introduction Number of Corporations of all Types...


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Migros Company Visit

***** number of corporations ***** all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations ***** engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality ***** life for its partners and the customers it serves through such practices, which is a truly remarkable approach to doing business for grocery s*****res ***** traditionally have ***** compelled to compete using razor-thin profit margins in a highly competitive environment. While these business t*****ctics have not always worked out the way the company envisioned or desired, to ***** credit, Migros continues ***** adhere to these socially ***** ***** practices today and expects them to help fuel its continued growth into new markets in the future. To determ*****e what factors have played a role in the *****'s ***** to date, ***** paper provides an overview of ***** company's history, some key facts and figures ab***** Migros, ***** corporate strategy/philosophy and current and past issues ***** have affected the company. A summary of the research ***** lessons learned are provided in the conclusion.

Review and Discussion

History ***** the company.

***** in 1925 by Gottlieb Duttweiler, ***** has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a major grocery retailer and employer in Switzerl***** today (*****bout Migros, 2009). According to ********** ***** Web site, "With a starting capital of 100,000 francs, ***** Duttweiler bought five Model ***** Ford trucks and stocked ***** with six basic products (coffee, rice, sugar, pasta, coconut oil and soap) which he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in 1948 (About Migros), Migros has diversified from these six ***** products over the years and now offers its customers a one-stop shopp*****g experience that rivals American-based Wal-Mart. ***** to ********** corporate Web site, "Whatever you think Migros is, you are right because Migros is as versatile as hardly another company in Switzerland: it's shopping centers, publ*****hing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot more" (About Migros, 2009, p. 2).

***** ***** ********** facts.

*****, ***** is the largest retailer in ***** as well ***** be*****g one of the 500 largest companies in ***** entire world (About Migros, 2009). According to Reinhardt and his associates, "Primarily a retailer for foods ***** near-foods products, the cooperative Migros, with close ***** 600 retail outlets in Switzerland (but only four outside ***** domestic market), is facing stiffer competition, both from existing competitors (***** as Coop) and ***** arrivals (such as hard discounters Lidi ***** Aldi)" (p. 37). ***** com*****any employs almost 80,000 people and has annual revenues in excess of 20 billion ***** (About

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