Essay - Migros Company Visit Introduction Number of Corporations of all Types...


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Migros Company Visit

Introduction number of corporations of all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations ***** engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving ***** quality of life for its partners and the customers it serves through such *****, which is a truly remarkable approach to doing business for grocery s*****res which traditionally have been compelled to compete using razor-thin profit margins in a highly competitive environment. While these ***** tactics ***** not always worked out the way the company envisioned or desired, to its credit, ***** continues to adhere to these socially ***** business practices today and expects them to help fuel its continued growth into new markets in the future. To determ*****e what fact*****s have played a role in the *****'s growth to date, ***** paper provides an overview of ***** comp*****y's history, some key facts ***** figures ab***** Migros, ***** corporate strategy/philosophy and current ***** past issues ***** have affected the company. A summary of ***** research and lessons learned are provided in the conclusion.

Review and Discussion

***** ***** the company.

Established ***** 1925 by Gottlieb Duttweiler, Migros has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a major grocery retailer ***** employer in Switzerland today (About *****, 2009). Accord*****g to Migros' corporate Web site, "With a starting capital of 100,000 francs, ***** Duttweiler bought five Model T Ford trucks and stocked *****m with six basic products (c*****fee, rice, sugar, pasta, coconut oil and soap) ***** he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening ***** first self-service store in *****948 (About Migros), Migros has diversified from these six ***** products over the years and now offers its ***** a one-stop shopp*****g experience th*****t rivals American-based Wal-Mart. According to ********** corporate ***** site, "Whatever you think Migros is, you ***** right because Migros is as versatile as hardly another company in Switzerland: it's shopping centers, publishing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot *****" (About Migros, *****, p. 2).

***** figures *****nd facts.

*****, Migros is the largest retailer in ***** as well ***** be*****g one of the 500 largest companies in the entire world (About Migros, 2009). Accord*****g to Reinhardt and his associates, "Primarily a ret*****iler for foods and near-foods products, the cooperative Migros, ***** close to 600 retail outlets in Switzerland (but only four outside ***** domestic market), is fac*****g stiffer competition, both from existing competi*****rs (***** as Coop) and new arrivals (such as hard discounters Lidi and Aldi)" (p. 37). The com*****any employs almost 80,000 people ***** has annual revenues in excess of 20 billion ***** (About

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