Essay - Migros Company Visit Introduction Number of Corporations of all Types...

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Migros Company Visit

***** number of corporations of all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving ***** quality of life for its partners and the customers it serves through such *****, which is a truly rem*****rkable approach to doing business for ***** s*****res which traditionally have been compelled to compete using razor-thin profit margins in a highly competitive environment. While these ***** t*****ctics have not always worked out the way the company envisioned or desired, to its credit, ***** continues ***** adhere to these socially ***** business practices today ***** expects them to help fuel its continued growth into new markets in the future. To determine what fact*****s ***** played a role in the company's ***** to date, this paper provides an overview of the comp*****y's history, some key facts and figures ab***** Migros, ***** corporate strategy/philosophy and current and past issues ***** have affected the company. A summary of ***** research and lessons learned are provided in the conclusion.

Review and Discussion

History of the company.

***** in 1925 by Gottlieb Duttweiler, Migros has grown from its humble origins operating from a few Model T trucks and 16 employees in Zurich to emerge as a m*****jor grocery retailer and employer in Switzerl***** today (*****bout *****, 2009). According to Migros' corporate Web site, "With a starting capital of 100,000 francs, Gottlieb Duttweiler bought five Model T Ford trucks and stocked them with six basic products (c*****fee, rice, sugar, pasta, coconut oil and soap) ***** he offered at up to 40 percent cheaper than his competitors" (About Migros, 2009, p. 1). Opening its first self-service store in 1948 (***** Migros), Migros has diversified ***** ***** six ***** products over the years ***** now offers ***** customers a one-stop shopping experience th*****t rivals American-based Wal-Mart. According to *****' corporate Web site, "Whatever you think Migros is, you ***** right because Migros is as versatile as hardly another company in Switzerland: it's shopping centers, publ*****hing, travel, banking, industrial management, sponsor, culture and photographic processing, airline services, bakery good and even a lot *****" (About Migros, 2009, p. 2).

Key ***** ***** *****.

*****od*****y, Migros is the largest retailer in Switzerland as well ***** be*****g one of the 500 ***** companies in ***** entire world (About Migros, 2009). ***** to Reinhardt and h***** associates, "Primarily a ret*****iler for foods ***** near-foods products, the cooperative Migros, with close ***** 600 retail outlets in Switzerland (***** only four outside its domestic market), is facing stiffer competition, both from existing competitors (such as Coop) and new arrivals (such ***** hard discounters Lidi and Aldi)" (p. 37). ***** ***** em*****loys almost 80,000 people ***** has annual revenues in excess of 20 billion francs (*****


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