Essay - Networking Information Interview After Making a List of About 30...


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Networking

Information Interview

After making a list of *****bout 30 possible contacts in the business and nonpr*****it industry that I received through friends, family members and school associates, I decided to interview Keith Roberts at a medium-sized advertising/marketing agency in the area.

A ***** that I wanted to interview Roberts, because of my interest in marketing ***** public relations and also ***** work for an agency versus a corpor*****tion.

***** questions included:

What was his educational and experience background and how did he break into the ad agency field;

***** long as he been with the company;

***** are his overall responsibilities;

Have *****se responsibilities changed with promotions and job changes;

***** he like his work—why/why not; what are some ***** the challenges he faces and what brings him t***** mos***** satisfaction;

How many hours does he put into the job on a regular basis and how does that jive with his objectives for ***** pers*****al life;

***** is an overview of expected salary from a job ***** this;

***** is ***** comp*****y's lifestyle, such dress, schedule, work at home possibility, weekend/night *****;

What does he plan to do in the near, long-term future regard*****g his work; would he suggest my going into this type of work;

What is the demand ***** ***** type of position;

What particular skills, personality traits are needed; does he have other ***** for me;

What if I wanted to apply for this firm in the future.

The interview went very well. He gave me about an hour of his ti***** and also took me out for lunch. I ***** able to *****et with a few other people who worked in the ***** and learn more about what they ***** ***** their positions.

He referred me to another marketing person at a larger firm th***** did advertising and ***** ***** larger corporations. The firm ********** he is with has medium-sized and smaller companies. They do some work for larger organizations, but that is rare. His firm ***** ***** an emphasis on web marketing and design; ***** other firm ***** more print and TV/radio. As menti*****ed, I was also able ***** talk with some of the other people in the firm during lunch and hear about their background ***** responsibilities. I had 15 minutes with the president of the company and ***** ***** to show him some of the projects I have ***** working on in my market*****g classes. He *****ed that I contact his ***** after graduation ***** I still am interested in pursu*****g a position in m*****rket*****g and communication.

***** brought in both my resume and also a portfolio ***** ***** some ***** ***** m*****rket*****g ***** and dummy advertisements and PR campaigns. ***** liked my creativity and ambition and explained that such skills are definitely required in this field. ********** takes someone ***** is able ***** take other people's criticism and not get offended and also to keep on trying when ideas ***** not accepted. This ***** takes self-confidence and patience.

If I was

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