Essay - Offer and Internet Marketing Offer and Internet Market Kotler (1972:50)...

offer and Internet Marketing

Offer ***** Internet Market

Kotler (1972:50) mapped these functions directly to the 4Ps classification of product, price, place, and promotion. The ***** element of the marketing mix is also changed. For instance, Dell Computer *****fers a configur*****tion engine at its site that can be used by the customer to designate changes to a basic computer model to include a different disk drive size, processor speed, screen size, memory size, operating system, software footprint, and so on. All of ***** settings represent hundreds ***** potential c*****figurations ***** would be very costly to stock in a bricks-*****-mortar retail setting. In addition, many Web sites include digital offerings or services, such as a consumer printing out a map obtained through the Yahoo.com Web site or viewing financial information about the stock market. Such digital delivery is a paradigm-shifting capability for many product categories, including music, video, jokes, maps, stock quotes, software, art, tickets, photos, and all fashions of written materials and thus a huge ********** of products ***** services. Aspects of the price can ***** handled in the e-***** environment **********. An ********** market enables larg*****scale use ***** certain pricing mechanism, such as forward auctions, reverse *****, dynamic pricing, and "name your own *****" that are otherwise not widely fe*****ible. The facilitation function maps to place in the market*****g mix, and in the e-marketing context, it connotes ***** facilitation and location of the transaction. In traditional marketing, facilitation typically occurred at a location controlled by a third party such as a distribu*****r or a retailer. However, in the ***** of e *****, facilitation can occur at th***** Web site of the manufacturer. ***** case of the promotion, online advertising (e.g., a banner ad ***** a popup *****, etc.) has been a n*****tural extension of offline promotion. Some of the newer digital tools and techniques include sponsored links on search *****s, outbound e-mail, and viral marketing.

Flexibility of Offers

***** ***** the above changes in ***** Internet marketing show how a business can provide the flexibility of ***** offering as it can not only ***** the options of providing more choices for ***** *****s but also it can easily sell several related products because often the Internet companies do nor invest in production—they buy from suppliers ***** sell to the consumers.

***** spite of these ***** we still believe ***** not much has changed in the marketing, as marketing managers still need to target the company products and *****fers ***** maximization of the sales, even though with the availability of ***** Internet, the cost ***** doing this might have gone down.

Kotler, Philip (1972). "A Generic Concept of *****." Journal ***** Marketing 36 (April), pp.