Essay - From Oral Tradition to Electronic: Accessing & Disseminating Information Introduction...


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From Oral Tradition to Electronic: Accessing & Disseminating Information

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In Forms of Media as Ways of Knowing, Annabelle Sreberny-Mohammadi (1995) identifies three specific his*****rical eras or periods in communication (43). The first and earliest period was one in which orality or the "********** tradition" was dominant. ***** second ***** emerged with the development of print, or "written communication." The third major historical period in communication ***** the result of ***** technological *****s creating electronic media, the "information age." ***** (1995) distinguishes between these three eras as follows: "In orality, speaking and listening are the central activities. Print requires writers and readers. Electronic media demand organized production and viewers" (43). In other words, in each historical era ***** *****, control of communication mechanisms has varied significantly. *****se controls moved from the individual face-to-face encounter to the individual yet distant ***** of ***** to ***** ***** more distant, depersonalized, and passive role of ***** recipients in the electronic era. This analysis will discuss ***** evolution ***** these three ***** of communication in order to provide a greater understanding of the role ***** communication in society and people's lives.

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According to Richard Campbell (2003), an understanding of the ***** ***** the ***** in ***** lives - both *****day and in the past - required an "underst*****ing of the cultural context" in which the media op*****te (5). ***** communication is slow, mov*****g ***** ***** person to an***** in a deliberate and time*****consuming manner. Before ***** advent of communication technologies such as writing instruments and printing, oral tradition remained the primary means of passing knowledge from one generation to the next. Oral tradition represents the transm*****sion of knowledge from one individual ***** another and one generation to ***** through speaking, listening, and memorization. Originally, culture and customs were transferred ***** one individual to the next and one generation ***** the next in the form ***** stories, myths, rituals and ceremonies. Religion held a primary place of importance in oral *****, "Oral tradition is the spoken relation ***** preservation, from ***** generation to the next, of a people's ***** history and ancestry. It was traditionally used to transmit religious beliefs because it conveys cultural trad*****ion" (Oral 2001, 1).

In Ancient Greece and Rome, orators played an import*****t role in disseminating ***** tradition to o*****rs. ***** ***** encompasses "first person narrative accounts of one's memories ***** an event or time of life" (Dillon 2002, *****). An import*****t aspect ***** all three eras of communication is the transm*****sion or dissemination ***** knowledge. Native American groups heavily relied on oral traditi***** to ***** knowledge ***** one ***** to the next pertaining to a v*****riety of issues. One Cherokee *****on involves the character of a "Trickster," *****ten a figure from nature such as a r*****bbit. Within the Cherokee oral tradition, the story of the Rabbit races with Turtle is one in which ***** Trickster Rabbit is defeated not by the plodding nature of ***** ***** but by means of guile. In th***** story the Rabbit challenges Turtle to

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