Essay - From Oral Tradition to Electronic: Accessing & Disseminating Information Introduction...


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From Oral Tradition to Electronic: Accessing & Disseminating Information

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In Forms of Media as Ways of Knowing, Annabelle Sreberny-Mohammadi (1995) identifies three specific his*****rical eras or periods in communication (43). The first and earliest period was one in which orality or the "*****al tradition" was dominant. The second period emerged with the development of print, or "written communication." ***** third major historical ***** in communication was the result of ***** technological developments creating electronic media, the "information age." Sreberny-Mohammadi (1995) distinguishes between these three ***** as follows: "In orality, speaking and listening are the central activities. Print requires writers and readers. Electronic media demand organized production and viewers" (43). In other words, in each historical era ***** communication, control of communication mechanisms has varied significantly. These controls moved from the ********** face-to-face encounter to the individual yet distant ***** of print to ***** ***** more distant, depersonalized, and passive role of ***** recipients in the electronic era. This analysis will discuss ***** evolution ***** these three ********** of communication in order to provide a greater understanding of the role ***** communication in society and people's lives.

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According to Richard Campbell (2003), an underst*****ding of the ***** of the media in ***** lives - both today and ***** the past - required an "underst*****ding of the cultural context" in which the media operate (5). ***** communication is slow, moving from one person to an***** in a deliberate and time-consuming manner. Before ***** advent ***** communication technologies such as writing instruments and *****ing, oral tradition remained the primary means of passing knowledge from ***** generation to the next. Oral tradition represents the transm*****sion of knowledge from one individual ***** another ***** one generation to ***** through speaking, listening, and memorization. Originally, culture and cus*****ms were transferred from ***** individual to the next and one generation ***** the ***** in the form of stories, myths, rituals and ceremonies. Religion held a ***** place of importance in oral *****, "Oral tradition is the spoken relation and preservation, from ***** generation to the next, of a people's cultural h*****tory and ancestry. It was traditionally used to transmit religious beliefs because it conveys cultural tradition" (***** 2001, 1).

In Ancient Greece and Rome, orators played an import*****t role in disseminating ***** tradition to others. Oral ***** encompasses "first person narrative accounts ***** one's memories of an event or time of life" (Dillon 2002, 1). An imp*****t*****t aspect of all three eras ***** communication is the transm*****sion or dissemination of knowledge. Native American groups heavily relied on oral traditi***** to ***** ***** from one generation to the next pertaining to a variety of issues. One Cherokee tradition involves the character ***** a "Trickster," often a figure from nature such as a rabbit. Within ***** Cherokee oral tradition, the story of the Rabbit races with Turtle is one in which ***** Trickster Rabbit is defeated not by the plodding nature of ***** ***** but by means of guile. In this ***** the Rabbit challenges Turtle to

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