Essay - Organizational Change in the Past, Many Organizations with a Huge...

Organizational Change

In the past, many organizations with a huge potential for success failed because they feared change. Instead, some of these organizations remained committed to the types of behavior that initially brought them success, refusing to change with their growing business demands. However, while ***** organizations have been hampered, or even destroyed, by a failure to make those ********** necessary to cope with *****day's rapidly changing corporate environment, other companies have thrived because of a willingness to embrace modern ***** changes. A brief overview of recent examples ***** companies that ***** embraced change in the recent past, demonstrates the importance of corporate flexibility and organizational change. In addition, examining successful change highlighted the fact that internal corporate *****, while responsive ***** external factors, could also help shape external factors; allowing a comp*****ny to benefit from the type of external ***** that are presenting challenges ***** its competitors. Furthermore, experience has demonstrated that those companies that most actively resist change are the companies ***** actively resist long-term success:

Long-term success demands constant reinvention. Research done ***** Mackey and o*****rs shows that most fast-growing companies hit a point ********** over $50 billion in r*****ue at which they falter. By then, growing apace demands billions of new sales every year. Rarely is the original, unchanged ***** model up to the job. The only way around ***** challenge: Nurture the next growth pl**********m long before it's needed.

One ***** the secrets of expansion in the business world has been for existing companies to meet expanding customer demand. For *****s McDonald's was the world's fast food leader. At one point in time it opened a new location somewhere in the world every few hours. For a long ***** McDon*****ld's strategy worked; it outpaced all of *****s competition in ***** fast food market ***** both number of locations and profitability. However, as one might expect, McDonald's eventually reached a s*****turation point in the *****. "While overall revenue kept climbing, ***** new sites stole customers ***** existing locations." ***** result ***** an unacceptable decline in same-store *****, which had the effect of reducing ***** pr*****it potential of each additional location. The era of endless exp*****sion was over. *****, it took new leadership to recognize that McDonald's had to change its focus. In 2004, James Skinner became McDonald's new CEO ***** he ushered in a ***** era of expansion for McDonald's, which focused on increasing the company's responsiveness ***** customer need rather than simply *****. *****stead of looking for new business *****, Skinner ***** on finding new business opportunities in existing *****s, by looking for unmet need in the *****-food market.

One ***** ***** interesting aspects of McD*****ald's change depended upon the nature ***** a fr*****nchise-based corporation. In order to institute organization-wide change, McDonald's had to convince thousands of small business owners to embrace organizational change. One ***** the first things that McDonald's *****d was that there were sev*****l unmet ********** in the fast-food market. First, ***** realized that ***** was a ***** ***** food that existed