Essay - Organizational Structure of Starbucks Structure is One of the Most...

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Organizational Structure of Starbucks

Structure is one of the most critical components ***** an org*****ization. As one text notes, "structure ***** a powerful tool for re*****ching strategic goals, and a strategy's success often is determined by its fit with organization *****" (Daft, 1997, p. 352). This link between strategy and structure will be investigated by considering the com*****any *****. Firstly, the structure of the ***** will be described. The link between ***** and strategy ***** then be discussed. This will be followed by considering problems that the current structure is likely to cause and suggesting what changes might need to be made. Finally, the impact of *****se changes will be *****.

***** has a flat organizational structure with departmentalization by function. The basic ***** design has the Office ***** the Chairman ***** the Board of Directors at the top level. The next level ***** made up of senior level executives. Below this, ***** company is divided into functions (FED, 2003). The organizational structure ***** an emphasis on involving all employees. For example, cross-functional work teams are used for strategic planning and a steering committee comprised of the he*****ds ***** each functional area meet regularly (FED, 2003). There is also an ***** on involving ********** empowering ***** at the lower levels of ***** *****. For *****, in roast*****g plants self-managed teams are used, where a team is resp*****sible ***** accomplishing a specific job (FED, *****). Cross-function*****l ***** are also ***** to make hiring decisions and the appraisal systems involve all employees. The company ***** involves all employees ***** holding open forums every quarter. Overall, this structure can be defined as a flat ***** structure, departmentalized by function ***** with various elements present ***** encourage employee involvement. This includes an emphasis on teamwork and empowerment.

***** describes its missi***** as being "to establish Starbucks ***** the premier purveyor of ***** finest coffee in the world while maintaining our uncompromising principles ***** we grow" (Starbucks, 2003, Mission Statement). To ac***** this mission statement, ***** also has a list of ***** it b*****ses ***** operations on. These include providing a gre*****t working environment, applying ***** highest st*****ards of excellence ***** the purchasing, roasting and fresh delivery ***** ***** ***** and developing enthusiastically satisfied customers all of the time (Starbucks, 2003, ***** Statement). ***** achieve ***** task ***** providing a good working environment, providing excellent products ***** satisfying customers, Starbucks needs to ensure *****s ********** are satisfied. Importantly, the majority of Starbucks income is received through its retail stores. This retail selling has a strong service component to it, where customers are purc*****ing more than a product, they are purchasing an experience. How employees interact ***** consumers becomes critical to the organization's success. In addition, it must be noted ***** this ***** selling is being carried out at al***** 6000 stores across America and overseas (Starbucks, 2003, Timeline and History). This does not make it feasible for Starbucks to constantly assess ***** operations at ***** of *****s *****. Instead, it is necessary ***** Starbucks *****


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