Essay - Organizational Structure of Starbucks Structure is One of the Most...

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Organizational Structure of Starbucks

Structure is one of the most critical components ***** an org*****ization. As one text notes, "structure ***** a powerful tool for re*****ching strategic goals, and a str*****tegy's success often is determined by its fit with organization *****" (Daft, 1997, p. 352). Th***** link between strategy and structure will be investigated ***** considering the company Starbucks. Firstly, the structure of the organization will be described. *****e link ***** structure ***** strategy ***** ********** be discussed. This will be followed by ***** problems that the current ***** is likely to cause and suggesting what changes might need ***** be made. Finally, the impact of these changes will be *****.

Starbucks has a fl*****t organizational structure with departmentalization by function. The basic organizational design has the Office of the Chairman ***** the Board of Directors at the top level. ***** next level is ***** up of senior level executives. Below this, ***** ***** is divided into functions (FED, 2003). The organizational structure ***** an emphasis on involving all employees. For example, cross-functional work teams are used for strategic planning and a steering committee comprised of the heads of each functional area meet regularly (FED, *****). There is also an emphas***** on involving ********** empowering ***** at the lower levels of ***** company. For *****, in roasting plants self-managed teams are used, where a team is responsible ***** accomplishing a specific job (FED, 2003). Cross-functional teams are also ***** to make hiring decisions and the appraisal systems involve all employees. The company ***** ********** all employees by holding open forums every quarter. Overall, this structure can be defined as a flat organizational structure, departmentalized by function and with various elements present ***** encourage employee involvement. This includes an emphasis on teamwork ********** empowerment.

***** describes its missi***** as being "to establish Starbucks ***** the premier purveyor of ***** finest coffee in the world while maintaining our uncompromising principles ***** we grow" (*****, *****, Mission Statement). To accompany ***** mission statement, Starbucks also has a list of principles it b*****ses its operations on. These include providing a gre*****t working envir*****ment, applying the highest standards of excellence ***** the purchasing, roasting and fresh delivery ***** our ***** and developing enthusiastically satisfied customers all of the time (Starbucks, 2003, Mission Statement). To achieve this task ***** providing a good working environment, ***** excellent products ***** satisfying *****, Starbucks needs to ensure its ***** are satisfied. Importantly, the majority of Starbucks income is received through its retail stores. This retail selling has a strong service component to it, where customers are ***** more than a product, *****y are purc*****ing an experience. How *****s interact ***** consumers becomes cr*****ical to the org*****ization's *****. In addition, it must be noted ***** this retail selling is being carried out at almost 6000 ***** across America and overseas (Starbucks, 2003, Timeline and History). This does not make it feasible for Starbucks to constantly assess the operations at ***** ***** ***** s*****res. Instead, ***** is necessary ***** Starbucks to


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