Essay - P2p Music Piracy P2p and the E-music Industry' Introduction the...

P2P music piracy

***** and the E-Music Industry"

Introduction

***** focus of this work is on the impact that the development ***** the peer-to-peer (P2P) file-sharing model has had on the commercial e-music industry.

Firstly, an overview of e-business *****d the evoluti***** of the Internet are presented. This is followed by a short discussion and classification of business to business (B2B), business to consumer (B2C) and ***** (P2P) market types. The marketing mix elements of price, product, promotion and place for digital content e-music businesses are then explored. Customer value, implications for the ***** chain and related ethics are then considered. Finally recommendations will be presented. This report is based on a survey of recent literature and text books on the topic ***** ***** net*****s and the ***** *****.

Plain and simple: piracy is bad news. While the term ***** commonly used, "piracy" doesn't even begin to describe what is taking place. When you go online and download songs without perm*****sion, ***** are stealing. The illegal *****ing of music is just as wrong as shoplifting from a local convenience store... and the ***** on those who create music and bring it to fans is equally dev*****tating. For every artist you can name at ***** top ***** the Billboard music charts, there is a long line of songwriters, sound engineers, and label employees ***** help create those hits. They all feel the pain ***** music theft.

The law is quite clear here, ***** frankly, legal downloading is very easy and relatively inexpensive and yet illegal downloading of ***** and music products is still occurring at an alarming r*****e. Record companies have licensed hundreds ***** digital partners offering download and subscription services, cable ***** satellite radio *****, Internet radio webcasting, legitimate peer-to-peer (P2P) services, video-on-demand, podcasts, CD kiosks and ***** jukeboxes, mobile products such as ring backs, *****tones, wallpapers, audio and video downloads and more. All of these ***** are attempting to curb illegal infringement by competing with free low quality copies that ***** prolific and in many ways dominant on the e-market, and in addition *****y all cost the provider money to create, offer ***** market to a public that by utilizing o*****r means could get similar services, ***** be it lesser quality copies f***** free.

***** high volume of illegal uses, and the ***** return ***** suing any one individual, make it more cost-effective to aim litigation at targets as far up the chain ***** possible. From the perspective of ***** music industry, it was easier ***** more effective to shut down Napster than ***** sue the millions ***** people who *****ly traded files on Napster. (Lemley & Reese, 2004, p. 1345)

Early l*****ig*****ion of ********** may have provided a deterrent for some users, and yet these same ***** are now being ignored in litigation ***** the purpose of choos*****g defendants which bigger pockets, capable of actually paying lawsuit rulings to partly compensate for known and unknown losses on the part of ***** industry.

There are two categories to consider