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Pfizer SWOT

Pfizer—a SWOT Analysis

Strengths

Pfizer is one of the world's leading research pharmaceutical companies and also one ***** the world's most profitable *****. It has a well-respected name known all over the world and comm*****s some of ***** top research, advert*****ing, financial, and marketing talent. It produces two of the most well-known *****-brand drugs, Viagra and Lipitor in America today. Even ***** American Heart Association recommends the use of ***** such as Lipitor to reduce cholesterol when diet and exercise fail to reduce this common health problem. High cholesterol as a common ***** problem is only likely ***** incre*****e with the rapidly aging population—and the rise in obesity levels (Berenson, 2007).

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Unfortunately, "while the company remains highly profitable, its ***** health is increasingly tied to Lipi*****r" which is dangerous for the company in the future as Lipitor's patent will expire ***** several years, ***** means it will face competition from cheaper, generic drugs (*****, 2007). Pfizer's reputation has also been tainted by ***** association ***** Celebrex, a pain medication that has been tied to increased risk of heart *****s, in comparison to over-the-counter painkillers. The prominence of the Pfizer advertising campaign for ***** drug, followed by its rapid fall from grace undoubtedly damaged the company's trusted name.

Pfizer ***** manufactures Zol*****t, an antidepressant that was widely criticized for its over-prescription to teenager, and possibly causing increased suicidal thoughts in this population. The company website now states that the drug is not advised for people under the age of 17. Antidepressants ***** 'lifestyle' ***** like Viagra have come under ********** media scrutiny and *****d as examples of the over-prescription of medication in the American *****care system ***** general. Healthcare in America is growing more and more expensive, and insurance companies are being pressured ***** cut costs, including scaling back how much they pay ***** *****s.

*****, Exubera, "the first and so far ***** commercially available inhaled-insulin diabetes treatment," ***** on ***** verge ***** turning into an "expensive failure" as Pfizer "has been dogged by questi*****s about its safety, cost ***** convenience" (Berenson, *****).

Opportunities

According to the Pfizer press release section of its website, discomfort associated with fibromyaglia, a common chronic pain condition, has ***** shown ***** be signific*****tly reduced by a new drug developed by Pfizer c*****lled Lyrica, "according to study results presented today at the ***** Academy ***** Neurology annual meeting" ("Lyrica Significantly Reduced Pain," 2007, Press Release). Pfizer has also developed a new AIDS ***** called Maraviroc, which is likely to considerably improve and extend the life of AIDS patients who take the drug, according to *****ers at ***** University of Pittsburg and Columbia University (Altman & Pollock, *****).

Threats

Both Merck ***** Schering-Plough, ***** ***** Pfizer's greatest rivals, plan to combine forces and develop a medicine to rival Lipitor. "The planned drug, meant to reduce levels of the harmful type of cholesterol in two ways, could hit ***** market when Lipi*****r's patent expires in a few years" ("Merck and Scher*****g-Plough Plan A*****her Cholesterol Drug,"

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