Essay - Pfizer SWOT Pfizer—a SWOT Analysis Strengths Pfizer is One of...

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Pfizer SWOT

Pfizer—a ***** Analysis


Pfizer is one of the world's leading research pharmaceutical companies and also one of the ***** most pr*****itable companies. It has a well-respected name known all over the world and commands some of the top *****, advertising, financial, and marketing talent. It produces two of ***** most well-known *****-brand drugs, Viagra and Lipitor in America today. Even the American Heart Association recommends ***** use of ***** such as Lipitor to reduce cholesterol when diet ***** exercise fail ***** reduce this common health problem. High ***** as a common ***** problem is only likely to increase with the rapidly aging population—and the rise in obesity levels (Berenson, 2007).


Unfortunately, "while the company remains highly profitable, its financial health is increasingly tied ***** Lipitor" which is dangerous for the ***** in ***** future as Lipitor's patent will expire ***** several years, which means it ***** face competition from cheaper, generic drugs (Berenson, 2007). Pfizer's reputation has also been tainted by its association ***** Celebrex, a p*****in medication that has been tied to increased risk of heart *****s, in comparison to over-the-counter painkillers. The prominence of the Pfizer advertising campaign for this drug, followed by its rapid fall from grace undoubtedly damaged the company's trusted name.

Pfizer also manufactures Zol*****t, an antidepressant that was widely criticized for its over-prescription to teenager, and possibly causing increased suicidal thoughts in ***** population. The company website now states that the drug is not advised for people under the age of 17. Antidepressants ***** 'lifestyle' *****s like Viagra have come ***** ********** media scrutiny and used as examples of the over-prescription of medication in ***** American healthcare system in general. Healthcare in America is grow*****g more and more expensive, and insurance companies are being pressured ***** cut costs, including scaling back how much they pay for drugs.

*****, Exubera, "the first ***** so far only commercially available inhaled-insulin diabetes treatment," is on ***** verge of turning into an "expensive failure" as Pfizer "***** been dogged by questions about its safety, cost *****d convenience" (Berenson, 2007).


According to the Pfizer press release section of its website, discomfort associated with fibromyaglia, a ***** chronic pain condition, has ***** shown to be significantly reduced by a new drug developed by ***** called Lyrica, "according to study results presented ***** at the American Academy of Neurology annual meeting" ("Lyrica Significantly Reduced Pain," 2007, Press Release). Pfizer has also developed a new AIDS drug ***** Maraviroc, which is likely to considerably improve and extend the life ***** AIDS p*****ients who take the drug, according to researchers at ***** University of Pittsburg and Columbia University (Altman & Pollock, *****).


***** Merck ***** Schering-Plough, ***** of Pfizer's greatest rivals, plan to combine forces and develop a medicine to rival Lipitor. "The planned drug, meant to reduce levels of the harmful type of cholesterol in two ways, could hit the market when ***** patent expires in a few years" ("Merck and Scher*****g-Plough Plan Ano*****r Cholesterol Drug,"


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