Essay - Pfizer SWOT Pfizer—a SWOT Analysis Strengths Pfizer is One of...

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Pfizer SWOT

Pfizer—a ***** Analysis


Pfizer is one of the world's leading research pharmaceutical companies and also one ***** the ***** most profitable *****. It has a well-respected n*****me known all over the world and comm*****s some of ***** top research, advert*****ing, financial, and marketing talent. ***** produces two of the most well-known name-brand drugs, Viagra and Lipitor in America today. Even the American Heart Association recommends ***** use of drugs such as Lipitor to reduce cholesterol when diet ***** exercise fail ***** reduce this common health problem. High cholesterol as a common health problem is only likely to *****crease with the rapidly aging population—and the rise in obesity levels (Berenson, 2007).


Unfortunately, "while the company remains highly *****, its financial health is increasingly tied to Lipi*****r" which is dangerous for the ***** in ***** future as Lipitor's patent will expire in several years, which means it will face competition from cheaper, generic ***** (*****, 2007). Pfizer's reputation has ***** been tainted by ***** association with Celebrex, a p*****in medication that has been tied to increased risk of heart *****s, in comparison to over-the-counter painkillers. The prominence of the Pfizer advertising campaign for this drug, followed by its rapid fall from grace undoubtedly damaged the company's trusted name.

***** also manufactures Zol*****t, an antidepressant that was widely criticized for ***** over-prescription to teenager, and possibly causing ***** suicidal thoughts in ***** population. The company website now states that the drug is not advised for people under the age of 17. Antidepressants ***** 'lifestyle' *****s like Viagra have come ***** *****creased media scrutiny and used as examples of the over-prescription of ***** in ***** American *****care system in general. Healthcare in America is grow*****g more and ***** expensive, and insurance companies are being pressured to cut costs, including scaling back how much they pay ***** drugs.

*****, Exubera, "the first and so far ***** commercially available inhaled-insulin diabetes treatment," is on ***** verge ***** turning into an "expensive failure" as Pfizer "has been dogged by questi*****s about its safety, cost and convenience" (Berenson, *****).


According to the ***** press release section of its website, discomfort associated ***** fibromyaglia, a common chronic pain condition, has been s*****n ***** be significantly reduced by a new drug developed by Pfizer called Lyrica, "according to study results presented today at the American Academy of Neurology annual meeting" ("Lyrica Significantly Reduced Pain," 2007, Press Release). Pfizer ***** also developed a new AIDS ***** ***** Maraviroc, which is likely to considerably improve ***** extend the life ***** AIDS p*****ients who take the drug, according ***** ********** at ***** University of Pittsburg and Columbia University (Altman & Pollock, *****).


Both Merck ***** Schering-Plough, two of Pfizer's greatest rivals, plan to combine forces and develop a medicine ***** rival Lipitor. "The planned drug, meant to reduce levels of the harmful type of cholesterol in ***** ways, could hit the market when ***** patent expires in a few *****" ("Merck and Scher*****g-Plough Plan Another Cholesterol Drug,"


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