Essay - Pfizer SWOT Pfizer—a SWOT Analysis Strengths Pfizer is One of...


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Pfizer SWOT

Pfizer—a ***** Analysis

Strengths

Pfizer is one of the world's leading research pharmaceutical companies and also one of the ***** most pr*****itable companies. It has a well-respected name known all over the world and commands some of the top *****, advertising, financial, and marketing talent. It produces two of ***** most well-known *****-brand drugs, Viagra and Lipitor in America today. Even the American Heart Association recommends ***** use of ***** such as Lipitor to reduce cholesterol when diet ***** exercise fail ***** reduce this common health problem. High ***** as a common ***** problem is only likely to increase with the rapidly aging population—and the rise in obesity levels (Berenson, 2007).

*****

Unfortunately, "while the company remains highly profitable, its financial health is increasingly tied ***** Lipitor" which is dangerous for the ***** in ***** future as Lipitor's patent will expire ***** several years, which means it ***** face competition from cheaper, generic drugs (Berenson, 2007). Pfizer's reputation has also been tainted by its association ***** Celebrex, a p*****in medication that has been tied to increased risk of heart *****s, in comparison to over-the-counter painkillers. The prominence of the Pfizer advertising campaign for this drug, followed by its rapid fall from grace undoubtedly damaged the company's trusted name.

Pfizer also manufactures Zol*****t, an antidepressant that was widely criticized for its over-prescription to teenager, and possibly causing increased suicidal thoughts in ***** population. The company website now states that the drug is not advised for people under the age of 17. Antidepressants ***** 'lifestyle' *****s like Viagra have come ***** ********** media scrutiny and used as examples of the over-prescription of medication in ***** American healthcare system in general. Healthcare in America is grow*****g more and more expensive, and insurance companies are being pressured ***** cut costs, including scaling back how much they pay for drugs.

*****, Exubera, "the first ***** so far only commercially available inhaled-insulin diabetes treatment," is on ***** verge of turning into an "expensive failure" as Pfizer "***** been dogged by questions about its safety, cost *****d convenience" (Berenson, 2007).

*****

According to the Pfizer press release section of its website, discomfort associated with fibromyaglia, a ***** chronic pain condition, has ***** shown to be significantly reduced by a new drug developed by ***** called Lyrica, "according to study results presented ***** at the American Academy of Neurology annual meeting" ("Lyrica Significantly Reduced Pain," 2007, Press Release). Pfizer has also developed a new AIDS drug ***** Maraviroc, which is likely to considerably improve and extend the life ***** AIDS p*****ients who take the drug, according to researchers at ***** University of Pittsburg and Columbia University (Altman & Pollock, *****).

Threats

***** Merck ***** Schering-Plough, ***** of Pfizer's greatest rivals, plan to combine forces and develop a medicine to rival Lipitor. "The planned drug, meant to reduce levels of the harmful type of cholesterol in two ways, could hit the market when ***** patent expires in a few years" ("Merck and Scher*****g-Plough Plan Ano*****r Cholesterol Drug,"

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